The purpose of this study was to identify and analyze the influence of distribution channels and price discounts on consumer buying interest in CV. Nauli Pandan Light Partners. The research hypothesis is that distribution channels and price discounts simultaneously have a positive effect on consumer buying interest in CV. Nauli Pandan Light Partners. The population is 59 and used as a sample. Data collection techniques using interviews, observation and questionnaires. Data were analyzed using descriptive statistics. The results of the study found that distribution channels and price discounts simultaneously had a positive effect on purchase intention, where Fcount (49.788) was greater than Ftable (3.15) or (49.788 > 3.15). Partially the distribution channel variables influence purchase intention, where the t-count value is 3.650 > ttable value 2.001 or significant (Sig-t) of 0.001 < ? (0.05). Partially the price discount variable has an effect on buying interest, where the t-count value is 3.794 > t-table value of 2.001 or significant (Sig-t) of 0.000 < ? (0.05) The calculation result of the coefficient of determination R Square is 0.627 means 62.7% channel distribution and price discounts can affect purchase intention, while the remaining 37.3% can be influenced by other factors not discussed in this study.

The Influence of Leadership and Work Ethics on Work Motivation in the Sibolga special chili cracker business. This study aims to determine how much influence Leadership and Work Ethics have on Work Motivation in the Sibolga special chili cracker business, the model used in this study is a quantitative descriptive method and the data collection technique uses a questionnaire, using 30 samples. And the method of analysis used is multiple linear regression analysis, and t test and f test, to find out the independent variables that affect the dependent variable, in managing this data using the SPSS for Windows version 20 tool. The results of this study indicate that leadership has a positive effect and Work motivation has a negative effect, but simultaneously all variables have a significant positive effect with a value of 0.002 on work motivation in the Sibolga special chili cracker business, which also means that the hypothesis proposed is accepted, while the results of the partial analysis of leadership have a significant influence on work ethics negative and insignificant effect on work motivation in the Sibolga special chili cracker business.