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Analisis Penerapan Produk Digital, Brand Awareness, dan Kualitas Layanan terhadap Persepsi Kinerja Cabang Bank X di Semarang
Metta, Wimala Marsela
; Susilo, Bambang Widjanarko
; Sulartopo, Sulartopo
; Febryantahanuji, Febryantahanuji
; Kholifah, Siti
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 2
(2025)
This study aims to analyse the influence of digital products, brand awareness, and service quality on perceived branch performance in a financial institution in Indonesia. The research is motivated by the accelerating digital transformation in the country’s banking industry, which requires conventional financial institutions to innovate to remain competitive amid the growth of fintech and digital banks. The main problem addressed is how these three variables simultaneously and partially affect p...
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Analisa Tren dalam Mengevaluasi Kinerja Rasio Keuangan Pt. Gudang Garam Tbk (GGRM) Selama Periode 2020-2023
Bambang Widjanarko Susilo
; Benny Cuaca
; Edy Susanto
; Ayu Miranti Kusumaningrum
; Galuh Aninditiyah
; Rezky Eko Prasetyo
; Zahra Dinul Khaq
; Vivi Kumalasari Subroto
; Febryantahanuji Febryantahanuji
; Sri Wahyuning
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 2
, No 3
(2025)
Based on the financial performance analysis of PT. Gudang Garam Tbk (GGRM) during the 2020–2023 period, the company faced significant challenges that impacted its financial condition. One of the main factors affecting the company's performance is the increase in tobacco excise duties, which has affected the cost structure and selling prices of its cigarette products. Additionally, the increasing regulatory pressure and changes in consumer behavior have posed unavoidable challenges. The decline i...
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Peran Strategi Pemasaran, Pelayanan dan Kualitas Produk Minyak Kayu Putih Cap Dragon terhadap Minat Beli Masyarakat di Kota Semarang
Yeremia Fransica Wisesa
; Bambang Widjanarko Susilo
; Aftuqa Sholikatur Rohmania
; Wesly Tumbur ML Tobing
; Galuh Aditya
Jurnal Strategi Bisnis Teknologi
Vol 1
, No 2
(2024)
This study aims to analyze the influence of the role of promotional strategies, services, and quality of cap eucalyptus oil products on people's buying interest in the city of Semarang. The sample in this study was 100 respondents using Purposive Sampling samples and the data analysis used in this study was a multiple linear regression technique. Empirical results show that Promotion Strategy has a positive effect on product buying interest, Service has a positive effect on product buying intere...
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