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Analisis Permasalahan Perkembangan UMKM Terhadap Perekonomian di Indonesia
Asyifah Fauzah Delfira
; Putri Yuliarman
; Muhammad Baihaqi
; Muhammad Baihaqi
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, contributing 61.07% to Gross Domestic Product (GDP) and absorbing 97% of the workforce. However, this sector still faces various challenges, both from internal factors such as limited capital, human resources, and access to technology, as well as external factors such as a less conducive business climate, inadequate infrastructure, and technological development. This study uses a qualitative method wit...
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Optimalisasi Strategi Pemasaran Melalui Analisis RFM pada Dataset Transaksi Ritel Menggunakan Python
Andy Hermawan
; Nila Rusiardi Jayanti
; Aji Saputra
; Cahaya Tambunan
; Dzaky Muhammad Baihaqi
; Muhammad Alif Syahreza
; Zacharia Bachtiar
Jurnal Manajemen Riset Inovasi
Vol 2
, No 4
(2024)
This study aims to optimize marketing strategies through RFM (Recency, Frequency, Monetary) analysis on a retail transaction dataset obtained from Kaggle. The dataset contains 64,682 transactions from 5,242 SKUs involving 22,625 customers over one year. Data cleaning and RFM analysis were conducted to segment customers based on recency, frequency, and monetary values. The findings reveal that customers were segmented into groups such as Champions, Loyal Customers, and At Risk. These segments pro...
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Pengaruh Komunikasi Antar Budaya Dan Penanganan Keluhan Pelanggan Terhadap Loyalitas Pelanggan
Itsqon Wafi Fauzan
; Hanna Maria Siagian
; Muhammad Baihaqi
; Putri Yuliarman
; Sri Ningsi Karnance
Jurnal Manajemen Riset Inovasi
Vol 2
, No 3
(2024)
This study aims to determine and examine the effect of intercultural communication variables and handling customer complaints on customer loyalty. This research uses quantitative research methods. Data collection in this study was obtained through distributing questionnaires to buyers at MMTC Fruit Market. The sample in this study amounted to 100 respondents. The sampling technique used is non probability sampling. The data analysis used in this study used multiple linear regression. The results...
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