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Strategi Pemasaran UMKM Berbasis Marketing Mix dan Analisis SWOT: Studi Kasus Es Teh Kampung Solo
Jurnal Manajemen dan Ekonomi Bisnis
Vol 6
, No 2
(2026)
The results of the study show that pricing strategy contributes dominantly to increasing sales, but the lack of digital promotion causes limited market reach. Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving national economic development and providing employment. However, in facing an increasingly competitive market, MSMEs need to implement efficient marketing strategies to ensure sustainability and sustainable growth. This community service activity aims to provide kn...
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Strategi Branding dan Digital Marketing Kripik Antari Olahan Tepung Singkong (Mocaf) untuk Mendorong Pertumbuhan Omzet dan Daya Saing UMKM Desa Kemasantani
Edwin Pondi Suwanto
; Kafi Udin
; Julia C
; Vela Prawesti
; Devia Ariana P
; Dicky Arganata W
; Ikhwanul Muslimin
; Dimas Erlanga
; Firdaus Firman F
; Gesang Ardi Ramadhan
; Robby Mukhammad K
; Muhammad Rizky Yoga P
; Ignatius Garvindo Firstelda P
; Merdinda Afifa Dewi Dian Try Damayanti1
; Fanny Athala Priherliansyah
; Heven Ramadani
; Satria Dava Hari Wijaya
; Roma dhoni Aulia Billah
; Putri Sari
; Alivia Halimatus Sha’diyah
; Cantika Lintang Maharani S P
; Rima Aulia Firdaus
; Aliffian Bagus P
; Meri Andani
Jurnal Hasil Kegiatan Bersama Masyarakat
Vol 4
, No 2
(2026)
Micro, Small, and Medium Enterprises (MSMEs) in Kemasantani Village have considerable potential in developing cassava-based products using MOCAF flour, particularly Antari chips. However, limited brand identity, unattractive packaging, and the underutilization of digital marketing have constrained product competitiveness and revenue growth. This community service program aimed to strengthen branding and optimize digital marketing strategies to support MSME revenue growth. A qualitative participa...
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Pengaruh Lingkungan Kerja dan Work Life Balance Terhadap Stres Kerja pada Hotel X
Jurnal Manajemen Riset Inovasi
Vol 4
, No 2
(2026)
This study aims to examine the simultaneous and partial effects of the work environment and work-life balance on employee work stress at Hotel X. The research design is causal quantitative, with multiple linear regression analysis using SPSS 26.0 for Windows. The sample was obtained through purposive sampling (non-probability) of 120 respondents. The research subjects were employees working in shifts. The analysis results show that, (1) both variables simultaneously have a negative and significa...
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Pelaksanaan Mediasi dalam Peradilan Perdata dan Kaitannya dengan Asas Cepat, Sederhana, dan Biaya Ringan
Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Vol 3
, No 2
(2026)
This study is grounded in the observation that the implementation of an efficient, simple, and low-cost judicial process in civil cases remains ineffective, particularly in relation to mediation as a dispute resolution mechanism. Although mediation has been incorporated into judicial proceedings with the aim of expediting case resolution, simplifying procedural stages, and reducing litigation costs for the parties, these objectives have not been fully realized in practice. This research seeks to...
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Efektivitas Sistem Digital dalam Meningkatkan Penjualan di Toko Entus Collection Pasar Rau
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 4
, No 1
(2026)
Community service at Toko Entus Collection aimed to improve operational efficiency and sales through the implementation of a digital system. Students actively participated in managing social media, online promotions, and digital stock monitoring. Observations showed that digital media can disseminate product information widely, enhance consumer interaction, and support sales growth. Challenges included limited digital knowledge of the store manager, limited time for promotions, and inconsistent...
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Implementasi IoT untuk Menunjang Pembelajaran pada Jurusan Teknik Jaringan Komputer dan Telekomunikasi Tingkat SMK
Hadi, Bagus Dharmawan
; Amri, Fauzan
; Westari, Dwianti
; Agung Adhi Nugraha
; Naufal Bayu Pamungkas
; Raditya Rahmat Dhani
Jurnal Pengabdian kepada Masyarakat
Vol 6
, No 1
(2026)
The rapid development of technology in the era of the Industrial Revolution 4.0 has driven the education sector to continuously adapt to the evolving demands of digital-based industries. One of the key technological innovations supporting this transformation is the Internet of Things (IoT), which enables data acquisition, real-time monitoring, and remote control of systems through internet networks. In response to these developments, a community service program was conducted to enhance the under...
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Pemberdayaan UMKM sebagai Solusi Produk Inovasi Pemanfaatan Limbah Kulit Pisang dan Arang Kayu sebagai Produk Semir Sepatu di Desa Seren
Nur Jihad Demokrasiyanto
; Fitri Nurul Fatimah
; Ahmad Fawwazun Rifqi
; Marfuah Marfuah
; Wildan Adib Furqon
; Arini Lutfi Solihah
; Rizki Adi Nugroho
; Airlangga Bagus Pratama Putra Subandi
; Fazira Andra Putri
; Panca Wisnu Wardani
; Muhammad Danial Fitroh
; Safira Azkiya Putri
; Rahma Dhara Zafira
; Alfin Muzakki Thoha
; Nukhbatun Nisa
; Hidayatus Sibyan
Jurnal Pengabdian kepada Masyarakat
Vol 6
, No 2
(2026)
Seren Village has abundant organic waste potential, particularly banana peel waste generated from banana-processing MSME activities and wood ash resulting from household firewood combustion. To date, this waste has not been optimally utilized and is often discarded, thereby posing potential environmental problems. This study aims to process banana peel waste and wood ash into an innovative, environmentally friendly shoe polish made from natural materials, while also enhancing the economic value...
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Digitalisasi UMKM dan Inovasi Pembelajaran Desa Baharen
Jurnal Pengabdian kepada Masyarakat
Vol 6
, No 2
(2026)
The rapid development of digital technology requires greater adaptive capacity in both the economic and educational sectors, including in rural areas. However, limited digital literacy and the continued use of conventional learning methods remain common challenges. This activity aims to enhance the competitiveness of micro, small, and medium enterprises (MSMEs) as well as the quality of primary education in Baharen Village, Sidamanik District, through the implementation of a Community Service Pr...
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Strategi Pemasaran Program Pasar Amal Baitulmaal Munzalan Indonesia Cabang Pontianak
Jurnal Manajemen Bisnis Era Digital
Vol 3
, No 1
(2026)
In this modern technological era, many organizations conduct fundraising activities through charity programs. One such organization is Baitulmaal Munzalan Indonesia, Pontianak Branch, which organizes a charity market program to collect funds or goods that can be used to help people obtain the items they need at affordable prices.This study aims to analyze the various marketing strategies used in the charity market program of Baitulmaal Munzalan Indonesia, Pontianak Branch. The research involved...
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Penerapan Deep Convolutional Autoencoder dengan Skip Connection Untuk Menghilangkan Derau pada Citra Digital
Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi
Vol 4
, No 1
(2026)
Digital images often experience noise disturbances that can reduce visual quality and interfere with the image analysis process. One common type of noise is salt and pepper noise, especially in grayscale images, which is characterized by the random appearance of black and white dots. This study applied the Deep Convolutional Autoencoder (DCAE) method with a skip connection mechanism to eliminate salt and pepper noise in grayscale images measuring 256×256 pixels. The dataset used consists of 300...
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