This study aims to analyze the branding strategy in digital marketing carried out by Maire Homewear through Instagram and Shopee platforms in an effort to increase brand awareness. Maire Homewear is a Micro, Small, and Medium Enterprise (MSME) engaged in the fashion sector with a flagship product in the form of patchwork daster. The focus of this study includes the branding strategy implemented, the obstacles encountered in its implementation, and the effectiveness of the strategy in building brand awareness among consumers. This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Informants in this study consisted of the owner of Maire Homewear, two resellers, and two consumers. Data analysis was conducted using the Miles and Huberman model which includes the stages of data reduction, data presentation, and drawing conclusions. The results of the study indicate that Maire Homewear's branding strategy is still stronger in the offline realm, such as through the reseller system and participation in various exhibitions. Meanwhile, the utilization of digital marketing through Instagram and Shopee is considered less than optimal. Content shared on Instagram is still inconsistent, and interactive features such as live shopping on Shopee have not been maximized. This results in Maire Homewear's brand awareness remaining relatively low among the general public, although it has begun to build among loyal customers, both those who purchase directly from Maire and through its reseller network. This study recommends that Maire Homewear increase the consistency and variety of its digital content on Instagram, including customer testimonials, production processes, and educational content about its products. Furthermore, utilizing the live shopping feature on Shopee is expected to be a more interactive and effective promotional tool for building relationships with consumers and expanding market reach.

Exclusive breastfeeding for the first six months of a baby's life is an important strategy to support optimal growth and development. Breast milk has many benefits for babies, such as strengthening the immune system and supporting brain development. However, various obstacles such as emotional stress, lack of self-confidence, and minimal support from family and the community remain significant barriers to successful breastfeeding. These issues often lead to failure to provide exclusive breastfeeding in accordance with health recommendations. This study aimed to evaluate the effectiveness of hypnobreastfeeding training in improving breastfeeding knowledge, attitudes, and practices among mothers with infants aged 0–6 months in the Bojongkerta area of Bogor City. Hypnobreastfeeding is a psychological approach that combines relaxation techniques, positive affirmations, and education about breastfeeding to help mothers feel more confident in the breastfeeding process. This study used a quasi-experimental approach with a pre- and post-test design without a control group. A total of 31 breastfeeding mothers participated in this training, which included education about breastfeeding, positive affirmation techniques, and relaxation exercises. Data analysis results showed a significant increase in mothers' knowledge and attitudes towards breastfeeding after the training intervention. Furthermore, the study also recorded an increase in the success of exclusive breastfeeding during the observation period. Based on these findings, it can be concluded that hypnobreastfeeding is an effective approach to supporting the empowerment of breastfeeding mothers at the community level. This method offers a psychologically based solution to overcome social barriers that affect the success of exclusive breastfeeding.

Malaria remains a major public health challenge, particularly in remote areas. In 2023, 379 cases of malaria were recorded, with the highest number in Maibo Village (111 cases). To address this issue, a Community Service Program (PKM) was conducted, focusing on health checks and malaria screening in Maibo Village as a preventive and promotive effort in controlling the disease. This activity is expected to reduce the burden of malaria in areas with high prevalence rates. This PKM involved three series of activities: Mosquito Nest Eradication (PSN), Malaria Prevention Counseling, and Health Checks. This activity was attended by various parties, including the UNIPA Faculty of Medicine Community Service Committee and Implementers, consisting of the Dean of UNIPA Faculty of Medicine and 15 others, 14 UNIPA Faculty of Medicine Community Service Students Class of 2020, as well as members of the 20/PPA Battalion (Yon Zipur 20/PPA) (24 people), the Aimas Police (9 people), and the Malawili Community Health Center Technical Implementation Unit (UPTD) (5 people). The average age of the respondents who participated in this activity was 35 years, with an age range of 1 to 71 years, and the majority of participants were women (59 people, 39.74%). The examination results showed that 9 people (11.53%) were diagnosed with malaria, while the majority of respondents experienced other complaints, such as skin diseases (23.07%) and muscle pain (15.38%). This indicates an urgent need for integrated health services to address the various complaints that arise in the community. This activity had a positive impact in increasing awareness among the Maibo Village community regarding malaria prevention and the importance of a clean and healthy lifestyle (PHBS). It is recommended that education, regular check-ups, and active community involvement continue to be strengthened.

Dengue Hemorrhagic Fever (DHF) is a disease caused by the dengue virus and transmitted by the Aedes aegypti mosquito. The working area of the Rawasari Health Center in Jambi City shows a trend of increasing dengue cases from year to year. This indicates that there may be other factors influencing the incidence of dengue, including physical environmental conditions and community behavior. The objective of this research is to determine the relationship between the presence of mosquito larvae in water reservoirs/containers, the action of hanging clothes, using mosquito repellent, cleaning water containers, disposing of waste items, and installing wire mesh with the incidence of dengue fever in the working area of the Rawasari Health Center in 2025. This research uses a quantitative study, with a case control design. The sample size consisted of 24 cases and 24 controls determined by matched case control study techniques based on age and gender. Data were collected through questionnaires and observation sheets, and analyzed using the chi-square test to determine the relationship between the independent variables and the incidence of dengue fever. The results show that the presence of mosquito larvae in water storage containers (p-value 0.042), practices of cleaning water storage containers (p-value 0.020), actions to eliminate waste items (p-value 0.043), and the installation of screens or mosquito nets (p-value 0.004) are significantly related to the incidence of dengue fever. Conversely, other factors such as the habit of drying clothes and the use of mosquito repellent did not show a statistically significant relationship with dengue fever cases in the study population. There is a significant relationship between the actions of cleaning water storage places and installing wire mesh. Effective prevention requires active community involvement in maintaining environmental cleanliness and consistently implementing the 3M Plus practices.

This research aims to explore the role of Village-Owned Enterprises (BUMDes) in improving the welfare of the community in Gampong Meurandeh, Langsa City, as well as to provide an overview that can serve as a reference for other BUMDes with similar characteristics. This study uses a descriptive qualitative method with an inductive approach to obtain in-depth and contextual data. Data were collected through observations, documentation, and interviews with the Village Head, village officials, and BUMDes administrators. The research findings show that BUMDes Sejahtera contributes positively to the community's welfare through an active business unit for party equipment rentals that still operates and can absorb local labor. However, the cooperative savings and loan business unit of this BUMDes has experienced a decline in operational activities, which poses a challenge in efforts to comprehensively improve community welfare. These findings emphasize the importance of business development strategies and capacity building for managers so that BUMDes Sejahtera can sustain itself and provide more optimal benefits for the welfare of the village community. Practically, the results of this study can serve as a reference for village governments and BUMDes managers in designing more adaptive and sustainable policies and business strategies.

Pesantren merupakan lembaga pendidikan Islam yang memiliki peran penting dalam pembentukan karakter dan moral peserta didik. Seiring perkembangan zaman, pesantren dituntut tidak hanya fokus pada aspek pendidikan keagamaan, tetapi juga mampu mandiri secara ekonomi untuk mendukung keberlangsungan program-programnya. Penelitian ini bertujuan untuk mengkaji bagaimana Pesantren Awwalu Ihya'i Daril Amanah (AIDA) membangun perekonomian mandiri, serta strategi yang dapat diterapkan guna mengembangkan usaha yang sudah ada. Penelitian ini menggunakan metode wawancara dengan pengurus pesantren yang bertujuan untuk memperoleh data dan informasi terkait biografi pesantren dan sistem perekonomian yang ada di pesantren, serta melakukan observasi untuk memperoleh data dan informasi secara langsung mengenai kondisi nyata di lapangan guna mendukung data yang diperoleh berdasar hasil wawancara dalam penelitian. Berdasarkan hasil wawancara dan observasi lapangan diperoleh bahwasanya salah satu upaya pesantren dalam mewujudkan kemandirian di bidang ekonominya adalah pemanfaatan lahan pesantren yang disewakan kepada usaha mikro, kecil, dan menengah (UMKM) yang mana ditemukan bahwasanya usaha ini dapat meningkatkan pendapatan pesantren dan memperkuat hubungan sosial-ekonomi dengan masyarakat sekitar. Analisis SWOT digunakan untuk menentukan kekuatan, kelemahan, peluang, dan ancaman dari sistem keuangan yang sedang beroperasi. Untuk memaksimalkan potensi lahan yang belum dimanfaatkan, studi ini juga menyarankan pembentukan toko buku dan toko percetakan serta pembangunan pom mini. Hasil kajian menunjukkan bahwa ada potensi besar untuk mendukung kemandirian ekonomi pesantren dan memiliki efek positif pada komunitas pesantren dan masyarakat sekitarnya.

The research purpose is for developing effective mathematical logic learning model to early childhood through play activities using natural material media. This model is designed to stimulate children's logical thinking and mathematical abilities by utilizing natural materials such as shells, seeds, banana fronds, leaves, and stones as concrete and engaging learning media. Function of those materials is hope for enhancing children's interest and motivation in learning mathematics while considering their cognitive development stages comprehensively. The research method employed is a development research approach with stages of design, validation, and trial of the developed learning model. Validation is conducted by experts in education and early childhood learning to assess the feasibility of the model, while trials involve teachers and students at TK Negeri 1 Dharma Wanita Desa Eti, SBB Regency. The results indicate that this learning model is valid and practical for use, and it positively influences the improvement of children's mathematical logic abilities. These findings provide significant contributions for make developing of enjoyable also effective mathematics learning in early childhood education with a play-based approach using natural media. Teachers and educators can adopt this model to create an interactive learning environment that aligns with children's developmental characteristics. Additionally, the use of natural material media also supports children's awareness of their surrounding environment. Therefore, this model is a viable alternative to be developed and implemented in early childhood education.

Students in the Information Systems Program at UIN Sumatera Utara tend to have irregular eating patterns with high consumption of fast food. This habit contributes to various health problems such as digestive disorders and decreased concentration. This study was conducted to investigate the eating patterns of students in the Information Systems Program at UIN Sumatera Utara and their relationship with their health conditions. Through a quantitative survey of 50 respondents, the results showed that most students eat less than three times a day, with the highest frequency being twice a day (48%). Additionally, the majority of students consume fast food 1–2 times a week (60%). Analysis using the Chi-Square test revealed a significant association between the frequency of fast food consumption and students' health conditions (p < 0.05). Many students experienced health issues such as stomach problems and fatigue related to their unhealthy eating patterns. These findings emphasize the need for nutrition education and the implementation of practical healthy eating patterns to support students' health and academic performance.

This study identifies the role of shamans in local wisdom-based wellness tourism in Belumbang Tourism Village, Kerambitan Sub-district, Tabanan Regency. Shamans as traditional spiritual figures play an important role in wellness practices that combine physical healing, spiritual rituals and local ecological understanding. Using observation and interview methods, this research was analyzed based on the six dimensions of wellness in the Extended Wellness Model (Mueller & Kaufmann, 2001), and supported by data from the Global Wellness Institute (Yeung & Johnston, 2018) and the authors' perceptions of shamans. The results show that shaman practices support all dimensions of wellness, especially the spiritual, physical and environmental aspects. Travelers gain benefits such as traditional massages, herbal concoctions, and inner peace through rituals that touch on emotional and mental aspects. Shamans also play a role in educating tourists about the harmony of humans and nature through the responsible use of resources. Thus, shamans not only function as healers, but also as guardians of local culture and tourist attractions that strengthen village identity and support sustainable health and culture-based tourism.

In the rapidly evolving digital economy, small and medium sized enterprises (SMEs) are increasingly using digital marketing strategies to overcome traditional barriers to internationalization. However, despite growing accessibility to digital platforms, many SMEs struggle with strategic integration, limited technological readiness, and institutional constraints. This study investigates how digital marketing tools such as search engine optimization (SEO), social media, e-commerce, and customer relationship management (CRM) can be effectively leveraged to support SME international growth. The research adopts a qualitative methodology using literature review and thematic analysis of over twenty peer reviewed studies from 2020 to 2024, aimed at developing a conceptual model that maps the interaction between digital tools, internal mediating capabilities (digital trust and technological readiness), and external moderating factors (institutional barriers and market volatility). The findings indicate that while digital tools facilitate market visibility, customer engagement, and transactional efficiency, their success is significantly influenced by internal readiness and external conditions. The resulting conceptual model offers a comprehensive framework for SMEs to align their digital strategies with internationalization goals and highlights the role of policymakers in supporting digital infrastructure and capability development. This research contributes to both theory and practice by bridging digital marketing and international entrepreneurship, proposing a roadmap for sustainable global expansion through adaptive digital strategies.