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Market Penetration Strategy for Traditional Beverage Products: A Case Study of Bugis-Makassar's Typical Sarabba
Ayu Putriana Dewi
; Agung Winarno
International Journal of Economics, Commerce, and Management
Vol 2
, No 3
(2025)
In the midst of increasingly fierce modern market competition, traditional beverage products such as sarabba from Makassar began to enter the competitive market. This study aims to analyze the market penetration strategy of Makassar's Sarabba traditional beverage product in an effort to expand its reach and increase competitiveness in local and national markets. Sarabba, as a traditional spice-based drink, has high cultural value and economic potential but faces challenges in terms of marketing...
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Market Penetration Strategy for Traditional Beverage Products: A Case Study of Bugis-Makassar's Typical Sarabba
Ayu Putriana Dewi
; Agung Winarno
International Journal of Economics, Commerce, and Management
Vol 2
, No 3
(2025)
In the midst of increasingly fierce modern market competition, traditional beverage products such as sarabba from Makassar began to enter the competitive market. This study aims to analyze the market penetration strategy of Makassar's Sarabba traditional beverage product in an effort to expand its reach and increase competitiveness in local and national markets. Sarabba, as a traditional spice-based drink, has high cultural value and economic potential but faces challenges in terms of marketing...
Sumber Asli
Google Scholar
DOI
Analisis Inovasi Layanan E-Commerce pada Produk Kuliner Tradisional : Studi Kasus Penerapan Strategi Digitalisasi pada Usaha Soto Banjar Sawojajar-Kota Malang
Ayu Putriana Dewi
; Agus Hermawan
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 2
(2025)
The development of digital technology encourages traditional culinary business actors to adapt to e-commerce services in order to expand market reach and improve service efficiency. This study aims to analyze the digital innovation implemented by the Soto Banjar business in Sawojajar, Malang City, in facing challenges and opportunities in the digital era. Using a descriptive qualitative approach with a case study method, data was collected through interviews, observations, and documentation. The...
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