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Menampilkan 1–6 dari 6 artikel
The Impact of the Development Trend and Policy Optimiza-tion of NEV on Guizhou Consumers' Usage Behavior Based on Its Natural Environment
Xiang Pi
; Jacky Mong Kwan Watt
International Journal of Management and Digital Sciences
Vol 2
, No 4
(2025)
The Impact of Development Trends and Policy Optimization of New Energy Vehicles (NEVs) on Consumer Usage Behavior in Guizhou explores the relationship between the evolving landscape of NEVs and consumer behavior in Guizhou, with a strong emphasis on environmental con-siderations. It argues that as consumers become more aware of environmental issues, their willingness to adopt NEVs increases, influenced by both government policies and social factors. The study highlights how effective...
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Study of the Purchasing Intention of Tourists for Guizhou In-tangible Cultural Heritage Batik Products
Yaguang Jin
; Jacky Mong Kwan Watt
International Journal of Management Science and Business
Vol 2
, No 3
(2025)
This study explores the influence of live streaming mode on the purchase intention of tropical fruits among consumers in Henan, China, in the context of the rapid growth of e-commerce. Live streaming has emerged as a dynamic and interactive platform that enables real-time engagement between sellers and buyers, offering visual product demonstrations and instant feedback opportunities. The research focuses on three critical factors affecting purchase intention: perceived trust, perceived value, an...
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The Impact of Social Media Platforms On Sichuan Consumers' Purchase Behavior in the Catering Services
Kaizhou Ma
; Jacky Mong Kwan Watt
International Journal of Management Science and Entrepreneurship
Vol 2
, No 3
(2025)
The rapid advancement of digital technology has transformed the landscape of marketing, with social media platforms emerging as powerful tools for influencing consumer behavior. This study aims to examine the impact of social media engagement, content quality, and social proof on the purchasing behavior of consumers in the catering services industry in Sichuan, China. Recognizing the dynamic nature of the digital marketplace, the research adopts a quantitative approach, utilizing a structured su...
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Study of Sichuan Art College Students' Usage Behaviour on Digital Libraries under the Background of Digital Intelli-gence
Jie Yu
; Jacky Mong Kwan Watt
International Journal of Management Science and Entrepreneurship
Vol 2
, No 3
(2025)
This study examines the usage behavior of art college students of digital libraries within the context of digital intelligence in Sichuan. It explores how motivational factors, knowledge, and traits influence students' engagement with digital resources. The research highlights that intrinsic motivations, such as personal interest and creativity, significantly drive students to utilize digital libraries effectively. Additionally, the level of digital literacy and familiarity with available resour...
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Influencing Factors of Foreign Film and TV Production Technologies Affect the Behavior of Sichuan Viewers in the Context of Mainland Media Entertainment Development
Xingyao Tang
; Jacky Mong Kwan Watt
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
As foreign films and television shows increasingly showcase superior production values, audiences in Sichuan have developed higher expectations regarding the quality of content they consume. This shift is primarily driven by exposure to advanced filming techniques, sophisticated storytelling, and high production standards seen in successful foreign media. This study examines how viewers become accustomed to these elevated standards, often favoring local productions that reflect the quality and i...
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The Impact of Guangyuan Forest Health Tourism Industry Development Strategy on Sichuan Tourist Intention
Yuting Zhang
; Jacky Mong Kwan Watt
International Journal of Management Science and Entrepreneurship
Vol 2
, No 2
(2025)
The abstract of the Guangyuan Forest Health Tourism Industry Development Strategy focuses on enhancing tourist intentions in Sichuan through a multifaceted approach. The strategy emphasizes the importance of targeted marketing that highlights the health benefits of forest tourism, utilizing digital platforms and social media to reach health-conscious travelers effectively. Integrating cultural experiences with natural attractions is crucial, as well as fostering emotional connections and encoura...
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