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Menampilkan 651–660 dari 3022 artikel
Pengaruh Brand Awareness dan Online Customer Review Terhadap Minat Beli Merek Adidas Pada Pengguna Shopee di Indonesia
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This research investigates the impact of brand awareness and online customer reviews on purchase intention regarding Adidas products on the Shopee platform in Indonesia. The research background is founded on the growth of e-commerce and the intense competition present in Indonesia’s fashion industry. A quantitative method employing a survey approach was utilized, engaging 150 Shopee users who are familiar with Adidas products. Data analysis encompassed descriptive tests, classical assumption tes...
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Strategi Pemasaran Bank di Semarang: Pendekatan Studi Pustaka
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This article explores the marketing strategies implemented by various banking institutions in Semarang City through a literature review approach. The study aims to analyze marketing practices that focus on service quality, customer satisfaction, community-based engagement, and Sharia-compliant innovation. The findings indicate that banks such as PT. BPR BKK Kota Semarang, Bank Jateng, BPR Arto Moro, and Bank Syariah Mitra Harmoni employ various strategies to reach diverse market segments by enha...
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Analisis Keberlanjutan Usaha Mikro, Kecil, dan Menengah UMKM di Tengah Tantangan Ekonomi Digital Kota Medan
Zarin Zakkiatul Fauziah
; Cindy Rahmawati
; Nayla Salsabila
; Raysha Zahra Rigandi
; Tamara Icha Nadine Saragi Turnip
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
MSMEs play a key role in the national economy, especially in increasing economic growth and creating new jobs. However, in the digital era, MSMEs face major problems, such as low levels of digital literacy, limited access to the internet, and fierce competition with large companies that have used technology before. This study examines the variables that influence the sustainability of MSMEs amidst digital challenges and finds methods that can be used so that MSMEs can survive and grow. The resea...
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Big Data-Driven Health Risk Stratification: A Health Index-Based Approach Using Feature Importance and PySpark
Journal of Computing Theories and Applications
Vol 2
, No 4
(2025)
Health risk stratification is crucial for preventive healthcare, yet existing models often rely on binary classification generalized disease prediction, neglecting personalized health indicators and graded risk levels. Many studies apply feature selection techniques like Relief and Univariate Selection without quantifying the weighted impact of features. To address these gaps, this study introduces a Big Data-driven Health Index (HI) framework using PySpark for scalable health risk stratificatio...
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Peran Strategis UMKM dalam Mendorong Pertumbuhan Ekonomi Berkelanjutan di Indonesia
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Micro, Small and Medium Enterprises are one of the most important pillars of the economy in Indonesia. MSMEs contribute significantly to Gross Domestic Product, employment, and regional development through income equality. This study attempts to obtain relevant answers regarding the strategic role of MSMEs in sustainable economic development in Indonesia, as well as the obstacles faced by this sector. Despite the government's role in sustainably encouraging MSMEs, this study shows that MSMEs sti...
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Analisis Permasalahan Perkembangan UMKM Terhadap Perekonomian di Indonesia
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, contributing 61.07% to Gross Domestic Product (GDP) and absorbing 97% of the workforce. However, this sector still faces various challenges, both from internal factors such as limited capital, human resources, and access to technology, as well as external factors such as a less conducive business climate, inadequate infrastructure, and technological development. This study uses a qualitative method wit...
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Pengukuran Kinerja Usaha Menggunakan Metode Balanced Scorecard : (Studi Kasus Pada CV XYZ)
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This study aims to measure the business performance of CV XYZ through the perspectives of finance, customers, internal business processes, growth and learning of the balanced scorecard method at CV XYZ in 2023. The data used is primary data, in the form of data from interviews with CV XYZ managers or those who have authority over CV XYZ business performance data. The results of the study can be concluded that based on research on the financial perspective, the results of the calculation of curre...
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The Effect of Eucalyptus Oil Steam Inhalation on Respiratory Rate in Toddlers with Acute Respiratory Infection (ARI)
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 3
, No 1
(2025)
Acute Respiratory Infection (ARI) is one of the major health issues contributing to high mortality rates among toddlers, both globally and in developing countries. This study aims to identify the effectiveness of eucalyptus oil steam inhalation therapy in regulating the respiratory rate of toddlers suffering from ARI in the working area of Meskom Public Health Center.This research employs a case study method with a descriptive design. The study population consists of 147 toddlers, with a sample...
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Formulation and physical characteristics of ready-to-drink chocolate beverages with the addition of xanthan gum: Formulasi Dan Karakteristik Fisik Minuman Cokelat Ready-To-Drink Dengan Penstabil Xanthan Gum
JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI)
Vol 10
, No 1
(2025)
Ready-to-drink (RTD) chocolate beverages are increasingly popular, yet traditional formulations often contain dairy components while some consumers are lactose intolerance. The primary challenges in RTD chocolate beverages include achieving acceptable flavor profiles and managing cocoa powder precipitation. This study aimed to formulate a non-dairy ready-to-drink chocolate beverage using a hedonic test and enhance its physical stability through varied xanthan gum concentrations applying Complet...
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