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Menampilkan 1–2 dari 2 artikel
Driving MSME Success: Unveiling the Impact of Digital Literacy, Financial Literacy, Innovation, and Human Capital
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
This study aimed to examine the effect of digital literacy, financial literacy, innovation, and human capital on MSME performance. This study used Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The population in this study consisted of MSMEs located in Banyumas Regency. Moreover, the sampling technique used in this study was convenience sampling, with the criteria that MSMEs were in Banyumas Regency and have been operating for at least 3 years, which resulted in 161 resp...
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The Effect of Brand Equity, Brand Loyalty, Work Productivity, and Organizational Commitment on Consumer Satisfaction at the Coconut Research Center Medan Palm Oil
Wan Dian Safina
; Emelia Rahmadhany
; Danang Yanuar Wibowo
; Frian Danil
; Innayah Innayah
; Ismiy Nurhabibah Harahap
; Siti Virza Amalia
International Journal of Management Science and Entrepreneurship
Vol 2
, No 2
(2025)
This study aims to analyze the influence of brand equity, brand loyalty, work productivity, and organizational commitment on consumer satisfaction at the Medan Palm Oil Research Center. The research method used is a survey with data collection through questionnaires distributed to consumers who interact with the Medan Palm Oil Research Center. The results of this study are compiled based on data analysis conducted to test the influence of brand equity, brand loyalty, work productivity, and organ...
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