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Analisa Tren dalam Mengevaluasi Kinerja Rasio Keuangan Pt. Gudang Garam Tbk (GGRM) Selama Periode 2020-2023
Bambang Widjanarko Susilo
; Benny Cuaca
; Edy Susanto
; Ayu Miranti Kusumaningrum
; Galuh Aninditiyah
; Rezky Eko Prasetyo
; Zahra Dinul Khaq
; Vivi Kumalasari Subroto
; Febryantahanuji Febryantahanuji
; Sri Wahyuning
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 2
, No 3
(2025)
Based on the financial performance analysis of PT. Gudang Garam Tbk (GGRM) during the 2020–2023 period, the company faced significant challenges that impacted its financial condition. One of the main factors affecting the company's performance is the increase in tobacco excise duties, which has affected the cost structure and selling prices of its cigarette products. Additionally, the increasing regulatory pressure and changes in consumer behavior have posed unavoidable challenges. The decline i...
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Pemberdayaan UMKM Pedagang Sate Ayam di Mall Taman Anggrek melalui Program Pembinaan Terstruktur
Benny Cuaca
; Bambang Widjanarko Susilo
; Edy Susanto
; Ayu Miranti Kusumaningrum
; Galuh Aninditiyah
; Rezky Eko Prasetyo
; Zahra Dinul Khaq
; Vivi Kumalasari Subroto
; Febryantahanuji Febryantahanuji
Jurnal Pengabdian dan Solidaritas Masyarakat
Vol 2
, No 3
(2025)
This community service activity aimed to provide guidance and capacity building for micro, small, and medium enterprises (MSMEs), specifically chicken satay vendors operating in the parking area of Taman Anggrek Mall, Jakarta. These culinary MSMEs have strong potential due to their strategic location, which attracts high foot traffic. However, many of these business owners still face challenges in managing and developing their businesses, particularly in terms of managerial skills, financial rec...
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Transparansi Keuangan UMKM melalui Otomatisasi Akuntansi Digital Berbasis Cloud
Ayu Miranti Kusumaningrum
; Galuh Aninditiyah
; N. A. Miftahul Huda
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
In the digital economy era, financial transparency has become a critical aspect for the sustainability and credibility of Micro, Small, and Medium Enterprises (MSMEs). Despite their substantial contribution to employment and economic growth, many MSMEs in Indonesia still rely on manual accounting systems, which limit the accuracy and traceability of financial reporting. This study aims to empirically examine the effect of cloud-based accounting automation on financial transparency among Indonesi...
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7 Sitasi
Personalisasi Produk E-Commerce dengan Kecerdasan Buatan untuk Meningkatkan Loyalitas Pelanggan
Galuh Aninditiyah
; Galuh Aninditiyah
; Ayu Miranti Kusumaningrum
JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
In the era of data-driven digital commerce, Artificial Intelligence (AI)-based product personalization has become a key strategy to enhance user experience and foster customer loyalty. However, in the Indonesian e-commerce landscape, there remains a lack of empirical understanding of how personalization systems influence long-term user engagement. This study investigates the impact of AI-driven product personalization on customer loyalty among Indonesian e-commerce users. Employing a mixed-metho...
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