In the current era of globalization, most of Karang Berahi Village's income and lifestyle are not in accordance with consumptive behavior because income and lifestyle greatly influence the consumptive behavior of oil palm farmers in Karang Berahi Village so that on average people waste more in their lifestyle. luxurious. The aim of this research is to find out how income and lifestyle influence palm oil consumptive behavior in Karang Berahi Village, Pamenang District, Merangin Regency. The method used in this research is quantitative research. Data collection was carried out by means of observation, interviews, documentation and questionnaires. This research used a sample of 85 samples. The data analysis used in this research is, validity test, reliability test, classical assumption test, descriptive statistical test, and multiple linear regression test, namely the coefficient of determination test, T test and F test. Based on the data processing carried out in this research, results were obtained for the income variable (X1) partially, namely with a significance level smaller than 0.05, namely with a significance level of 0.000, so it can be said that the income variable has a significant influence on consumer behavior. Meanwhile, for the Lifestyle variable (X2), partially, with a significance level greater than 0.05, namely with a significance level of 7.937, it can be said that the income variable has no effect on consumer behavior. Furthermore, by using the F test to obtain a significance value of 0.001 which is smaller than 0.05, the regression model can be used to predict that income and lifestyle together influence consumer behavior. The calculation of the coefficient of determination results in showing that all independent variables, namely income (X1), lifestyle (X2), can explain the consumptive behavior variable (Y) by 20%, the remaining 80% is influenced by other variables not examined in this research.

This study aims to analyze the contract used and how the mechanism is used in the PNPM Mandiri government activity program in an effort to empower the poor who need business capital that is designated especially for women, so that women have activities that can help their household needs.
This research is a qualitative research or often referred to as naturalistic research because the research is carried out in natural conditions. The subjects of this study were members of PNPM Mandiri employees and members of the target community who were given business loans in Pelepat Ilir District, Bungo Regency. Data obtained through observation, interviews, and documentation.
The results showed that the contract used in the PNPM Mandiri government program activities in Pelepat Ilir District, Bungo Regency in an effort to empower the poor, specifically for women, was the 'ariyah (loan) contract. The loan agreement is considered to be able to provide convenience for women to get additional family economic income even if only at home. The business credit assistance can be submitted by submitting a written application and including how much capital is needed to develop a business or plant maintenance that will be carried out by members of the target community. Thus, the results of research at PNPM Mandiri, Pelepat Ilir District, Bungo Regency have been well achieved.

Penelitian ini bertujuan untuk mengetahui pengaruh harga, produk dan kualitas pelayanan terhadap keputusan pembelian konsumen pada toko vivi jilbab di sungai kambang jambi. Penelitian ini menggunakan pendekatan kuantitatif dan metode analisis data yang digunakan adalah analisis regresi linier berganda. Sampel sebagai responden yang digunakan dalam penelitian ini sebanyak 100 konsumen pada toko vivi jilbab di Sungai Kambang Jambi. Hasil penelitian harga secara parsial berpengaruh terhadap keputusan pembelian diperoleh nilai sebesar 3,808 > 1,985 dan nilai signifikan sebesar 0,000 < 0,05. Produk secara parsial berpengaruh terhadap keputusan pembelian diperoleh nilai sebesar 2,053 > 1,985 dan nilai signifikan sebesar 0,043 < 0,05. Kualitas pelayanan secara parsial tidak berpengaruh terhadap keputusan pembelian diperoleh nilai sebesar 1.868 < 1,985 dan nilai signifikan sebesar 0,065 > 0,05. Hasil penelitian menunjukkan bahwa uji F didapatkan nilai sig < α sebesar 0,000 < 0,05 dan nilai Fhitung>Ftabel yaitu sebesar 24,126 > 2,699. Sehingga dapat disimpulkan bahwa terdapat pengaruh yang signifikan antara harga, produk dan kualitas pelayanan secara simultan atau secara bersama-sama terhadap keputusan pembelian. Nilai adjusted R Square (R2) adalah 0,412 atau 41,2%. Hasil ini menunjukkan bahwa variabel keputusan pembelian dipengaruhi oleh variabel harga, produk dan kualitas pelayanan sebesar 41,2%. Sedangkan sisanya 58,8% dipengaruhi atau dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini.