This study aims to determine and analyze the effect of market orientation and innovation on business performance with competitive advantage as an intervening variable (a case study of salted egg UMKM in Brebes district). This study used a quantitative research type with the research sample calculated using total sampling technique and obtained a total sample of 50 respondents. Data collection techniques using a questionnaire. Data analysis used linear regression analysis. Market orientation partially has a positive and significant effect on business performance in salted egg SMEs in Brebes Regency. The research results show that Innovation partially has no effect on business performance in salted egg SMEs in Brebes Regency. Market orientation partially has a positive and not significant effect on competitive advantage in salted egg SMEs in Brebes Regency. Innovation partially has a positive and significant effect on competitive advantage in salted egg SMEs in Brebes Regency. Competitive advantage partially has a positive and significant effect on business performance in salted egg SMEs in Brebes Regency. Market orientation using the Sobel model 1 test has a greater effect on business performance through competitive advantage in salted egg SMEs in Brebes Regency. Innovation in the Sobel model 2 test does not have a greater effect on business performance through competitive advantage in salted egg SMEs in Brebes Regency.

With the choice of tourists increasing and giving each other the concept of trust, with almost similar values, this makes tourists more curious and confused. The influence of quality, quality, price and persuasive persuasion will influence tourists continuously in weighing which one is the best, which is more in his heart. However, on the other hand, this condition actually shows the weakness of the Tourism Office that tourists are a determining factor for the future of one of the tourist attractions, with the confidence of tourists supporting the economy of the people in tourist sites, especially under the Semarang Regency Tourism Office.
Currently the Semarang Regency Tourism Office uses posters and advertises through yellowpages as a medium for delivering information, from the promotional methods carried out there are still obstacles, including the use of posters and through yellowpages advertising, which is very limited in terms of size and information to be conveyed. Therefore, it requires a promotional media that is able to provide complete information about tourism profiles to potential tourists

Taman Makam Abu Ambarawa is a cemetery managed by the Gotong Royong Social Foundation, has been using infographics in promotional media in the form of brochures, catalogs and business cards since 2017. This study was conducted to determine the effectiveness of using infographics in promotional media.
The EPIC model is used as a method to determine the effectiveness of infographics in the promotional media that have been used, using the indicators of Empathy, Persuasion, Impact and Communication. Respondents in this study were people who had used the services of Taman Makam Abu Ambarawa.
The results of this study indicate that the use of infographics in promotional media is very effective, with an EPIC index score of 3.38 indicating that the decision scale is very effective. While the tabulation of the EPIC and EPIC Rate dimensions indicated that the four dimensions of the EPIC model (empathy, persuasion, impact and communication) had a value greater than the minimum value of Very Effective of 3.25.
This research can be used by stakeholder are related to cooperatives and UMKM, regarding the perspective of the use of infographics in promotional media that has proven to be effective, through the use of infographics to display products or services in promotional media for the cooperative development and UMKM.

Along with the development of technology, computerized systems are needed in the business world. The computer has a function as a data processing tool that will assist in completing work quickly and precisely. MA Nurul Ulum as an educational institution, especially in the implementation of payment administration activities, still uses a manual or conventional system, so there are still many shortcomings and obstacles that result in a job not being able to run properly. Therefore we need a new system, namely a computer-based payment administration system in order to be able to manage and process payment data quickly, because with computer technology both students and other parties who want to know information related to tuition payments can get it quickly.
The purpose of this study is to improve the quality of service to students or parents in making tuition payments. The advantage of the system that will be made is that it provides an administrative information system for paying school fees so that it can make it easier to perform data processing and data retrieval. With an administrative information system that has been integrated in a database, it will facilitate the process of financial calculations and the existence of a Client Server-based school administrative information system will connect between sections, namely the administrative section, school treasurer, principal and head of the foundation making it easier to access financial information. school any time

Within the body of the National Police, the Polsekta / Polsek have an important role in protecting, nurturing, serving and enforcing the law in the Tegowanu Police area community. Therefore, the Tegowanu Police are required to be able to serve the community where one of the main tasks of the Republic of Indonesia Police is as a public servant. As one of the law enforcement officers, the National
The old work agenda system still uses manual methods and takes a lot of time and with this system will slow down the performance of Polsek members. Documentation of activities carried out by the Tegowanu Police Officer cannot be seen by the police chief and members, because photo documentation is only stored on the officer's computer. Another problem is that there is no data storage for community activity data and activity schedules, because there is no storage in the database so that data processing has not been well integrated.
By designing a Performance-based Activity information system using the Object Oriented Method at the Tegowanu Police, Resort Grobogan is expected to help data processing so that it is more well integrated and the reporting process and data retrieval are faster if data is needed at any time and create an integrated system with the database. The information that will be built can speed up the process of processing and sending information and activities of the Tegowanu Police to the head of the Sector Police.