(Dede Farida, Ella Ramadhan, Fitri Sri Khairunnisa, Muhammad Ibnu Ubaidilah, Tiara Maharlica Puteri Amalia, Retno Purwani Setyaningrum)
- Volume: 3,
Issue: 1,
Sitasi : 0
Abstrak:
This study aims to examine the effect of a positive work environment on customer satisfaction through the implementation of Total Quality Management (TQM) in MSMEs in Cikarang. A positive work environment is measured through [light, sound, etc.]. Customer satisfaction is measured through [conformity to expectations, interest in returning, etc.]. The research method used is quantitative by distributing questionnaires. The results of the study are expected to contribute to the development of a more effective TQM strategy in improving company performance.