Pengaruh Komunikasi Antar Budaya Dan Penanganan Keluhan Pelanggan Terhadap Loyalitas Pelanggan

Itsqon Wafi Fauzan ; Hanna Maria Siagian ; Muhammad Baihaqi ; Putri Yuliarman ; Sri Ningsi Karnance
Jurnal Manajemen Riset Inovasi 📅 2024 Vol 2, No 3 🔗 DOI: 10.55606/mri.v2i3.2960
Abstract
This study aims to determine and examine the effect of intercultural communication variables and handling customer complaints on customer loyalty. This research uses quantitative research methods. Data collection in this study was obtained through distributing questionnaires to buyers at MMTC Fruit Market. The sample in this study amounted to 100 respondents. The sampling technique used is non probability sampling. The data analysis used in this study used multiple linear regression. The results of this study concluded that intercultural communication has no partial effect on customer loyalty, with the t test results 0.970 < 1.984 with a significance value of 0.334 > 0.05. Handling customer complaints partially has no effect on customer loyalty, at a significance value of 0.590> 0.05 and a calculated t value of -0.570 < 1.984. Meanwhile, based on the F test that intercultural communication and handling customer complaints have no simultaneous effect on customer loyalty with a sig value of 0.520> 0.05 and a calculated f value of 0.658 < 3.09.
Keywords
service quality; promotion; purchasing decisions
How to Cite

Itsqon Wafi Fauzan, et al. (2024). Pengaruh Komunikasi Antar Budaya Dan Penanganan Keluhan Pelanggan Terhadap Loyalitas Pelanggan. Jurnal Manajemen Riset Inovasi, 2(3). https://doi.org/10.55606/mri.v2i3.2960

Itsqon Wafi Fauzan; Hanna Maria Siagian; Muhammad Baihaqi; Putri Yuliarman; Sri Ningsi Karnance, "Pengaruh Komunikasi Antar Budaya Dan Penanganan Keluhan Pelanggan Terhadap Loyalitas Pelanggan," Jurnal Manajemen Riset Inovasi, vol. 2, no. 3, 2024.

Itsqon Wafi Fauzan; Hanna Maria Siagian; Muhammad Baihaqi; Putri Yuliarman; Sri Ningsi Karnance. "Pengaruh Komunikasi Antar Budaya Dan Penanganan Keluhan Pelanggan Terhadap Loyalitas Pelanggan." Jurnal Manajemen Riset Inovasi, vol. 2, no. 3, 2024.

Itsqon Wafi Fauzan; Hanna Maria Siagian; Muhammad Baihaqi; Putri Yuliarman; Sri Ningsi Karnance. "Pengaruh Komunikasi Antar Budaya Dan Penanganan Keluhan Pelanggan Terhadap Loyalitas Pelanggan." Jurnal Manajemen Riset Inovasi 2, no. 3 (2024).

Itsqon Wafi Fauzan, et al. (2024) 'Pengaruh Komunikasi Antar Budaya Dan Penanganan Keluhan Pelanggan Terhadap Loyalitas Pelanggan', Jurnal Manajemen Riset Inovasi, 2(3). doi: 10.55606/mri.v2i3.2960.

Itsqon Wafi Fauzan; Hanna Maria Siagian; Muhammad Baihaqi; Putri Yuliarman; Sri Ningsi Karnance. Pengaruh Komunikasi Antar Budaya Dan Penanganan Keluhan Pelanggan Terhadap Loyalitas Pelanggan. Jurnal Manajemen Riset Inovasi. 2024;2(3).

Artikel Terkait

Analisis Perilaku Konsumen terhadap Saluran Digital dan Fisik terhadap Strategi Omnichannel pada Multiple Case Study UMKM Bali

Tesar Librian Priyo Susilo; I Gusti Ngurah Agung Aditya Pramana

Pengaruh Pengembangan Kompetensi Teknis, Customer Relationship Management, dan Kualitas Sistem Prosedural terhadap Keunggulan Bersaing pada Perusahaan PT Spectrum Lintas Service Batam

Safa Hisham Kabbani; Mefri Yudi Wisra; Suyono Suyono

Pengaruh Ketersediaan Obat, Lokasi, dan Kualitas Pelayanan terhadap Keputusan Pembelian di Toko Obat Zahwa

Zahwa Rahmadina; Yandra Rivaldo; Mohamad Aras

Pengaruh Stres Kerja dan Dukungan Organisasi terhadap Kinerja Karyawan Bank Pembangunan Daerah Jambi Cabang Sengeti

Aqil Rajmico; Adria Wuri Lastari; Mulia Inda Purwati

Strategi Marketing Mix (4P) dalam Memperkuat Citra Merek pada UMKM Hijab: Studi Kasus pada UMKM Bell.Scraft

Cecilia Indah Hapsari; Ery Tri Djatmika; Puji Handayati

Pengaruh Live TikTok, Konten Viral, dan FOMO terhadap Pembelian Kuliner di Jombang

Novia Tri Hidayanti; Kusna Djati Pratama
Tren Sitasi Jurnal