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Menampilkan 1–2 dari 2 artikel
Porter’s Five Forces and Competitive Advantage : A Study on Banana Chips MSMEs in Bandar Lampung
Annisa Salsabila
; Ribhan Ribhan
International Journal of Management and Strategic Business Leadership
Vol 2
, No 1
(2025)
Porter’s Five Forces, which include Supplier Bargaining Power, Threat of New Entrants, Intensity of Competitive Rivalry, and Buyer Bargaining Power, are crucial factors that companies must consider, as they can have a significant and negative impact on business operations. This approach enables companies to understand and map their strategic position within the industry. By analyzing these forces, MSMEs can identify external factors that either hinder or support their competitiveness. This study...
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Exploring the Influence of Marketing Content and Customer Engagement on Culinary Purchase Intentions : Evidence from @sigerfoodies' Followers in Bandar Lampung
International Journal of Economic, Social and Development Sciences
Vol 1
, No 4
(2024)
In today's increasingly competitive digital business environment, entrepreneurs must develop smarter and more effective marketing strategies to promote their products. Food vloggers play a pivotal role by influencing their followers through social media content, particularly culinary reviews and personal experiences with food products, which encourage followers to purchase the recommended items. This study investigates the impact of marketing content and customer engagement on the purchase inten...
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