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Menampilkan 11–20 dari 22 artikel
Analisis Pilihan Konsumen Terhadap Barang Substitusi dan Komplementer
Murbanto Sinaga
; Rika Surianto Zalukhu
; Rapat Piter Sony Hutauruk
; Daniel Collyn
; Suci Etri Jayanti. S
; Sri Winda Hardiyanti Damanik
; Yomeini Margareth
Jurnal Ekonomi, Akuntansi, dan Perpajakan
Vol 1
, No 4
(2024)
This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure responde...
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Sosialisasi Penentuan Harga Jual Produk dalam Rangka Optimalisasi Laba Pada UMKM di Kelurahan Kebun Sayur
Jayanti, Suci Etri
; Zalukhu, Rika Surianto
; Damanik, Sri Winda Hardiyanti
; Hutauruk, Rapat Piter Sony
; Collyn, Daniel
; Sinaga, Murbanto
; Sinurat, Yenni Mariani
; Sagala, Yomeini Margaret
; Damanik, Ayu Zurlaini
Jurnal Pelayanan Hubungan Masyarakat
Vol 2
, No 3
(2024)
The majority of MSME players in Kebun Sayur village, Siantar Timur sub-district, Pematangsiantar city have a poor understanding of how to calculate the correct selling price of products. They also do not understand how to identify costs and classify them appropriately. The selling prices they set for their products are not based on full cost estimates. As a result, the profit they make is not optimal. In view of these problems, a service activity in the form of socialisation was carried out for...
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Pemberian Edukasi kepada Masyarakat tentang Daun Cengkeh sebagai Tanaman Herbal dalam Penumbuh Rambut
Jurnal Pengabdian Sosial
Vol 1
, No 3
(2024)
Clove leaves contain eugenol compound have properties to overcome hair growth problems. Public knowledge about herbal plants that had an effect on hair growth problems was still less. This community service was carried out to provide education to the public about clove leaves as herbal plants that can overcome hair problems. The method of community service was to provide education to the public through material exposure about clove leaves as herbal plants that overcome hair growth problems and i...
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Strategi Personal Branding melalui Pemasaran Online di Era Globalisasi
Allya Ega Annisa hutauruk
; Arisman purba
; Danny Ajar Baskoro
; Naomi simanjuntak
; Putri dwi jelita waruwu
; Selvia Santa Maria Siallagan
Jurnal Bisnis Inovatif dan Digital
Vol 1
, No 3
(2024)
Personal branding has become a crucial element in building a strong professional identity in the era of globalization. Through online marketing, individuals can leverage various digital platforms to create and manage a consistent and appealing self-image. This research examines effective strategies for personal branding through online marketing, including the use of social media, blogs, and personal websites. The study also explores how digital technology has transformed the way people perceive...
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Analisis Pengaruh Kemiskinan Dan Ketimpangan Distribusi Pendapatan Terhadap Ketimpangan Gender Dalam Pendidikan Di Indonesia
Murbanto Sinaga
; Rika Surianto Zalukhu
; Daniel Collyn
; Rapat Piter Sony Hutauruk
; Suci Etri Jayanti S
; Ayu Zurlaini Damanik
; Sri Winda Hardiyanti Damanik
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 2
, No 1
(2024)
Gender inequality in education persists in Indonesia, as reflected in the differences in the Literacy Rate (AMH) between males and females. Therefore, this study aims to determine the influence of poverty and income distribution inequality on gender inequality in education in Indonesia, both partially and simultaneously. The study was conducted in 34 provinces in Indonesia. The data used were secondary data, including the poverty rate, the Gini ratio, and the Average Years of Schooling (RLS) in...
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Sosialisasi Ekonomi Digital Dalam Upaya Peningkatan Pertumbuhan Kinerja UMKM di Desa Simodong
Yenni Mariani Sinurat
; Suci Etri Jayanti
; Daniel Collyn
; Rapat Piter Sony Hutauruk
; Fitrianingsih Fitrianingsih
; Yomeini Sagala
; Rika Surianto Zalukhu
; Rodi Syafrizal
; Ayu Zurlaini Damanik
; Murbanto Sinaga
Jurnal Hasil Kegiatan Bersama Masyarakat
Vol 2
, No 1
(2024)
The majority of MSME players in Simodong village have not optimized the use of digital technology in managing their business. Their understanding is also very limited regarding the digital economy and the benefits of technology in their business development. Therefore, community service activities in the form of socialization were held to MSME players in Simodong village, Sei Suka sub-district, Batu Bara district. This socialization activity aims to increase the understanding and knowledge of MS...
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Pengaruh E-Commerce dan Kualitas Sumber Daya Manusia Terhadap Kinerja Keuangan UMKM
Rika Surianto Zalukhu
; Rapat Piter Sony Hutauruk
; Daniel Collyn
; Suci Etri Jayanti. S
; Murbanto Sinaga
; Sri Winda Hardiyanti Damanik
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 2
, No 1
(2024)
Currently, many MSMEs are struggling to develop even though they are the backbone of the Indonesian economy. On the other hand, improving the sustainable financial performance of MSMEs is believed to be one of the main keys for MSMEs to upgrade and survive. Therefore, this study aims to analyze the effect of e-commerce and human resource quality on the financial performance of MSMEs. This research was conducted on 38,343 MSME players registered in the SIMDAKOP UMKM application in Medan City in 2...
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Sosialiasi Dan Upaya Pencegahan Banjir Dengan Penanaman Pohon Alpukat Guna Mencegah Bahaya Erosi
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Vol 1
, No 1
(2024)
Flooding is one of the natural disasters that occurred from the beginning of 2000 until now during the rainy season. This problem must be overcome with knowledge and a sense of community awareness in understanding disaster mitigation, especially floods, which is the aim of implementing this community service. This community service method involves lectures and tree planting, followed by data analysis for community understanding using descriptive qualitative methods. Based on the evaluation resul...
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Teacher Performance and The Role of Organizational Culture
International Journal of Education and Literature
Vol 2
, No 3
(2023)
In the field of education, organizational culture and the school environment are critical variables that must be considered. Of course, this immediately improves teacher performance, which in turn improves school quality. In practice, State Elementary Schools in the Buah Batu District have established an organizational culture and created a welcoming school atmosphere, yet this appears to be insufficient. It is still discovered that instructors' behavior in carrying out their tasks does not adhe...
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PERLINDUNGAN HUKUM BAGI KONSUMEN DALAM TRANSAKSI JUAL BELI-ONLINE (E-COMMERCE)
Khalish Aunur Rahim
; Siti Novita Rahmah Siregar
; Dio Marcelino Hutauruk
; Sherly Berliana
; Ayu Puspita Sari
; Said Al Farid Basid
; Helmi Bintang Purba
; Fauzan Mahfudin
Jurnal Hukum dan Sosial Politik
Vol 1
, No 3
(2023)
Perlindungan hukum bagi konsumen dalam transaksi e-commerce online menjadi topik penting di era digital saat ini. Penelitian ini bertujuan untuk menganalisis kerangka hukum yang ada untuk melindungi konsumen dalam transaksi jual beli online pada platform e-commerce. Melalui kajian literatur dan analisis peraturan yang berlaku, penelitian ini mengidentifikasi dan mengevaluasi perlindungan hukum yang tersedia bagi konsumen dalam transaksi online. Temuan penelitian ini menyoroti pentingnya peratura...
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