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Menampilkan 1–3 dari 3 artikel
Analysis of E-Service Quality Attributes in Delivery Service Application Using the Kano Model
Kumala, Khofifah Ela
; Haunan Damar
; Imam Nuryanto
; Handy Nur Cahya
International Journal of Economics, Management and Accounting
Vol 2
, No 2
(2025)
GoSend as an instant delivery service from Gojek plays an important role in meeting the demand for fast and reliable delivery. However, there are still challenges in terms of service quality, customer satisfaction, and competitiveness in the digital logistics industry. This study analyzes GoSend's electronic service quality attributes using the Kano Model to identify the factors that most influence customer satisfaction. The quantitative method is applied through a survey of 206 GoSend users in...
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Pengaruh Brand Trust, Word of Mouth dan Sales Promotion terhadap Keputusan Pembelian Air Mineral Pristine di Kota Semarang
Vinka Alifah Ardiati
; Imam Nuryanto
Jurnal Ekonomi dan Keuangan
Vol 2
, No 2
(2024)
This research aims to determine the influence of brand trust, word of mouth and sales promotion on purchasing decisions of Pristine mineral water in Semarang City. This research uses quantitative methods. The population of this research is the people of Semarang City who have purchased Pristine mineral water with a sample of 136 respondents. The sampling technique uses a purposive sampling method. Collection and research techniques were carried out through questionnaires and processed using SPSS...
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Perbaikan Kualitas Pelayanan dengan Metode Integrasi Servqual dan Diagram Kartesius di Perusahaan Daerah Air Minum Tirta Moedal Semarang
Aldinar Assyafiq Akbar
; Imam Nuryanto
Jurnal Ekonomi dan Keuangan
Vol 2
, No 2
(2024)
This study aims to identify the service attributes that are important to consumers using the servqual integration method and cartesian diagrams. With the help of the SPSS tool, 120 respondents were surveyed. The results show that the quality of service provided by Tirta Moedal Water Company is good, with an average performance score of 3.5 on a scale of 1 to 5. The dimensions that need to be improved are responsiveness and empathy. These attributes include the process of handling complaints, pro...
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