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Menampilkan 1–10 dari 11 artikel
The Influence of Financial Recording Systems on the Business Performance of Culinary MSMEs in Harjosari I Subdistrict, Medan Amplas
International Journal of Management and Digital Sciences
Vol 2
, No 4
(2025)
This study aims to evaluate the financial recording system implemented by Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector, and analyze its impact on business performance. MSMEs are a very dynamic sector and contribute significantly to the national economy, but many of them do not yet have an adequate financial recording system. Good financial recording is key in business decision making, budget planning, and profitability assessment. The population in this study were 370 culi...
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Analysis of the Influence of Business Development Services (BDS) on The Profitability of Small and Medium Enterprises (SMEs) in Distro in Medan Area
International Journal of Management Science and Entrepreneurship
Vol 2
, No 3
(2025)
This study explores the impact of Business Development Services (BDS) on the profitability of small and medium enterprises (SMEs), with a specific focus on distro businesses in the Medan Area, Medan. BDS refers to a range of non-financial services aimed at enhancing the growth, capacity, and performance of businesses. These services may include training, mentoring, market access, business planning, and other forms of support. The core objective of this research is to determine whether the utiliz...
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The Influence of Social Media, Price, and Servicescape on Purchasing Decisions at Warkop Mie Aceh Hijrah Jaya in Medan Amplas
Syafrin Ananda Harahap
; Rukmini Rukmini
; Muhammad Hilman Fikri
; Wan Dian Safina
; Toni Hidayat
; Muhammad Rizaldy Wibowo
International Journal of Management Science and Business
Vol 2
, No 3
(2025)
This research aims to determine the influence of Social Media, Price, and Servicescape on Purchase Decisions at Warkop Mie Aceh Hijrah Jaya Medan Amplas. In this research, data collection was conducted using purposive sampling, with a sample of 84 respondents. All analyses in this research were assisted by the SPSS 25.0 software. The data analysis techniques used included classical assumption tests, multiple linear regression analysis, and hypothesis testing. Based on the t-test results, it was...
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The Influence of Leadership and Skills on Improving Employee Performance with Job Satisfaction as a Moderating Variable in Brown Sugar MSMEs in Pegajahan Village, Serdang Bedagai
Rukmini Rukmini
; Muhammad Rizaldy Wibowo
; Nova Azahra
; Sri Murniyanti
; Nur'Ain Harahap
; Nicky Astria Hutapea
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study aims to test and analyze the influence of Leadership and Skills on Employee Performance with an understanding of Employee Job Satisfaction as a moderating variable in Brown Sugar MSMEs in Pegajahan Village, Deli Serdang. The urgency of this research is expected to provide benefits to the general public in terms of HR management in the business world, and especially the owners and employees of Brown Sugar MSMEs in Pegajahan Village, Deli Serdang. Where MSMEs are one of the means of imp...
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Digital Marketing Strategy Through Instagram And Tiktok Social Media Platforms In Increasing Sales At PT. Akasa Kreasi Bersama
Afni Suhaida
; Rukmini Rukmini
; Suhaila Husna Samosir
; Feni Damayanti
; Intan Ramadhani
; Muhammad Rizaldyi Wibowo
International Journal of Management and Digital Sciences
Vol 2
, No 2
(2025)
The development of digital technology has encouraged companies to utilize digital marketing to increase competitiveness and sales. This research analyzes digital marketing strategies through the social media platforms Instagram and TikTok at PT. Akasa Kreasi Bersama. Both platforms have the advantage of reaching a wider audience and increasing interaction with consumers through visual content and short videos. The research method used is descriptive qualitative with data collection techniques th...
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Pengaruh Variasi Umpan Buatan Pancing Tonda (Trolling) terhadap Hasil Tangkap Ikan Tengiri di Perairan Desa Sedayulawas Kecamatan Brondong Kabupaten Lamongan
Tumbuhan : Publikasi Ilmu Sosiologi Pertanian Dan Ilmu Kehutanan
Vol 2
, No 2
(2025)
Bait is an important factor in luring fish to hook on the hook. The aim is to find out the effect of the differences between artificial bait and natural bait for mackerel on mackerel fish catches and to find out which bait is more optimal for mackerel fish catches. The method used in this research is the Experimental Fishing method by making direct observations of the treatments tried when operating trolling equipment with artificial bait that resembles fish, then making direct observations of t...
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The Role of Digital Transformation in Promoting Economic Development in Emerging Markets
International Journal of Economic, Social and Development Sciences
Vol 1
, No 1
(2024)
The advent of digital technologies has reshaped economies worldwide, especially in emerging markets. This paper explores how digital transformation accelerates economic development by enhancing business operations, improving financial inclusion, and fostering innovation. Through case studies and data analysis, the research highlights the critical role of digital infrastructure, e-commerce, and the fintech industry in driving economic growth in developing countries. Furthermore, it discusses the...
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The Role Of Artificial Intelligence In Fostering Ethical Business Practices: A Qualitative Study On Digital Marketing Advancements In Indonesia
Muhammad Rizal
; Eri Kusnanto
; Farah Qalbia
; Benardi Benardi
Proceeding. of The International Conference on Business and Economics
Vol 1
, No 2
(2023)
This qualitative inquiry aims to explore the impact of Artificial Intelligence (AI) on promoting ethical business practices within the realm of digital marketing in Indonesia. The research model adopts a qualitative approach, utilizing semi-structured interviews with key stakeholders in the digital marketing sector. Sampling techniques involve purposive sampling to ensure representation from various sectors such as industry professionals, policymakers, and consumer advocacy groups. Data analysis...
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Human Potential in the AI Era: Strategies for Cultivating Exceptional Talent
Muhammad Rizal
; Novrizal Novrizal
; Dadang Irawan
; Mia Christy Patricia
The International Conference on Education, Social Sciences and Technology
Vol 1
, No 2
(2022)
This research aims to explore strategies for cultivating exceptional talent in the era of artificial intelligence (AI). The study employs a mixed-method approach, integrating interviews, surveys, and case studies to gather comprehensive data. The sample selection includes individuals from various industries known for fostering talent development, such as technology, education, and business. Through thematic analysis, the collected data are systematically examined to identify recurring patterns,...
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Optimizing Organizational Performance : Exploring The Integration Of AI And HR Practices
Cahyatih Kumandang
; Ruslaini Ruslaini
; Seger Santoso
; Muhammad Rizal
The International Conference on Education, Social Sciences and Technology
Vol 1
, No 2
(2022)
In the rapidly evolving landscape of artificial intelligence (AI), optimizing human resources (HR) practices is imperative to foster organizational excellence. This qualitative research aims to explore the intersection of AI and HR practices to enhance organizational performance. The research adopts a qualitative approach utilizing in-depth interviews with HR professionals, AI specialists, and organizational leaders. Sampling techniques include purposive and snowball sampling to ensure diverse p...
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