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Pengaruh Brand Image dan Gaya Hidup Hedonis terhadap Minat Beli IPhone pada Mahasiswa STIE Bima
Nunung Andriani
; Ismunandar Ismunandar
; Ovryadin Ovryadin
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 2
(2025)
This study aims to examine whether there is a correlation between the hedonistic lifestyle of STIE Bima students and their aspiration to purchase an iPhone. The hedonistic lifestyle, which focuses on the pursuit of pleasure and instant gratification, often drives individuals to acquire luxury and prestigious items such as the iPhone. However, issues related to the product, such as fast battery drainage, poor performance, and blocked IMEI, have been documented by users. These problems can affect...
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Analisis Faktor Harga Terhadap Keputusan Pembeli Produk Kerupuk Udang Desa Punti
Jumriani Jumriani
; Sulistianingsih Sulistianingsih
; Annisa Annisa
; Hawaria Hawaria
; Agus Maulana
; Nurfitrah Nurfitrah
; Muhaimin Muhaimin
; Ismunandar Ismunandar
; Muhammad Badar
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Vol 3
, No 1
(2025)
This research aims to analyze the influence of price on purchasing decisions for shrimp cracker products in Punti Village, Soromandi District, Bima Regency. By using primary data obtained through distributing questionnaires to consumers, this research identifies the relationship between price variables and purchasing decisions. The analysis results show that price does not have a significant influence on purchasing decisions, with a significance value greater than 0.05. Although the data used is...
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Peningkatan Kualitas Hidup Bersih Dan Sehat Masyarakat Kelurahan Lewirato Melalui Pembuatan Tempat Sampah Dan Papan Edukasi Kebersihan
Mulyadin Mulyadin
; Ismunandar Ismunandar
; Nurlayli Istiqomah
; Muhammad Rizki Bima Putra
ARDHI : Jurnal Pengabdian Dalam Negri
Vol 2
, No 1
(2024)
Lewirato District aims to improve cleanliness and health by fostering a caring attitude among its residents. The strategy includes educational programs, community clean-up drives, and sustainable practices. Regular monitoring and evaluation ensures program effectiveness and provides benefits to the community. The KKN program was implemented in Mpunda District, Bima City, West Nusa Tenggara, from August 2023 to September 2023, aiming to improve the quality of life of residents in Lewirato Village...
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Pemanfaatan Ampas Tahu Menjadi Jajanan Kekinian Sebagai Usaha Untuk Pemanfatan Limbah Ampas Tahu Di Kelurahan Lewirato
Ismunandar Ismunandar
; Mulyadin Mulyadin
; Lewirato Lewirato
ARDHI : Jurnal Pengabdian Dalam Negri
Vol 2
, No 1
(2024)
Despite being rich in protein, fat, and water content, the utilization of tofu dregs remains limited, with entrepreneurs predominantly using it as animal feed, material for making "gembos" tempe, and crackers, which have not significantly contributed to the community's economic welfare. In the Lewirato district, tofu dregs are solely utilized as cattle feed, although its potential to be processed into value-added food products remains largely untapped. Therefore, the objective of this community...
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