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Analisis Strategi Pemasaran Live Shopping Tiktok Shop Terhadap Minat Beli Konsumen Dengan Pendekatan Prinsip Syariah
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
Penelitian ini mengkaji strategi pemasaran live shopping pada platform TikTok Shop dan pengaruhnya terhadap minat beli konsumen dengan pendekatan prinsip syariah. Dengan menggunakan metode kualitatif melalui studi pustaka sistematis, penelitian ini menganalisis strategi pemasaran digital seperti flash sale, interaksi langsung, dan promosi yang diterapkan dalam live shopping TikTok serta mengkaji bagaimana aspek etika dan kepatuhan syariah memengaruhi keputusan pembelian. Hasil penelitian menunju...
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Analisis Scarcity dan Urgency pada Keputusan Pembelian Konsumen Hanasui di Live Shopee
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Vol 2
, No 5
(2025)
This study aims to determine whether the role of Scarcity and Urgency applied by the Hanasui brand in the marketing process on the Shopee live feature can influence consumer purchasing decisions. Furthermore, the researchers refer to Scarcity and Urgency as limited product stock and limited time for a discount. The researcher used the Heuristic Systematic theory to analyze the Scarcity and Urgency process in the Hanasui brand live streaming on the Shopee application, namely the Heuristic Systema...
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Pelatihan dan Implementasi Sistem Pencatatan Akuntansi Digital untuk Pengelolaan Keuangan Jimpitan RT
Tantri Risda Zubaidah
; Dewi Sri Rahayu
; Putri Amalia Ramadani
; Muhammad Andi
; Rakhis Regina Tito
; Ruri Fadhilah Kurniati
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 4
(2024)
Manual jimpitan financial management in RT 03 RW 01 Ngaresrejo Village, Sidoarjo Regency faces problems of inaccurate recording and lack of transparency to residents. The purpose of this community service is to improve the efficiency and transparency of jimpitan financial management through training and implementation of a digital accounting recording system. The method used is the Asset-Based Community Development (ABCD) method and includes several stages such as identifying needs, preparing tr...
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Peran Public relations dalam Membangun Ekuitas Merek Mobil Listrik Wuling Air EV di Indonesia
Ceicilia Ceicilia
; Dewi Sri
; Mohamad Zein Saleh
Jurnal Kendali Teknik dan Sains
Vol 2
, No 3
(2024)
This research employs a quantitative research methods to analyze the important role of Public relations (PR) in building brand equity and the existence of Wuling Air EV electric car products in Indonesia. In an era that increasingly emphasizes environmental issues, the automotive industry is turning to environmentally friendly vehicles such as electric cars. Wuling, as a newcomer in this market, faces challenges in building consumer trust and competing with established brands. Through effective...
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Analisis Tingkat Kepuasan Pengunjung Terhadap Harga, Layanan, Dan Fasilitas Usaha Kopi Di Koup Galaxy
Jurnal Riset dan Inovasi Manajemen
Vol 2
, No 1
(2024)
This research aims to analyze the level of visitor satisfaction with prices, services and coffee business facilities in Koup Galaxy. This research is quantitative research. The population selected in this research is Koup Galaxy consumers who have visited. The sample collection technique chosen was nonprobability sampling with a purposive sampling method. The data source in this research was obtained from distributing questionnaires to 100 respondents. The analytical tool used to assist this res...
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Pengaruh Pelatihan Dan Pengembangan Terhadap Kinerja Karyawan Di Era Digital
Jurnal Riset dan Inovasi Manajemen
Vol 2
, No 1
(2023)
This research investigates the impact of training and development on employee performance in the digital era. The initial focus was on the positive effects of training, which has been shown to improve employee performance through improving technological skills, facilitating adaptation to technological change, and stimulating creativity and innovation. On the other hand, the important role of employee development in the digital era is also manifested by continuing to improve skills, empowering pe...
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Penerapan Sulam Pita Dan Anyaman Sebagai Hiasan Pada Busana
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 15
, No 1
(2023)
Ribbon embroidery is an embroidery art that uses ribbons as the embroidery material, the development of ribbon embroidery to be applied to the clohting is still something that is rare because usually ribbon embroidery is only used in the manufacture of household linen or just as decoration. Likewise with webbing which is usually found on objects made of bamboo, because woven is rarely used in decoration on clothing. Destination making this report to find out the process of making decorated cloth...
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PEMANFAATAN KULIT BUAH NAGA DAN DAUN BAYAM SEBAGAI PEWARNA DALAM PEMBUATAN BATIK MOTIF VIRUS COVID-19
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 13
, No 1
(2021)
The times have demanded new innovations, including in the fields of culture and art. In accordance with this research, the process of making batik with motif inspiration from the form of the Covid-19 virus with natural dyes from dragon fruit skin and spinach is expected to be a new innovation in the art of batik. This study aims to determine how the process of making the covid-19 virus motif batik with natural dyes that have been determined. The method used in this research is the R&D method...
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