jepi - Jurnal Ekonomi dan Pembangunan Indonesia - Vol. 3 Issue. 1 (2024)

Pengaruh Enviroment Karyawan dan Kepuasaan Pelanggan terhadap Total Quality Management pada UMKM di Cikarang

Dede Farida, Ella Ramadhan, Fitri Sri Khairunnisa, Muhammad Ibnu Ubaidilah, Tiara Maharlica Puteri Amalia, Retno Purwani Setyaningrum,

Abstract

This study aims to examine the effect of a positive work environment on customer satisfaction through the implementation of Total Quality Management (TQM) in MSMEs in Cikarang. A positive work environment is measured through [light, sound, etc.]. Customer satisfaction is measured through [conformity to expectations, interest in returning, etc.]. The research method used is quantitative by distributing questionnaires. The results of the study are expected to contribute to the development of a more effective TQM strategy in improving company performance.