Entrepreneurship in the context of a tourist village involves various types of businesses related to the development of local tourism and the utilization of natural and cultural resources owned by the local community. The scope of entrepreneurship in a tourist village can include tourism-related businesses, agriculture-related businesses, handicraft-related businesses, culinary businesses, and transportation-related businesses. The purpose of this article is to find out the forms, challenges, opportunities, entrepreneurial potential, contributions and benefits for tourism villages. The method used in this article is to use a qualitative approach by conducting interviews, observation, documentation and literature study as well as content analysis. The results show that to develop a sustainable local economy, local communities need to consider the potential of natural and cultural resources and develop responsible and sustainable tourism management strategies to reduce negative impacts on the environment and society. However, there are several challenges that entrepreneurship in a tourist village may face, including limited market access, limited capital and resources, lack of business skills and knowledge, intense competition, and negative environmental and social impacts. To overcome these challenges, entrepreneurs in a tourist village need to develop business skills, expand their networks, and implement responsible and sustainable tourism management strategies with the support of the government and non-governmental organizations. By overcoming these challenges, entrepreneurship in a tourist village can play a crucial role in the development of sustainable local economies and strengthen the tourism industry in the area.
