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Menampilkan 1–2 dari 2 artikel
Transformation of MSME Business Strategy in Facing Economic Uncertainty and Technological Change
Silvia Setia Ningrum
; Umar Burhan
; Mochamad Syafii
JUMBIWIRA: Jurnal Ilmiah Manajemen Bisnis Dan Kewirausahaan
Vol 4
, No 1
(2025)
This study explores how Micro, Small, and Medium Enterprises (MSMEs) in Indonesia transform their business strategies in response to economic uncertainty and technological change. Utilizing a qualitative exploratory approach, data were collected through in depth interviews with MSME owners and managers across various sectors. Thematic analysis revealed three main patterns of strategic transformation: resource reallocation, innovation in products or services, and digital operational restructuring...
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The Impact of Digital Financial Literacy on Millennial Investment Behavior in the Post-Pandemic Era
Safuan Hadi
; Suharto Suharto
; Mochamad Syafii
JUMBIWIRA: Jurnal Ilmiah Manajemen Bisnis Dan Kewirausahaan
Vol 4
, No 1
(2025)
This study investigates the impact of digital financial literacy (DFL) on the investment behavior of millennials in Indonesia in the post pandemic era. As digital platforms increasingly mediate investment decisions, DFL emerges as a crucial determinant of financial engagement. Using a qualitative descriptive approach, data were collected through in depth interviews with selected millennials who actively utilize digital investment tools. Thematic analysis revealed that individuals with higher DFL...
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DOI