The increasingly competitive competition in international market is a challenge for Indonesia. In the development and economic growth, Small and Medium Industries (SMEs) play an important role. This study was conducted to find the most relevant marketing strategy so that sales at CV. Delta Raya, Sidoarjo, can increase. Based on the results of observations, CV. Delta Rata is in quadrant 1, which indicates a favorable situation. For CV. Delta Rata, because it has the strength that can be utilized as an opportunity to increase sales results. With this study, it is expected that business actors will improve the quality and quantity of optimal services, expand the market, and maximize the development of information technology.
 

Coffee wood products, natural pet chews, have emerged as one of the unique export commodities developed by Micro, Small and Medium Enterprises (MSMEs) PT Eco Choo in Indonesia. This article presents a case study on export dynamics in the coffee wood MSME sector, secondary data analysis comes from online news, company website, books and articles. The analysis includes the profile of MSMEs, product characteristics, global market penetration strategies, determinants of success and challenges faced. The findings show that the high global demand for eco-friendly pet products is a major driver. Success relies heavily on the ability to consistently maintain quality, product and service safety, manage raw material supply chains, utilize digital marketing, and comply with destination market regulations.. This case study of the coffee wood sector underlines the potential of a creative economy based on local natural resources, while highlighting the importance of quality standards and global market understanding for MSMEs looking to upgrade.

This research aims to identify the influence of Customer Experience, Brand Ambassador and Store Atmosphere on Consumer Decisions among Chill Coffee Gubuklakah consumers. The sample used in this research used the Malhotra formula which had a sample size of 75 respondents who could represent consumers of Chill Coffee. The results of this research show that the influence of Customer Experience, Brand Ambassador and Store Atmosphere simultaneously has a positive and significant effect on consumer decisions. There is a partial influence between the Customer Experience variable on consumer decisions for Chill Coffee Gubuklakah consumers. However, the Brand Ambassador and Store Atmosphere variables do not partially influence the consumer decision variables of Chill Coffee Gubuklakah consumers.

Previous literature review studies have explored the current status of digital marketing implementation in Indonesia by the SME, a literature review that focuses explicitly on digital marketing implementation is scarce. The objective of this scoping review was to map the existing digital marketing knowledge to meet digital marketing practices. The scoping review followed the protocol outlined by Arksey and O'Malley (Arksey & O’Malley, 2005) that has five main stages: (1) identifying research questions; (2) identifying relevant studies; (3) study selection; (4) data charting, and (5) collating, summarizing and reporting the results. The reviewed studies were selected from two electronic databases: Scopus and Google Scholar within six years time span (2017-2023). The results of the scoping review indicated that the majority of the SME already knowing about digital marketing. However, as has been claimed by Aries Kurniawan and Asharudin (Kurniawan & Asharudin, 2018), SME have some obstacles that must be handle so they can survive and grow. Emphasis should be given to how to understanding digital marketing strategic and how to upgrade SME's knowledge about digital marketing. According to Katoyusyi Kano (Kano et al., 2022), digital marketing strategies from the consumer perspective should be given more attention in order to make digital marketing more effective in attracting attention and winning consumer trust.

This study aims to investigate the effect of digital marketing (X1) and product variety (X2) on purchasing decisions (Y) with brand image (Z) as a mediator in the context of Micro, Small and Medium Enterprises (MSMEs) in Malang City, namely Bakso President. The population of this study were Instagram and Tiktok followers and the sample of this study were 327 respondents. This research technique uses proportional random sampling. This research analysis uses SEM-PLS. The results of this study highlight the importance of a thoughtful digital marketing strategy and high-quality product variety in building a strong brand image. The findings also underline that a positive brand image has a positive impact on consumer purchasing decisions at Bakso President. The practical implication is that MSMEs can utilize brand image as a strategic asset to improve their competitiveness and business growth.

EMOS Marketplace as one of the business to business (B2B) e-commerce which is in great demand by customers, especially pharmacies, clinics and private hospitals. Along with the development of technology in the industrial era 5.0, where customers become decision makers and can determine for themselves which distributor to choose to buy the pharmaceutical products needed at this time. This research is a quantitative research using a descriptive research design and path analysis techniques. There are consisting of 200 pharmacists that become respondents by using Slovin formula approach. The results of this study indicate that variables E-Service Quality, E-Trust, E-Satisfaction and Repurchase Intention have a positive and significant. Based on the results of this study, suggestions that researchers can convey to EMOS Marketplace to continues improvement include increasing customer security standards, adding a product search feature based on manufacturers and WhatsApp notifications to find out order status. Hopefully EMOS Marketplace always create continuous innovation (continues improvement) in terms of service. So that customers will feel trusted and satisfied with EMOS Marketplace

The purpose of this study was to examine the effect of marketing innovation, product innovation, and cafe atmosphere on purchasing decisions in F&B MSMEs. The sampling technique used was purposive sampling. The research uses qualitative methods with a descriptive approach and quantitative methods in data processing for hypothesis testing. Hypothesis testing uses a structural regression approach with Smart-PLS 3.0 software using the t-test at a significance level of 5%. The choice of software is because this study uses path analysis with a sample size of 75 F&B MSMEs consumers in Malang City