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Menampilkan 1–6 dari 6 artikel
Pengaruh Persepsi Harga, Promosi, Kualitas Produk, Gaya Hidup, dan Citra Merek terhadap Pembelian Motor Vespa Matic LX di Kota Tegal
Rizqi Roman Azmi
; Rauly Sijabat
; Ika Indriasari
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 4
(2025)
The development of the automotive industry, especially automatic motorcycles in Indonesia, is increasingly rapid and triggers fierce competition between manufacturers, including Piaggio with the Vespa Matic LX product which has a unique design, elegant image, and different characteristics from other automatic motorcycles. This study aims to analyze the influence of price perception, promotion, product quality, lifestyle, and brand image on the interest in buying Vespa Matic LX in people in Tegal...
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Pengaruh Digital Marketing, Direct Marketing dan Brand Image terhadap Minat Mahasiswa Baru Universitas PGRI Semarang
Muhamad Abidin
; Ika Indriasari
; Rr. Hawik Ervina Indiworo
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 3
(2025)
The number of high school graduates continues to increase every year, followed by the growth in the number of universities that trigger competition in attracting new students, including Universitas PGRI Semarang. To face this competition, universities utilize digital marketing, direct marketing, and brand image as promotional strategies. This study aims to analyze the influence of these three variables on the interest of new students at Universitas PGRI Semarang. The method used is quantitative...
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Pengaruh Kompetensi Karyawan, Motivasi Intrinsik dan Kecerdasan Emosional Terhadap Kinerja : (Studi Pada Karyawan Burger King Semarang)
Ranti Suryani
; Hawik Ervina Indiworo
; Ika Indriasari
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 4
(2024)
This research aims to analyze the influence of competence, intrinsic motivation and emotional intelligence on the performance of Burger King Semarang employees. The method used was quantitative with a sample of 109 respondents using purposive sampling technique. Data analysis includes descriptive analysis of variables, classical assumption tests (normality, heteroscedasticity and multicollinearity), multiple linear regression analysis, as well as t tests, f tests and coefficient of determination...
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Pengaruh Literasi Keuangan dan Gaya Hidup Terhadap Perilaku Menabung dengan Pengendalian Diri sebagai Variabel Intervening di Kalangan Mahasiswa
Siti Khoiriyah
; Heri Prabowo
; Ika Indriasari
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 2
, No 4
(2024)
This study aims to determine the effect of financial literacy and lifestyle on saving behavior with self-control as an intervening variable among undergraduate students of the Faculty of Economics and Business at PGRI University Semarang. This research employs a quantitative approach with data collection methods using surveys conducted through questionnaires. The population of this study consists of 1,464 undergraduate students from the Faculty of Economics and Business cohorts 2020-2023. The sa...
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Analisis Pengelolaan Modal Kerja, dan Leverage Terhadap Profitabilitas Melalui Good Corporate Governance
Kharis Triyogi
; Ira Setiawati
; Ika Indriasari
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 1
, No 2
(2024)
This research aims to analyze Working Capital Management and Leverage on Profitability Through Good Corporate Governance (Empirical Study of Consumer Cyclicals Sector Companies Listed on the Indonesian Stock Exchange (BEI) for the 2020 – 2022 Period. The research population is all listed Consumer Cyclicals sector companies on the Indonesia Stock Exchange (BEI) for the period 2020 - 2022 with a total of 139 companies, the sample that has been determined in this research is 31 companies using non-...
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Pengaruh Kerja Sama Tim, Pemberdayaan dan Pelatihan Terhadap Kinerja Karyawan
Muh. Saifuddin
; Rr. Hawik Ervina Indiworo
; Ika Indriasari
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 1
, No 6
(2023)
The problem in this research is that employee performance decreases based on service production lead time and income targets that are not achieved from the specified targets. And the aim of this research is to analyze the influence of teamwork, empowerment and training on employee performance at PT. Nasmoco Kaligawe. The population of this research is all employees of PT. Nasmoco Kaligawe with a total of 110 employees. The sampling technique used is a saturated sampling technique, namely making...
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