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Pengaruh Social Media Marketing Activity Terhadap Willingness To Pay Premium Price Yang Dimediasi Oleh Brand Equity Pada Produk Skintific
Amelia Putri
; Hasyim Hasyim
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 3
(2024)
Social media marketing activities are important for companies to market their products in this digital age, where they can help companies continue to compete in the market. Therefore, this study aims to determine the size of the influence of social media marketing activity, brand awareness, brand image to willingness to pay premium price which is mediated by brand equity in Skintific products. The population in this study were people who had bought Skintific products once or more in the Jabodeta...
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Kritikalitas Pembagian Fungsi Pengawasan dan Regulasi antara Bank Indonesia, OJK, dan LPS
Ali Asdon Tanjung
; Dafa Ariza
; Feryanto Nababan
; Raymond Panuturi Siboro
; Hasyim Hasyim
Akuntansi dan Ekonomi Pajak: Perspektif Global
Vol 1
, No 2
(2024)
This study focuses on the effectiveness of supervision and regulation conducted by Bank Indonesia (BI), the Financial Services Authority (OJK), and the Deposit Insurance Corporation (LPS) in maintaining financial system stability in Indonesia. (LPS) in maintaining financial system stability in Indonesia. Through a qualitative qualitative approach with a literature review method, this research explores the role of each institution and identifies potential overlaps in each institution and identifi...
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Dampak Globalisasi Ekonomi Terhadap Stabilitas Lembaga Keuangan Perbankan: Studi Kasus Pada Negara Berkembang
Windi Octaviani
; Theresia Sihombing
; Joan Agus Sirait
; Radja Marihat Batu Bara
; Hasyim Hasyim
Jurnal Ekonomi dan Keuangan Islam
Vol 2
, No 3
(2024)
Economic globalization has become one of the main distinctive features in the development of the world economy today. This phenomenon has a significant impact on various aspects of economic life, including the stability of banking financial institutions in developing countries. This study aims to investigate the impact of economic globalization on the stability of banking financial institutions using a case study approach in specific developing countries. Through in-depth analysis, this study wi...
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Analisis Perbandingan Kinerja Keuangan Perbankan Konvensional Dan Perbankan Syariah
Angelina Rolas Olivia Naibaho
; Daniel Sanggam Luhutan
; Diva Alnaya
; Muhammad Aldi Akbar
; Hasyim Hasyim
Jurnal Kewirausahaan Cerdas dan Digital
Vol 1
, No 3
(2024)
The purpose of this study is to assess the comparative financial performance between conventional and Islamic banks in Indonesia by considering factors such as profitability, liquidity, operational efficiency, and credit risk. Using a qualitative approach and literature review method from various credible sources, the results show that conventional banks tend to use ROA, ROE, CIR, and NIM as the main profitability indicators; Islamic banks also use NPF and FDR. CAR and NIM affect Islamic banks'...
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Manajemen Risiko, Pengelolaan Dana Dan Pentingnya Lembaga Penjamin Simpanan Dalam Koperasi Simpan Pinjam di Indonesia
Rahel Veronika
; Yohana Feby
; Gustina Sari
; Hasyim Hasyim
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 2
, No 2
(2024)
This study emphasizes the functions of the Indonesian Deposit Insurance Corporation (Lembaga Penjamin Simpanan, LPS) in savings and loan cooperatives (KSP), such as managing funds and managing risks. KSPs play an important role in the micro economy, especially in providing financial access to people who are not served by banks and other formal financial institutions. This research employs a qualitative methodology and uses a literature review approach. A qualitative approach was chosen as...
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Transformasi Kebijakan Pengendalian dan Pemantauan Risiko dalam Navigasi Bank Indonesia Selama Kurun Waktu 5 Tahun Terakhir
Ainur Oktania
; Dwi Silfani
; Noubel Putra Nainggolan
; Hasyim Hasyim
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 2
, No 3
(2024)
This research focuses on the transformation of risk control and monitoring policies conducted by Bank Indonesia over the past five years (2018-2023). It uses qualitative analysis methods to examine the evolution of Bank Indonesia's policies through publications of financial institutions such as Bank Indonesia, OJK, and BPK. This study shows that policy impact evaluation plays an important role in identifying areas of improvement and new solutions to enhance policy effectiveness. Bank Indonesia a...
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Pengaruh Kreativitas ,Inovasi Dan Pengetahuan Kewirausahaan Terhadap Keberhasila Usaha Pada Toko Parfum
Rahma Sonang Ritonga
; Ratih Mala
; Siti Tri Adha
; Hasyim Hasyim
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 2
, No 1
(2023)
This research aims to explore the influence of creativity, innovation and entrepreneurial knowledge on business success in perfume shops. Creativity is needed to generate new ideas, while innovation involves implementing these ideas in the resulting product or service. Apart from that, entrepreneurial knowledge is also needed in managing a business and identifying new opportunities. Through survey methods and statistical analysis, this research shows that there is a positive relationship between...
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Pengaruh Resiko Pembiayaan Dan Resiko Likuidalitas Terhadap Profitabilitas Bank Syariah
Rahma Sonang Ritonga
; Ratih Mala
; Siti Tri Adha
; Hasyim Hasyim
Jurnal Ekonomi dan Keuangan Islam
Vol 2
, No 1
(2023)
This research aims to investigate the influence of liquidity risk on the profitability of Sharia Banks. Liquidity risk is an important factor that can influence a bank's financial performance, especially in the context of Sharia banks that operate specific sharia principles. The research method used is a quantitative approach using financial data from registered Sharia banks. The data collected covers the last five year period. The research variables studied are liquidity risk and bank profitabi...
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Pengaruh Dan Peluang Usaha Terhadap Kesiapan Mahasiswa Untuk Menjadi Wirausaha
Erlina Ali Marpaung
; Ella Fiana br Sitohang
; Farah Dilla
; Hasyim Hasyim
Jurnal Ekonomi dan Keuangan
Vol 2
, No 1
(2023)
The aim of this research aims to investigate the impact of factors that influence students' readiness to undertake an entrepreneurial career in an academic environment. These factors include education, motivation, practical experience, and social support from universities. In addition, this research also identifies relevant business opportunities that can support students in their entrepreneurial preparation. The type of research used in this research is qualitative research with descriptive met...
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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Pada PT. Pegadaian
Erlina Ali Marpaung
; Ella Fiana br Sitohang
; Farah Dilla
; Hasyim Hasyim
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 2
, No 1
(2023)
This research investigates the impact of service quality on customer satisfaction at PT. Pawnshop. Through analysis of survey data, it was found that service quality, including responsiveness, reliability, assurance, empathy, and physical evidence, positively influences customer satisfaction. These results provide insight for PT. Pawnshops to improve their services, strengthen ties with customers, and increase customer satisfaction. The type of research used in this research is qualitative resea...
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