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Pengaruh Efektivitas Promosi Media Sosial Instagram untuk Meningkatkan Kesadaran Merek dan Niat Beli Konsumen : Studi Kasus: Bistro Balige, Sumatera Utara
Claudia Cahyani Sinaga
; Mariana Simanjuntak
Jurnal Pemimpin Bisnis Inovatif
Vol 1
, No 3
(2024)
This study aims to analyze the influence of Instagram social media promotion effectiveness on brand awareness and consumer purchase intention, with a case study on Bistro Balige, North Sumatra. Using a quantitative approach with a survey method, this research involved 70 respondents selected through purposive sampling. Data were analyzed using the Structural Equation Model (SEM) with the assistance of SmartPLS 4.0. The results show that the effectiveness of Instagram promotion has a positive and...
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Analisis Dampak Penggunaan Internet Terhadap Minat Belajar Mahasiswa : Studi Kasus : Institut Teknologi Del
Melisa Septiani Togatorop
; Mariana Simanjuntak
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi
Vol 2
, No 3
(2024)
Institut Teknologi Del (IT Del) is a technological-focused institution of higher education located in Sitoluama, North Sumatra. Emphasizing innovation in technology, IT Del is an ideal setting to explore the impact of internet usage on the learning process. This study aims to examine the influence of internet usage on student learning interest at IT Del. Using the Theory of Reasoned Action (TRA) as a theoretical framework, the research investigates the relationship between attitudes toward inter...
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Analisis Strategi Kompensasi yang Efektif untuk Meningkatkan Motivasi dan Kinerja Karyawan di PT Hutahaean
Richand Oktovia Br Sihombing
; Mariana Simanjuntak
Jurnal Bisnis Inovatif dan Digital
Vol 1
, No 2
(2024)
This research explores the urgency of developing effective compensation strategies as a key factor in increasing employee motivation and performance at PT Hutahaean. Fair and adequate compensation is considered an incentive for employees to make maximum contributions and remain loyal to the company, especially in an increasingly competitive labor market. This research aims to formulate a compensation program design that provides significant incentives and analyze its impact on employee satisfact...
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