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Menampilkan 1–2 dari 2 artikel
The Influence of Class Culture of Social Media on Generation Z's Apparel Purchase Behaviour in Guangzhou
Yuting Zhang
; Jacky Mong Kwan Watt
International Journal of Management and Strategic Business Leadership
Vol 2
, No 2
(2025)
The study examines the impact of class culture on Generation Z's apparel purchasing behavior in Guangzhou, focusing on the influence of social media. It highlights how social media platforms are crucial in allowing Generation Z to express their identities and aspirations, revealing the complex relationship between class, status, and consumer habits. The research indicates that social media shapes fashion trends and reinforces the need for social validation through interactions with peers and inf...
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The Impact of Guangyuan Forest Health Tourism Industry Development Strategy on Sichuan Tourist Intention
Yuting Zhang
; Jacky Mong Kwan Watt
International Journal of Management Science and Entrepreneurship
Vol 2
, No 2
(2025)
The abstract of the Guangyuan Forest Health Tourism Industry Development Strategy focuses on enhancing tourist intentions in Sichuan through a multifaceted approach. The strategy emphasizes the importance of targeted marketing that highlights the health benefits of forest tourism, utilizing digital platforms and social media to reach health-conscious travelers effectively. Integrating cultural experiences with natural attractions is crucial, as well as fostering emotional connections and encoura...
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Google Scholar
DOI