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Pengaruh Citra Merek, Desain Produk, dan Harga Terhadap Keputusan Pembelian Produk Bata di Kota Bima
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
The intense competition in the footwear industry requires companies to adopt effective marketing strategies to influence consumer purchasing decisions. This study aims to analyze the effect of brand image, product design, and price on consumer purchasing decisions for Bata products in Bima City. A quantitative approach was applied, with a sample of 96 respondents selected using accidental sampling. Data were collected through questionnaires and analyzed using validity tests, reliability tests, m...
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Pengaruh Penggunaan Member Card Terhadap Kepuasan Pelanggan di Bolly Departement Store Kota Bima
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze the effect of member card usage on customer satisfaction at Bolly Department Store in Bima City. The research applied a quantitative approach with a survey method, where data were collected through questionnaires from 96 respondents selected using purposive sampling, specifically customers who owned a member card. The research instrument was tested using validity and reliability tests to ensure accuracy and consistency. Data were analyzed using simple linear regression...
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Pengaruh Celebrity Endorse dan Brand Image Terhadap Minat Beli Konsumen Kaloka Café
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze the influence of celebrity endorsement and brand image on consumer purchase intention at Kaloka Café in Bima Regency, Indonesia. The research employed a quantitative approach with an associative design. A total of 96 respondents were selected using accidental sampling. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, and F-test with SPSS. The findings reveal tha...
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Program Intensif Empat Sesi: Pelatihan Universitas Kolaboratif Dalam Bidang Penerjemahan Dan Penjurubahaasaan
Hikmaharyanti, Putu Desi Anggerina
; Sri Rwa Jayantini, I Gusti Agung
; Verayanti Utami, Ni Made
; Deni Ariyaningsih, Ni Nyoman
; Oktarina Wisudayanti, Kadek Heni
; Adi Putra, Nyoman Canestra
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
Artikel ini menyajikan rancangan, pelaksanaan, dan hasil dari program intensif empat sesi yang bertujuan untuk meningkatkan keterampilan penerjemahan dan penjurubahasaan di kalangan mahasiswa. Program ini merupakan proyek kolaboratif pengabdian masyarakat antara dua universitas yang dirancang untuk menjembatani kesenjangan antara pembelajaran teoretis dan penerapan di dunia nyata. Setiap sesi mengintegrasikan pembelajaran berbasis praktik langsung, dan kolaborasi antarmahasiswa, dengan fokus pad...
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Analisis Penyelesaian Kasus Wanprestasi dalam Perjanjian Jual Beli Kios
Dian Anggi Rahayu
; Elisabet Nauli Pane
; Farchanza Haykanna Pireno
; Samirah Novel
; Widya Tri Lestari
; Dwi Aryanti Ramadhani
Jurnal Relasi Publik
Vol 3
, No 3
(2025)
An agreement is when a person commits to another person to do something or when both parties commit to carry out something. However, in practice, there are often cases of default, where there are parties who do not fulfill their obligations in accordance with the contents of the agreement, as happened in the case of a kiosk sale and purchase agreement in Kupang District Court Decision Number 132.18/PDT.G/2016/PN.KPG. This article aims to analyze the occurrence of default in the kiosk sale and pu...
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Hubungan Pijat Bayi dengan Frekuensi Menyusu pada Bayi Usia 1-6 Bulan di Puskesmas Lambai Kabupaten Kolaka Utara
Jurnal Ilmu Keperawatan dan Kebidanan
Vol 3
, No 3
(2025)
Baby massage is a form of multisensory stimulation that involves touch, movement, as well as auditory and visual stimuli, which is known to provide various physiological and psychological benefits for babies, including increased breastfeeding frequency. This study aims to determine the relationship between infant massage and the frequency of breastfeeding in babies aged 1–6 months in the working area of the Lambai Health Center, North Kolaka Regency. The type of research used is an analytical su...
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Implementasi Sistem Pengendalian Internal dalam Tata Kelola Keuangan Minimarket : Kajian Praktis Berbasis Program Pengabdian Masyarakat
Siska Yulia Defitri
; Dillfa Lailatul Rahmi Dani
; Alifa Deisma Rizika
; Iis Daryanti
; Sarah Sarah
; Witra Maison
; Nidia Anggreni Das
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 3
, No 4
(2025)
This community service initiative aims to educate and assist in the implementation of an Internal Control System ICS at Minimarket Malika as a strategic effort to safeguard assets and enhance operational effectiveness and efficiency. The ICS applied includes a systematic recording process for inventory, purchase prices, and selling prices. These records are intended to ensure that all transactions are properly documented and accountable.Internal evaluations are conducted regularly through annual...
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Pengaruh Struktur Aset, Pertumbuhan Penjualan, dan Ukuran Perusahaan terhadap Struktur Modal pada PT Martina Berto, Tbk
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 5
(2025)
This study aims to determine the effect of asset structure, sales growth, and firm size on capital structure at PT Martina Berto Tbk during the period 2014–2023. The data used in this research is secondary data, namely the financial statements of PT Martina Berto Tbk over the past ten years, obtained from the company's official website (www.martinaberto.co.id), in the form of balance sheets and income statements. The analytical methods used include classical assumption tests, multiple linear reg...
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Exploring TikTok Live Shopping : How Uses and Gratifications Theory, Network Size, and Digital Celebrities Drive Continuous Purchase Intentions
International Journal of Management
Vol 2
, No 3
(2025)
This study aims to analyze the influence of Uses and Gratifications Theory (U&G Theory) dimensions—including hedonic gratification (perceived enjoyment), utilitarian gratification (perceived utility and self-presentation), and social gratification (social presence) as well as perceived network size on continuous purchase intention. In addition, the study explores the mediating role of perceptions of digital celebrities in the context of live streaming shopping for modest fashion products on...
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Keseimbangan Mikrobiota Usus dengan Resistensi Insulin pada Pasien Obesitas: Literatur Review Tahun 2016–2024
Jurnal Riset Rumpun Ilmu Kedokteran
Vol 4
, No 1
(2025)
Obesity is a growing global health issue affecting both developed and developing countries. Despite various preventive efforts, the prevalence of obesity continues to rise. One of the emerging approaches in managing obesity and its complications is by modulating gut microbiota balance. Gut microbiota plays a significant role in energy metabolism, inflammation regulation, and insulin sensitivity. An imbalance in gut microbiota, known as dysbiosis, is frequently observed in obese individuals and h...
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