This study aims to examine the effect of Perceived Ease of Use on Online Shopping Intention with Perceived Value as a mediating variable among Tokopedia users. A quantitative explanatory method was employed, analyzing data from 110 respondents using Partial Least Square-Structural Equation Modeling (PLS-SEM). The findings revealed that Perceived Ease of Use positively and significantly influences Online Shopping Intention; Perceived Ease of Use significantly influences Perceived Value;Perceived Value positively influences Online Shopping Intention; and Perceived Value partially mediates the relationship between Perceived Ease of Use and Online Shopping Intention. These results support the Technology Acceptance Model (TAM), highlighting the importance of ease of use and Perceived Value in enhancing Online Shopping Intention. Recommendations include optimizing interface design, transaction efficiency, and service reliability to improve user experience in online shopping.
 

LTE menyediakan kecepatan data hingga 100 Mbps pada downlink dan hingga 50 Mbps pada uplink. Kecamatan Kelayang merupakan salah satu tempat yang memiliki banyak pengguna LTE, karena lokasinya yang padat penduduk, khususnya di kawasan Peranap dan Bongkal Malang. Berdasarkan hasil drive test, ditemukanlah permasalahan yaitu mutu throughput, RSRP serta SINR yang kondisinya sangat kurang baik. Oleh karena itu, dilakukan simulasi optimasi menggunakan metode electrical tilt. Hasil throughput pada SITE_PERANAP_4G dan SITE_BONGKAL_MALANG 4G setelah optimasi meningkat menjadi 49.000 kbps. Hasil parameter RSRP pada SITE_PERANAP_4G dan SITE_BONGKAL_MALANG 4G setelah optimasi meningkat menjadi >= -70 dBm. Hasil parameter SINR pada SITE_PERANAP_4G dari nilai -20 dB meningkat menjadi 30 dB setelah optimasi. Sementara itu, pada SITE_BONGKAL_MALANG 4G dari nilai -20 dB meningkat menjadi 20 dB setelah optimasi.

This study aims to determine the effect of brand image, product quality and after-sales service on purchasing decisions at U Winfly Malang electric bike. This study used a quantitative approach, totaling 60 consumers on U Winfly Malang electric bike  who were selected by total sampling and saturated sample techniques as research subjects. The statistical analysis used in this study is with the help of the SmartPLS version 3.9 computer program. The results showed that brand image had a significant positive effect on purchasing decisions, product quality had a significant positive effect on purchasing decisions, After sales service had no significant positive effect on purchasing decisions at U Winfly electric bicycles Malang