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Analisis Canvas Strategi Mengenai Produk dan Srategi Pemasaran Produk Pada BMT Dana Mentari
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
This study intends to investigate the business model and product marketing strategy of BMT Dana Mentari Muhammadiyah Purwokerto using the Business Model Canvas (BMC) approach. The background of this research is rooted in the need for Islamic microfinance institutions to adapt amidst increasing competition, particularly in product development and marketing. The research uses a descriptive qualitative approach, with data collected through in-depth interviews with BMT management. The findings sugge...
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Optimalisasi Pengendalian Persediaan Bahan Baku Dalam Peningkatan Efisiensi Operasional Pada UMKM Kebab dan Burger Foursist di Kota Tarakan
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting regional economic development. However, inefficient inventory management remains a significant challenge in operational effectiveness. This study aims to analyze raw material inventory control at Kebab & Burger Foursist MSME in Tarakan City using the Economic Order Quantity (EOQ) and Reorder Point (ROP) methods. A descriptive quantitative approach was employed, utilizing annual sales data, ordering costs, and storag...
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PENGARUH GREEN PRODUCT, GREEN PRICE DAN GREEN PLACE TERHADAP KEPUTUSAN PEMBELIAN
DHARMA EKONOMI
Vol 32
, No 1
(2025)
The purpose of this study is to analyze the influence of green product, green price, and green place on the purchasing decision of Fore Coffee at Taman Galaxy Bekasi, both partially and simultaneously. The data collection method used in this study involves primary data and the use of questionnaires. The population in this study consists of respondents aged at least 17 years who have purchased Fore Coffee at Taman Galaxy. The sample in this study includes 100 respondents. The sampling method used...
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Implementasi Pengelolaan Dana Program BEASISWA TANGERANG CERDAS Tahun 2023 Untuk Meningkatkan Pemerataan Akses dan Mutu Pendidikan di Kota Tangerang
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
This research entitled “Implementation of the Tangerang Smart Scholarship Program Fund Management Year 2023”. The objectives are the effectiveness of fund management and the impact of the of the scholarship program on access and quality of education for students from underprivileged families underprivileged families. The method used is a qualitative approach with data collection through interviews, observation, and literature study. Participants.Participants included the Education Office, Social...
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Penguatan Digital Marketing Didukung Web Profile Umkm Kroket Keraton Bu Christina Woro Suryati Colomadu
Retnoningrum
; Resihono , Legowo Dwi
; Sarjana Rini, Luluk Takari
; Hutami , Sri
; Sri Rahayu, Bakti
; Mustaqomah, Erniyawati
; Harjono
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
This community service program focuses on enhancing digital marketing capabilities for the Kroket Keraton MSMEs in Tohudan Village, Colomadu, Central Java. Kroket Keraton MSMEs, which have traditionally relied on conventional sales, have faced challenges in reaching a wider market and increasing sales. Through this program, intensive training and mentoring on digital marketing strategies were provided, including the use of social media, creating engaging content, search engine optimisatio...
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Evaluasi Kebijakan Pelayanan BPJSKesehatan di Ruang VIP Edelweiss Rumah Sakit Umum Daerah (RSUD) dr. M. M. Dunda Limboto Kabupaten Gorontalo
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
This study aims to determine and evaluate the BPJS Health Service Policy in the VIP Room of Edelweiss, Dr. M. M. Dunda Limboto Regional General Hospital, Gorontalo Regency. The research method used is qualitative descriptive. The results of the study indicate that several indicators of the effectiveness of the BPJS Health service policy in the VIP Room of Edelweiss, Dr. M. M. Dunda Limboto Regional General Hospital have not been running optimally. In terms of effectiveness, the administrative pr...
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Optimalisasi Pelayanan Publik Bidang Transportasi di Dinas Perhubungan Kabupaten Gorontalo
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
This study aims to examine and describe the extent to which the optimization of public services in the transportation sector is implemented by the Gorontalo Regency Transportation Agency. The approach used is qualitative research with descriptive methods, in order to deeply understand the practices of transportation policies at the regional level. Data collection techniques were carried out through in-depth interviews, participatory observation, and documentation of the activities and policies i...
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Aksesibilitas Pelayanan Sistem Informasi Manajemen pada Dinas Perpustakaan dan Kearsipan Kabupaten Gorontalo
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
This study aims to describe the Accessibility of Management Information System Services at the Library and Archives Service of Gorontalo Regency. The research method uses a qualitative approach. The results of the study indicate that the Accessibility of Management Information System Services at the Library and Archives Service of Gorontalo Regency has not been running well, where of the three indicators measured there are two indicators that are not fully optimal, namely data access time and da...
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Analisis Competitive Profile Matrix (CPM) Pada KSPPS BMT Dana Mentari: Strategi Peningkatan Daya Saing dalam Ekonomi Syariah
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
KSPPS BMT Dana Mentari Purwokerto faces tight competition with other cooperatives such as PNM Mekar Sudagaran Sidareja in supporting MSMEs through sharia financing. This study analyzes the competitive position of BMT Dana Mentari using the Competitive Profile Matrix (CPM) and formulates a sharia-based business strategy. A descriptive qualitative approach is applied with data from interviews (May 2025), observations, and documents (OJK, 2025). The CPM results show that BMT Dana Mentari has a scor...
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Analisis Strategi Diversifikasi Porduk di Pegadaian Purwokerto Mengunakan Metode General Electric
Alfarisi, Akmal Aziz
; Shafrani, Yoiz Shofwa
; Putri, Dewi Ayu Maharani
; Dewi, Nurul Fazriyanti Aulia
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This study aims to analyze the product diversification strategy implemented by Pegadaian Purwokerto Branch and its impact on the company's financial stability. A qualitative descriptive approach was applied using a case study method through structured interviews, direct observations, and internal document analysis. The research also integrates the General Electric (GE) Matrix to map the business strength and market attractiveness of each diversified product. The findings reveal that Pegadaian’s...
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