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Peran Kapabilitas Pemasaran Digital dalam Meningkatkan Ketangkasan Proses Bisnis dan Kinerja Pemasaran
Wesly Tumbur ML Tobing
; Lukman Santoso
; Reni Veliyanti
Jurnal Riset dan Inovasi Manajemen
Vol 2
, No 2
(2024)
The purpose of this research is to examine the role of business process agility in creating a significant relationship between digital marketing capabilities and marketing performance in construction companies in Java. The research method was carried out quantitatively by collecting data by distributing questionnaires through electronic forms and printed formats which were delivered directly to respondents where the respondent was a director working for a contractor company on the island of Java...
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Peran Strategi Pemasaran, Pelayanan dan Kualitas Produk Minyak Kayu Putih Cap Dragon terhadap Minat Beli Masyarakat di Kota Semarang
Yeremia Fransica Wisesa
; Bambang Widjanarko Susilo
; Aftuqa Sholikatur Rohmania
; Wesly Tumbur ML Tobing
; Galuh Aditya
Jurnal Strategi Bisnis Teknologi
Vol 1
, No 2
(2024)
This study aims to analyze the influence of the role of promotional strategies, services, and quality of cap eucalyptus oil products on people's buying interest in the city of Semarang. The sample in this study was 100 respondents using Purposive Sampling samples and the data analysis used in this study was a multiple linear regression technique. Empirical results show that Promotion Strategy has a positive effect on product buying interest, Service has a positive effect on product buying intere...
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