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Menampilkan 1–3 dari 3 artikel
Exploration of Self-Efficacy and Entrepreneurial Motivation on MSME Performance in Malang City: A Qualitative Study
Endayani, Fatmasari
; Dian, Ernita
; Saman, Saman
International Journal of Management and Digital Sciences
Vol 3
, No 2
(2026)
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy but face significant challenges in maintaining consistent and sustainable performance amidst changing market dynamics. This study aims to explore how self-efficacy and entrepreneurial motivation influence MSME performance in Malang City using an exploratory phenomenological qualitative approach. Twelve informants with at least two years of business experience and active operations were selected through purpos...
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Challenges and Opportunities for MSMEs in Accessing the Global Market: Qualitative Analysis through In-Depth Inter-views with Export-Oriented MSME Entrepreneurs
Endayani, Fatmasari
; Sudarmiatin Sudarmiatin
; Heri Pratikto
International Journal of Economics, Management and Accounting
Vol 3
, No 1
(2026)
Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy with a contribution of more than 60 percent to the Gross Domestic Product and the absorption of 97 percent of the national workforce, but their participation in international trade is still low with only 14 percent involved in export activities. This research aims to analyze the challenges and opportunities faced by MSMEs in accessing the global market and identify adaptation strategies developed by entrepreneu...
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Reward Management Strategy to Increase MSME Employee Loyalty in the Digital Era
Endayani, Fatmasari
; Sopiah Sopiah
; Ludi Wishnu Wardana
International Journal of Management Science and Entrepreneurship
Vol 2
, No 1
(2025)
This study examines the effectiveness of reward management strategies in increasing the loyalty of MSME employees in the digital era. Using a quantitative approach with a sample of 10 MSMEs in Indonesia for the 2020-2024 period, the study analyzed the relationship between the reward management component and employee loyalty, with the level of digitalization as the moderator variable. The results of hierarchical multiple regression analysis showed a significant positive relationship between all c...
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