This study aims to examine the influence of Organizational Culture and Work Environment on the Job Performance of Grab driver-partners, with Job Satisfaction as a mediating variable. A quantitative approach with a causal- explanatory research design was employed, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0 software. A total of 100 respondents were selected using simple random sampling. The findings indicate that Organizational Culture has no significant effect on Job Satisfaction but has a negative and significant effect on Job Performance. In contrast, Work Environment has a positive and significant impact on both Job Satisfaction and Job Performance. Furthermore, Job Performance significantly influences Job Satisfaction and serves as a mediating variable in the relationship between both Organizational Culture and Work Environment on Job Satisfaction. These results offer important implications for human resource management in the digital transportation sector, particularly in enhancing the performance and satisfaction of Grab drivers.

This study explains the impact of digital marketing growth and business ethics on the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) in Cikarang. MSMEs have competed intensively in this digital era, so it is important to use innovative digital marketing and uphold business ethics to gain customer trust. However, most MSMEs in Cikarang still find it difficult to implement effective digital marketing strategies and business ethics in their daily operations, resulting in low competitive advantage. In the real world, this study uses a quantitative approach by distributing questionnaires to 60 MSME actors in Cikarang. The results show that the development of digital marketing and business ethics simultaneously have a significant influence on the competitive advantage of MSMEs. Although the role of digital marketing is significant, business ethics has a greater influence in shaping the competitive advantage of MSMEs in Cikarang. This means that MSMEs in Cikarang not only need to develop digital marketing, but also must prioritize business ethics to achieve sustainable competitive advantage..

This study aims to examine the effect of a positive work environment on customer satisfaction through the implementation of Total Quality Management (TQM) in MSMEs in Cikarang. A positive work environment is measured through [light, sound, etc.]. Customer satisfaction is measured through [conformity to expectations, interest in returning, etc.]. The research method used is quantitative by distributing questionnaires. The results of the study are expected to contribute to the development of a more effective TQM strategy in improving company performance.

The rapid development of the internet greatly affects business changes. Many business activities have changed with the availability of the internet today. One of the significant changes in business activity is marketing or marketing. Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating and exchanging products and value with others. Marketing is also the process of designing and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. E-marketing describes company efforts to inform, communicate, promote and market products and services via the internet. Electronic marketing utilizes network technology to coordinate market share research, assist product development, develop strategies and tactics to attract customers, provide online distribution. This web-based marketing system with SMS Gateway facilities can assist companies in capturing new customers and providing optimal service to existing customers. This web-based marketing system with SMS Gateway facilities will later be integrated with a database that will store the required data. Packaging is an important marketing tool, not only as a wrapper but also as a differentiator between the company's products and similar products from competitors. Packaging (packaging) is a process related to the design and manufacture of a container (container) or wrapper (wrapper) for a product. Each product should have an attractive packaging design, containing information on the product name, company name, net weight, expiration date, composition, nutritional content, Indonesian National Standard or SNI, Hazard Analytical Critical Control Point (HACCP) and halal marking. 2. In making the packaging design there are aesthetic and identity factors, there should be the words and the Bananation logo, and use a combination of several colors, and add various images to make the packaging more colorful and catchy so that it is easier for everyone to remember. Security and distribution factors must also be a concern of the company without compromising aesthetic value by using corrugated paper type cardboard on the outside and food grade plastic material on the inside so that it is guaranteed durability in shipping and is also environmentally friendly