The selection The selection process for prospective crew members is a crucial stage for the company, especially at PT. Timas Suplindo. However, it is often difficult to determine prospective crew members who are competent in their fields. The selection process for prospective crew members is considered ineffective because decision making still has to consider many aspects. The purpose of this study is to create a website-based application and make it easier for the company, especially Human Resource Development (HRD), to obtain competent crew members who meet the specified criteria. This method was chosen because the assessment process is transparent because each stage of assessment and weighting can be tracked and increases accountability in decision making.
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Talent management strategies have become a key focus for organizations in facing employee retention challenges, especially in millennials and Gen Z who have unique characteristics and different work needs compared to previous generations. This study aims to explore effective talent management strategies to increase employee retention in the two generations through a literature review approach. Data is taken from various academic studies, industry reports, and relevant journal articles in the last 10 years. The results of the study show that strategies that emphasize work flexibility, structured career development, inclusive organizational culture, and the use of digital technology in human resource management have a significant influence on employee retention. In addition, employee involvement in strategic decision-making is also a key factor in increasing the loyalty of millennials and Generation Z. This research providesKeywords: enterprise resource planning, supply chain management, system implementation, company performance improvement, systematic literature review.

Human resource management (HRM) is a branch of management that focuses on managing people within organizations. HRM involves selecting, developing, and retaining qualified individuals to achieve organizational goals efficiently. In the digital era, HRM faces challenges such as technological disruption and the rapid shift to automation. Modern technology has transformed training and development methods, enabling unlimited access to educational resources through online courses and digital platforms. Organizations must adapt by integrating digital tools in recruitment, training, and employee development processes to enhance efficiency and creativity. Additionally, the digital era has revolutionized business operations, enabling cost-efficient and flexible strategies through digital platforms like social media and e-commerce. However, digital transformation presents challenges, including cybersecurity threats, rapid technological changes, and digital inequality. Entrepreneurs must continuously adapt by learning new technologies, prioritizing data security, and leveraging digital solutions tailored to business needs. Digital transformation drives operational efficiency, creates new market opportunities, and enhances customer experiences, making it essential for organizations to remain competitive in a rapidly evolving landscape.

Digital marketing has become one of the main approaches in modern marketing strategies, especially with the rapid development of information and communication technology. In the modern era, consumer behavior has undergone a significant transformation, where purchasing decisions are increasingly influenced by information available online. Social media has a dominant role in building interactions between consumers and brands, while SEO and content marketing contribute to increasing brand awareness and purchasing decisions. In addition, personal and relevant digital advertising has been shown to increase conversion rates, while email marketing has a more significant impact on maintaining customer loyalty. Factors such as brand trust, the quality of information presented, and the overall user experience have also been found to have a significant influence on consumer purchasing decisions. Digital marketing not only functions as a promotional tool, but also as a means to build closer relationships with consumers, increase engagement, and create a more personalized purchasing experience.

This study aims to examine the influence of strategic leadership and organizational culture on student performance, particularly in preparing them to address global challenges and capitalize on future opportunities. The research adopts a quantitative approach, utilizing data collected through questionnaires distributed to 100 undergraduate students aged 17–27 years. The data were analyzed using validity and reliability tests, as well as descriptive analysis, with the assistance of Microsoft Excel. The findings reveal that strategic leadership significantly and positively influences student performance, especially in enhancing strategic decision-making and problem-solving skills. Moreover, a robust organizational culture substantially contributes to the development of students' character, including attributes such as collaboration, accountability, and innovation. The synergy between these two factors fosters improved student performance both academically and non-academically, equipping them to become competitive and impactful individuals in the professional world. The study recommends that higher education institutions incorporate strategic leadership elements and organizational culture values into their curricula and extracurricular activities. Future research is encouraged to broaden the sample scope and investigate additional variables, such as the role of technology in influencing student performance.

This research aims to explore the strategies implemented by companies to increase competitiveness in the digital era. Using a qualitative approach with a technology case study in Indonesia, namely the company PT Bukalapak.com. This research found that digital transformation, product innovation, customer experience expertise, and cross-sector collaboration are key strategies that support business competitiveness. This study concludes that companies need to integrate technology with organizational values ??to remain relevant in a dynamic business environment.

The spice tea business, as part of the traditional beverage sector, has great potential to be developed as a pioneering entrepreneurship amidst increasing public awareness of a healthy lifestyle and consumption of natural-based products. Opportunities and challenges faced in developing this spice tea business as a form of entrepreneurial innovation based on local traditions. The main opportunities for developing the spice tea business lie in the diversity of spices in Indonesia, market trends that support organic and herbal products, and the potential for export to the global market. In addition, the sustainability of this business can also be improved through flavor innovation, modern packaging, and digital marketing strategies. However, the main challenges faced include limited capital, fluctuations in raw material prices, competition with modern beverage products, and low digital literacy among business actors.