This research aims to analyze buyer behavior towards skincare products, with a focus on factors that influence purchasing decisions, product preferences, the influence of social media, and promotional strategies. This study uses a quantitative approach with survey methods to collect data from respondents regarding habits, preferences and external influences in purchasing skin care products. Data analysis techniques are carried out descriptively to identify trends and patterns of consumer behavior. The research results show that product quality is the main factor in decisions (91.3%), followed by needs and price. TikTok emerged as the top platform for seeking information (77.9%), while influencer reviews had a significant influence with 91.3% of respondents considering them before purchasing a product. The majority of consumers prefer local products (60.6%) compared to imports. Additionally, promotional strategies such as discounts and cashback proved effective in attracting attention, with 93.3% of respondents expressing interest in the offer. This research concludes that skincare buyer behavior is influenced by a combination of rational and emotional factors, which are strengthened by the influence of social media and promotions. These findings provide insight for producers in designing marketing strategies that are more effective and in line with consumer needs.

GS (Gelora Sinar) brand batteries are one of the superior products in the vehicle battery industry in Indonesia. Known for its high quality and durability, GS batteries have become the main choice for motor vehicle users. This product is designed with the latest technology that supports optimal performance and energy efficiency. In addition, GS is committed to sustainable practices by implementing a used battery recycling program, which aims to reduce the environmental impact of hazardous waste. In facing intense competition in the market, GS is also active in conducting outreach and education to consumers regarding the importance of battery maintenance and waste management. With a strong reputation and continuous innovation, GS batteries continue to adapt to market needs, making it one of the leading brands in the battery industry in Indonesia.

This study aims to analyze students' preferences for Ayam Geprek Bensu as an economical and practical food option. Data were collected through questionnaires covering various aspects such as consumption frequency, factors influencing choices, and perceptions of taste, price, cleanliness, location, and nutritional value. The results show that most students choose Ayam Geprek Bensu due to its delicious taste (41.2%), easy accessibility (21.6%), and affordable price (18.6%). A total of 57.7% of respondents stated that they would still choose Ayam Geprek Bensu even if other economical food alternatives were available. Factors such as taste, cleanliness, and menu variety were identified as the main priorities in purchasing decisions. However, while the product is considered affordable and filling, respondents expressed mixed views regarding its nutritional value. This study concludes that Ayam Geprek Bensu is a popular choice among students, although there is room for improvement, particularly in menu diversification and enhancing health-related aspects.

This study aims to analyze consumer behavior in purchasing decision-making, focusing on the factors influencing the process. The factors examined include perception, attitude, and social influence. A quantitative approach was employed, using a survey method involving 100 respondents. Data were analyzed using linear regression analysis to measure the impact of each variable on purchasing decisions. The results indicate that social influence significantly affect purchasing decisions, while perception and lifestyle have a moderate impact. The implications of this study highlight the importance for companies to understand consumer needs that align with consumer preferences and values. This research is expected to serve as a reference for business managers in designing effective and data-driven marketing strategies.

This study aims to analyze students' preferences toward the appeal of Megacoan from a societal perspective. A descriptive approach using a survey method was employed to collect data from university students across various institutions. The findings reveal that factors such as product innovation, marketing strategies, service quality, and brand image play a significant role in shaping students' preferences for Megacoan. Moreover, the influence of societal opinion is a crucial element that enhances the appeal of Megacoan among students. This study provides valuable insights for business practitioners to understand the preferences of the younger generation and to design more effective and relevant marketing strategies.

This research aims to analyze traders' buying interest in Mahkota Tomato Sauce by focusing on the factors that influence purchasing decisions. The method used was a quantitative survey with a questionnaire distributed to 100 traders in the Jakarta area. The results showed that 78.7% of traders were very likely to recommend Crown Tomato Sauce to other traders, while another 21.3% were very unlikely to do so. Additionally, 74.1% of merchants are very willing to pay more for Crown Tomato Sauce if the quality is improved, while another 25.9% are very unwilling. Factors that influence traders' buying interest include product quality, price, packaging and availability. Consumers tend to prefer products with good quality and appropriate prices. Apart from that, attractive packaging and consistent product availability are also important considerations in purchasing decisions. Based on these findings, it is recommended that Mahkota Tomato Sauce manufacturers focus on improving product quality, adjusting competitive prices, attractive packaging designs, and ensuring consistent product availability on the market to increase traders' buying interest.

This study aims to evaluate performance at PT Nikomas Gemilang, one of the largest footwear manufacturers in Indonesia, using Critical Incident Technique (CIT). This method is used to identify critical incidents that have a significant impact on the success or failure of the company's operations. Data was obtained through in-depth interviews, direct observation, and document analysis such as performance and work incident reports.The results showed that the most frequent critical incidents included production errors (40%), logistics delays (27%), and work accidents (20%). The main causes include a lack of technical training, weak coordination between departments, and minimal attention to safety standards. These incidents negatively impacted the company's productivity, product quality, and operational efficiency.Through the implementation of CIT, PT Nikomas Gemilang was able to identify the root causes of the problem and develop strategic measures, such as employee training programs, strengthening coordination with ERP technology, and improving work safety standards. With this data-driven evaluation, the company is expected to reduce the risk of similar incidents in the future, improve operational efficiency, and maintain competitiveness in the global market.

Purpose: The main objective of this research is to develop a fall detection system and improve rapid emergency response or early warning systems for falls in the elderly.
Methods: In this research, the waterfall method was used for image analysis to detect falls with high accuracy. We also used Raspberry Pi 3, and OpenCV3 to set up a server to receive fall detection alerts and forward them to email.
Results: This system integrated a camera mounted on a Raspberry Pi 3 to continuously monitor the area captured by the camera. In the fall detection system, the results of testing with data showed that the system accuracy was 72.22%, sensitivity 72.72%, and error 27.77%.
Novelty: The approach this research adopted can be used in a variety of settings, including home healthcare, elderly care facilities, or places that require safety monitoring. With this system, we hope to improve rapid response in emergency situations, thereby protecting and improving the quality of life for people in need.

This study aims to analyze consumer behavior regarding the use of Sunsilk shampoo, including usage experience, duration, reasons for product choice, and customer satisfaction levels. A survey was conducted involving 93 respondents, addressing their experiences and preferences for Sunsilk shampoo. Results revealed that the majority of respondents have used Sunsilk, with product quality and affordable pricing being the primary reasons for their choice. The study also highlights areas for improvement to enhance customer loyalty and satisfaction, offering valuable insights for market strategies.

The application of the Behaviorally Anchored Rating Scale (BARS) method in employee performance assessment has been shown to increase the objectivity and accuracy of evaluations in various organizations. The BARS method assesses performance based on specific behaviors related to a particular task, thereby reducing subjectivity in assessment. Recent research by Hia et al. (2024) shows that the integration of the BARS method with a web-based system can facilitate the process of assessing and reporting employee performance. In this study, the BARS method was applied to identify factors that affect employee performance, while the web-based system helped to summarize assessment data efficiently. In addition, research by Rouza and Yanto (2020) at Pasir Pengaraian University developed a web-based Employee Performance Assessment Information System (SIPENTAJA) using the BARS method. This system makes it easier for leaders to assess and report employee performance quickly and accurately. Thus, the application of the BARS method integrated with a web-based system at di PT XYZ, Indonesia, is expected to increase the objectivity of employee performance assessments,facilitate the evaluation process, and support better decision making in human resource management.