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Menampilkan 1–7 dari 7 artikel
Pemanfaatan Media Sosial sebagai Strategi Pemasaran Inovatif pada Start-Up Mahasiswa dan Calon Mahasiswa di Malaysia
Sih Darmi Astuti
; Mahmud Mahmud
; Naysila Angelli
; Aliya Zahra
; Julia Mulidawati
; Maulidda Amanda Rossa
; Alya Latiffa
Nusantara: Jurnal Pengabdian kepada Masyarakat
Vol 5
, No 2
(2025)
Social media is now a very important factor especially for startups, especially in the early stages of growth and brand recognition. The Importance of Social Media as a Marketing Strategy for Startups Students and prospective students in Malaysia. With the increasing use of digital platforms, utilizing social media has become a crucial strategy to reach target audiences, build brand awareness, and increase customer interaction. Seeks to enhance students’ comprehension of the strategic role of so...
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Government Policy as a Determining Factor in Improving MSMEs Performance : (Case study of MSMEs in Semarang City)
Shiva Devira Andzani
; Sih Darmi Astuti
International Journal of Economics, Management and Accounting
Vol 1
, No 3
(2024)
This research aims to analyze the role of human resource competencies, entrepreneurial characteristics, innovation, and government policies in improving business performance in MSMEs, especially in the culinary sector of the city of Semarang. This research is a type of quantitative research method using data collection techniques in the form of questionnaires. The population in this study was 3,291 MSMEs. In determining the sample using the purposive sampling method. Of the total 3,291 MSMEs, on...
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The Role of E-Performance in Improving Employee Performance Through Motivation
Regita Fitriana
; Sih Darmi Astuti
International Journal of Economics, Management and Accounting
Vol 1
, No 2
(2024)
This research aims to analyze the role of e-performance in improving employee performance through motivation at the Inspectorate of Central Java Province. This research is a type of quantitative research method with field observation and questionnaire. The population in this study is 141 employees. In determining the sample using the census sampling method. Out of a total of 141 employees, only 113 employees were used as respondents in this research. The data collection technique is carried out...
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Supervision and Fingerprint Attendance as Dominant Factors in Enhancing Work Discipline
Fymelia Nova Arifeny
; Sih Darmi Astuti
International Journal of Economics, Management and Accounting
Vol 1
, No 2
(2024)
This research analyzes the influence of supervision, compensation, and the application of fingerprint attendance on work discipline at PT. Chocomory Cokelat Persada, Semarang Regency, a part of the Cimory Group. Although previous studies have highlighted the importance of these factors, there remains a gap in understanding their complex interactions. This study aims to fill this gap by examining the simultaneous effects of supervision, compensation, and fingerprint attendance on work discipline....
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Locus Of Control Meningkatkan Kinerja Pegawai Persepsi Dukungan Organisasi Meningkatkan Keterikatan Pegawai
Nafila Rizqu Latifa
; Sih Darmi Astuti
JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 16
, No 2
(2023)
The purpose of this study was to determine the effect of locus of control and perceptions of organizational support on employee performance with employee engagement and proactive work behavior as intervention variables in DP3AP2KB Central Java Province. This study uses a quantitative descriptive which describes the condition of the facts with the data collected from a questionnaire based on direct observation of the Central Java Province DP3AP2KB. The population in the study included all DP3AP2K...
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Peningkatan Kompetensi Guru Pengajar TPQ Al-Furqon Betokan Krajan Demak Melalui Pelatihan Softskills Public Speaking dan Team Work
Dian Prawitasari
; Sih Darmi Astuti
; Ana Kadarningsih
ARDHI : Jurnal Pengabdian Dalam Negri
Vol 1
, No 4
(2023)
The problem that occurs at TPQ Al Furqon is the lack of teacher competence, especially soft skills. So the teachers at TPQ Al-Furqon Demak need soft skills training to improve their teaching and learning competence. This soft skills training takes the form of public speaking and team work with the aim of learning the Koran to run effectively and efficiently. Apart from that, this training aims to create an atmosphere of Teaching and Learning Activities (KBM) that is structured, clear and directe...
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Role Ambiguity, Role Conflict Dan Role Overload Sebagai Prediktor Cyberloafing Behavior
Sih Darmi Astuti
; Tito Aditya Perdana
; Almira Santi Samasta
; Rauly Sijabat
JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 16
, No 1
(2023)
Cyberloafing behavior is a form of withdrawal deviance in the workplace which is increasingly surfacing along with technological developments. Cyberloafing behavior not only has a positive impact but also has a negative impact on the company. To maximize the positive impact and minimize the negative impact, this research has an urgency to examine predictors that can explain the occurrence of cyberloafing behavior. The study was conducted using employees from various companies in various industri...
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