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Judul	Sitasi	Tahun
PERAN DIGITAL MARKETING DALAM MENINGKATKAN DAYA SAING UMKM DI INDONESIA: TINJAUAN LITERATUR TERBARU (M. Son Aghni, Luthfy Purnanta Anzie) DOI : 10.69714/am5r6c30 - Volume: 2, Issue: 3, Sitasi : 0 04-Jun-2025 \| Abstrak \| PDF File \| Resource \| Last.30-Jul-2025 Abstrak: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, yet they continue to face competitiveness challenges in the digital era. This study aims to systematically examine the role of digital marketing in enhancing the competitiveness of MSMEs in Indonesia. Utilizing a Systematic Literature Review (SLR) method, eight relevant academic journals published between 2022 and 2025 were analyzed. The analysis involved reviewing each study's objectives, methods, findings, and the digital strategies applied. The results reveal that digital marketing significantly contributes to increasing visibility, promotional efficiency, and market expansion for MSMEs. The most frequently used platforms include social media, online food delivery services, and AI-based digital tools. However, various obstacles were identified, such as low digital literacy and limited infrastructure support. This research offers practical insights into effective digital marketing strategies and provides recommendations for stakeholders to strengthen the digital capabilities of MSMEs in Indonesia.	0	2025
EDW Analisis Perceived Usefulness, Perceived Ease of Use dan Perceived Risk Terhadap Minat Penggunaan Pembayaran Digital Quick Response Indonesia Standard (QRIS) Pada Pelaku UMKM (Edwin Zusrony, Luthfy Purnanta Anzie, Pindo Asti, Gibson Manalu, Ivan Permana, Tri Imaliya) DOI : 10.51903/e-bisnis.v16i1.1211 - Volume: 16, Issue: 1, Sitasi : 0 21-Jun-2023 \| Abstrak \| PDF File \| Resource \| Last.23-Jul-2025 Abstrak: Penelitian bertujuan untuk mengukur dan mengetahui pengaruh persepsi manfaat, persepsi kemudahan penggunaan, dan persepsi risiko terhadap minat menggunakan pembayaran digital QRIS oleh pelaku UMKM di Kota Salatiga Provinsi Jawa Tengah. Pengumpulan data menggunakan Google Forms dengan skala Likert. Sampel yang akan digunakan adalah 60 responden UMKM di Kota Salatiga dengan teknik non-probability sampling jenis convenience sampling yaitu karena kemudahan dalam memperoleh data. Analisis data menggunakan metode regresi linier berganda dan diolah dengan menggunakan SPSS 26.0. Hasil penelitian menunjukkan bahwa variabel persepsi manfaat, persepsi kemudahan penggunaan, dan persepsi risiko berpengaruh signifikan terhadap minat menggunakan pembayaran digital QRIS oleh pelaku UMKM di Kota Salatiga dan variabel persepsi manfaat berpengaruh dominan terhadap minat. dalam penggunaan pembayaran digital QRIS oleh pelaku UMKM di Kota Salatiga Provinsi Jawa Tengah.	0	2023

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