Klaim Artikel Anda
Verifikasi kepemilikan artikel akademik
Apakah artikel-artikel ini milik Anda?
Daftarkan diri Anda sebagai author untuk mengklaim artikel dan dapatkan profil akademik terverifikasi dengan fitur lengkap.
Badge Verifikasi
Profil terverifikasi resmi
Statistik Lengkap
H-index, sitasi, dan metrik
Visibilitas Tinggi
Tampil di direktori author
Kelola Publikasi
Dashboard artikel terpadu
Langkah-langkah Klaim Artikel:
- 1. Daftar akun author dengan email akademik Anda
- 2. Verifikasi email dan lengkapi profil
- 3. Login dan buka menu "Klaim Artikel"
- 4. Cari dan klaim artikel Anda
- 5. Tunggu verifikasi dari admin (1-3 hari kerja)
Menampilkan 1–3 dari 3 artikel
Komunikasi Krisis Zara Dalam Menangani Krisis Kampanye ‘The Jacket’
Salsabila
; Lilik Sumarni
; Dewi Suryaningsih
; Vivi Alayda Rahmat
; Widya Maulya
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi
Vol 3
, No 1
(2025)
The communication crisis experienced by Zara in the "The Jacket" campaign highlights the critical importance of social and cultural sensitivity in marketing strategies. The controversy that arose sparked negative public reactions, underscoring the necessity for companies to exercise greater caution in delivering messages aligned with societal values. This study analyzes Zara's approach to addressing the crisis through the framework of Situational Crisis Communication Theory (SCCT). Communication...
Sumber Asli
Google Scholar
DOI
Strategi Lobi dan Negosiasi Dalam Membangun Kepercayaan Sponsorship Studi Kasus : Produk Hydro Coco
Lailani Octavia Rahmadhani
; Kesya Melika
; Alief Rahman Juliansyah
; Ahmadhio Annuri Pratama
; Lilik Sumarni
Populer: Jurnal Penelitian Mahasiswa
Vol 3
, No 3
(2024)
This research examines the lobbying and negotiation strategies in building trust in Hydro Coco's sponsorship as an isotonic drink. The method used is descriptive qualitative with literature study approach. The findings showed that Hydro Coco implemented marketing strategies through proper segmentation, targeting, and positioning. The performance strategy was applied by sending creative proposals to the event organizers, while negotiations focused on unveiling the logo and product sections at the...
Sumber Asli
Google Scholar
DOI
Analisis Kepribadian dan Gaya Komunikasi Dalam Negosiasi Bisnis
Fina Abiyya Agustin Mubarokah
; Hawa Arofah Qudsy
; Zalfa Putri Salsabila
; Maura Azzakiyah Basya
; Lilik Sumarni
Venus: Jurnal Publikasi Rumpun Ilmu Teknik
Vol 2
, No 4
(2024)
This research aims to analyze personality and communication styles in business negotiations. By examining various personality types such as extraverted, introverted, agreeable, conscientious, and neurotic, this study explores how personality characteristics influence communication strategies in the negotiation process. Through surveys and in-depth qualitative analysis of business professionals, the research found that individuals with extraverted personalities tend to be more proactive in taking...
Sumber Asli
Google Scholar
DOI