This study examines the impact of brand image, product quality, price, and lifestyle on iPhone purchasing decisions among Generation Z, specifically Dian Nuswantoro University students. Using a quantitative approach with an questionnaire survey distributed to 133 students, the data were analyzed through Partial Least Square (PLS). The results revealed that brand image, product quality, price, and lifestyle positive and significantly influence iPhone purchasing decisions. A strong brand image boosts buying interest, product quality builds confidence, price aligns with perceived benefits, and lifestyle affects preferences based on social status. The findings suggest that Apple should focus on brand image, product quality, and pricing strategies tailored to young consumers.

Social media is now a very important factor especially for startups, especially in the early stages of growth and brand recognition. The Importance of Social Media as a Marketing Strategy for Startups Students and prospective students in Malaysia. With the increasing use of digital platforms, utilizing social media has become a crucial strategy to reach target audiences, build brand awareness, and increase customer interaction. Seeks to enhance students’ comprehension of the strategic role of social media in effectively marketing their goods and services. Without a social media presence, a startup is missing out on a huge opportunity to grow, be recognized, and connect with potential customers. It is not just about digital existence, but also about competitiveness and business continuity.

Penelitian ini bertujuan untuk mengungkap pembelian impulsif pengguna marketplace Shopee: peran potongan harga, E-WOM dan motivasi belanja hedonis (studi kasus pada mahasiswa Universitas Dian Nuswantoro Semarang). Populasi dalam penelitian ini adalah mahasiswa Universitas Dian Nuswantoro yang melakukan pembelian pada Marketplace Shopee. Pengambilan sampel dalam penelitian ini menggunakan metode kuesioner dan berjumlah 100 responden. Teknik analisis data dalam penelitian ini menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukan bahwa variabel potongan harga berpengaruh signifikan secara parsial terhadap pembelian impulsif pada Marketplace Shopee, E-WOM dan Motivasi Belanja Hedonis berpengaruh signifikan secara persial terhadap pembelian impulsif pada Marketplace Shopee. Variabel potongan harga, E-WOM, dan Motivasi Belanja Hedonis berpengaruh signifikan secara simultan terhadap pembelian impulsif.
 

In the face of increasingly fierce and complex organizational competition, this allows organizations to change the management pattern strategy that is played especially in increasing optimal performance through the role of human resource management because it is human resources who have a mindset through ideas, opinions, as well as views that are not shared by other resources. Employees are human resources who hold the most important position in implementing an organisation's vision, mission and goals. Employee performance is one of the markers that need to be considered by the organization. When employees feel unmotivated at work, this will have an impact on inhibiting organizational operational activities. Therefore, one strong indicator of influencing the environment is the presence of a leader. There are many styles preferred by employees, one of which is the transformational leadership style, especially in the current digitalization era. This writing aims to understand and explore the influence of transformational leadership style on employee performance. The method used is a Systematic Literature review using secondary data, where the author collects data related to the theme, and information is taken from various Scopus-indexed journals. The results of the study suggest that the transformational leadership style can affect the performance of employees in the organization. Because employees are actively involved, they feel increased motivation, increased trust, willingness to follow philosophy, ideology, vision, and increased consequences of interesting change. They have high commitment and can see one's abilities. Employees who are inspired by transformational leadership are also more likely to immerse themselves in work, resulting in better task performance and helping behaviours that ultimately help build organizational progress

The purpose of the research was to determine the effect of service quality, perceived risk and trust on customers' interest in using the BRIMO application. This study uses a quantitative research design. Data obtained from distributing online questionnaires with Google Form. The sampling technique used is a purposive sampling technique. The number of samples used amounted to 100 respondents. In this study several tests were carried out such as validity tests, reliability tests, classic assumption tests, t-tests and F-tests with a significance value of 0.05. The results of the study prove that partially, the variables of service quality and trust have a positive effect on the intention to use the application, while perceived risk has a negative effect on the intention to use the application.