This study was conducted to examine the effect of job promotion and communication style on employee performance at Metro Fried Chicken Pangkalpinang branch. Quantitative method with multiple linear regression analysis was applied to determine the correlation and influence of the two variables simultaneously and partially. The results showed that job promotion and communication style have a positive and significant effect on employee performance, with an R-squared value of 0.895 which indicates that 89.5% of variations in employee performance can be explained by these two variables. These findings contribute to the development of human resource management, especially in improving employee performance with fair promotions and effective communication. It is recommended that companies pay attention to aspects of promotion fairness and improve the quality of leadership communication to achieve optimal performance.

This research aims to identify flexible and dynamic business strategies in adapting to market changes. The research method used is qualitative descriptive with a literature study approach to understand ideas and theories relevant to the research topic. The analysis employed is descriptive analysis, which analyzes the data by describing or presenting the information without attempting to draw broad conclusion or generalization. Furthermore, Flexible and dynamic competitive strategies allow companies to not only adapt to market changes, but also take advantage of these changes to increase intelligence and business efficiency. These constraints include changes in the market, which are often accelerating, and companies respond slowly to market changes, thereby reducing adaptation and competition. A flexible and dynamic competitive strategy in changing markets would demonstrate that companies were able to successfully adapt to market changes, increase their capacity and achieve business success. This research is expected to help society, especially businesses, to determine flexible and dynamic strategies to adapt to changes in a market