Pengaruh Citra Destinasi terhadap Minat Berkunjung Kembali dengan Pengalaman Pengunjung sebagai Variabel Mediasi
(Ayu Siti Ni’mah Syuridiniah, Mulyono Mulyono, Wahju Wulandari)
DOI : 10.55606/jempper.v4i3.5072
- Volume: 4,
Issue: 3,
Sitasi : 0 31-Jul-2025
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| Last.13-Aug-2025
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This study aims to explore the influence of destination image on visitors' intention to revisit Purwodadi Botanical Gardens in Pasuruan Regency, and examine the role of visitor experience as a mediating variable. This study uses a quantitative approach with an explanatory method. Data were collected through an online questionnaire distributed to 100 respondents who were visitors to Purwodadi Botanical Gardens. Data analysis was conducted using the Partial Least Square - Structural Equation Modeling (PLS-SEM) technique with the assistance of SmartPLS software. The results showed that destination image did not have a significant direct influence on the intention to revisit. However, destination image was proven to have a significant influence on visitor experience. Furthermore, visitor experience had a significant positive influence on the intention to revisit. These findings indicate that visitor experience significantly mediates the relationship between destination image and revisit intention. These findings strengthen the relevance of the Stimulus-Organism-Response (SOR) Model and the Theory of Planned Behavior, which states that initial perceptions of a destination (stimulus) do not automatically influence behavior (response), but need to be internalized through meaningful experiences (organism). Therefore, managing positive and memorable experiences is key to building visitor loyalty. The practical implication of this research is the importance for managers of Purwodadi Botanical Gardens and other educational tourism destinations to prioritize developing the visitor experience. Strategies such as improving services, providing interactive educational facilities, and creating a comfortable and enjoyable atmosphere can contribute to creating memorable experiences that encourage visitors to return in the future.
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2025 |
Pengaruh Word of Mouth, Harga dan Kualitas Produk terhadap Keputusan Pembelian
(Dinda Bintang Anjani, Wahju Wulandari, Mulyono Mulyono)
DOI : 10.61132/jpbi.v2i3.702
- Volume: 2,
Issue: 3,
Sitasi : 0 30-Jul-2025
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| Last.08-Aug-2025
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This study aims to analyze the influence of Word of Mouth, price, and product quality on consumer purchasing decisions at Kopi Studio 24 in Malang City, both simultaneously and partially, and to identify the most dominant variables. The approach used in this study is quantitative with the explanatory research method. The population in this study were all customers of Kopi Studio 24, with the sampling technique using purposive sampling. The number of respondents in this study was 100 people. Data collection was carried out by distributing questionnaires to customers who had made purchases at Kopi Studio 24. The questionnaire instrument was compiled based on the indicators of each research variable and tested for validity and reliability. Data analysis was carried out using multiple linear regression with the help of SPSS software version 25. The results of the study showed that the variables Word of Mouth, price, and product quality simultaneously had a positive and significant effect on purchasing decisions. Partially, the three variables also had a positive and significant effect. Among the three, Word of Mouth was the variable that had the most dominant influence on consumer purchasing decisions. This shows that word of mouth, whether through personal experience, friend recommendations, or reviews on social media, plays an important role in encouraging consumers to purchase products at Kopi Studio 24. This finding implies that Kopi Studio 24 managers need to strengthen their Word of Mouth-based marketing strategy and maintain product quality and set competitive prices to increase consumer purchasing decisions.
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2025 |
Analisis performansi dan optimasi jaringan 4G LTE di Kecamatan Kelayang
(Dedek Suprianto, Mulyono Mulyono, Rika Susanti, Teddy Purnamirza)
DOI : 10.24246/aiti.v22i1.15-28
- Volume: 22,
Issue: 1,
Sitasi : 20 22-Mar-2025
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| Last.17-Jul-2025
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LTE menyediakan kecepatan data hingga 100 Mbps pada downlink dan hingga 50 Mbps pada uplink. Kecamatan Kelayang merupakan salah satu tempat yang memiliki banyak pengguna LTE, karena lokasinya yang padat penduduk, khususnya di kawasan Peranap dan Bongkal Malang. Berdasarkan hasil drive test, ditemukanlah permasalahan yaitu mutu throughput, RSRP serta SINR yang kondisinya sangat kurang baik. Oleh karena itu, dilakukan simulasi optimasi menggunakan metode electrical tilt. Hasil throughput pada SITE_PERANAP_4G dan SITE_BONGKAL_MALANG 4G setelah optimasi meningkat menjadi 49.000 kbps. Hasil parameter RSRP pada SITE_PERANAP_4G dan SITE_BONGKAL_MALANG 4G setelah optimasi meningkat menjadi >= -70 dBm. Hasil parameter SINR pada SITE_PERANAP_4G dari nilai -20 dB meningkat menjadi 30 dB setelah optimasi. Sementara itu, pada SITE_BONGKAL_MALANG 4G dari nilai -20 dB meningkat menjadi 20 dB setelah optimasi.
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2025 |
Pengaruh Kualitas Layanan dan CRM terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Variabel Mediasi
(Maria Magdalena, Wahju Wulandari, Mulyono Mulyono)
DOI : 10.61132/manuhara.v3i2.1666
- Volume: 3,
Issue: 2,
Sitasi : 0 18-Mar-2025
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| Last.08-Aug-2025
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In this area service is very important with many people who use it to travel far or near or just send package. Data analysis using path analysis with the help of SPSS 27 and SmartPLS 4.0 software. The results of the study indicate 1) there is no significant effect of service quality on customer satisfaction 2) there is a significant effect of customer relationship management on customer satisfaction 3) there is a significant effect of customer satisfaction on customer loyalty 4) there is an effect of service quality on customer loyalty 5) there is an insignificant effect of customer relationship management on customer loyalty 6) there is an insignificant effect of service quality on customer loyalty through customer satisfaction 7) there is a significant effect of customer relationship management on customer loyalty through customer loyalty.
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2025 |
Pengaruh Perceived Ease of Use Terhadap Online Shopping Intention dengan Perceived Value sebagai Mediasi
(Mirza Rizaldi, Mulyono Mulyono, Choirul Anam)
DOI : 10.58192/wawasan.v3i1.2906
- Volume: 3,
Issue: 1,
Sitasi : 0 07-Jan-2025
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| Last.22-Jul-2025
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This study aims to examine the effect of Perceived Ease of Use on Online Shopping Intention with Perceived Value as a mediating variable among Tokopedia users. A quantitative explanatory method was employed, analyzing data from 110 respondents using Partial Least Square-Structural Equation Modeling (PLS-SEM). The findings revealed that Perceived Ease of Use positively and significantly influences Online Shopping Intention; Perceived Ease of Use significantly influences Perceived Value;Perceived Value positively influences Online Shopping Intention; and Perceived Value partially mediates the relationship between Perceived Ease of Use and Online Shopping Intention. These results support the Technology Acceptance Model (TAM), highlighting the importance of ease of use and Perceived Value in enhancing Online Shopping Intention. Recommendations include optimizing interface design, transaction efficiency, and service reliability to improve user experience in online shopping.
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2025 |
Pelatihan Digitalisasi Modul Ajar Kurikulum Merdeka bagi Guru SMP Negeri 2 Tulung
(Adi Satrio Ardiansyah, Nuriana Rachmani Dewi, Iwan Junaedi, Devi Ajeng Efrilianda, Mulyono Mulyono, Clara Rosita Hani Yuli Astuti, Dea Erlita, Elsa Fadila Hasaroh)
DOI : 10.55606/jpkmi.v3i3.2177
- Volume: 3,
Issue: 3,
Sitasi : 0 04-Dec-2023
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| Last.19-Aug-2025
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Technological developments and changes in the curriculum are challenges for teachers to overcome. Presenting digitalized learning and digitalized learning tools is a necessity that needs to be prepared well. A training program that focuses on strengthening teacher literacy and competency in developing digitalized Modul Ajar in Kurikulum Merdeka is the aim of this community service activity. Modul Ajar in Kurikulum Merdeka itself is one of the key learning tools in the learning process, so it needs to be developed well. Systematically, teachers have been given training ranging from socialization activities, demonstrations, mentoring, to evaluation design so that teacher literacy and competence develops. With this activity, not only does teacher literacy and competence develop, but the learning process becomes better quality so that students' learning outcomes can increase.
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2023 |
Pengaruh Brand Image, Kualitas Produk Dan After Sales Service Terhadap Keputusan Pembelian
(Hendy Novendra Pratama, Muchlis Mas’ud, Mulyono Mulyono)
DOI : 10.58192/ebismen.v2i3.1272
- Volume: 2,
Issue: 3,
Sitasi : 0 25-Aug-2023
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| Last.07-Jul-2025
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This study aims to determine the effect of brand image, product quality and after-sales service on purchasing decisions at U Winfly Malang electric bike. This study used a quantitative approach, totaling 60 consumers on U Winfly Malang electric bike who were selected by total sampling and saturated sample techniques as research subjects. The statistical analysis used in this study is with the help of the SmartPLS version 3.9 computer program. The results showed that brand image had a significant positive effect on purchasing decisions, product quality had a significant positive effect on purchasing decisions, After sales service had no significant positive effect on purchasing decisions at U Winfly electric bicycles Malang
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2023 |