The swift advancement of digital technology and marketing has been profoundly altered by social media strategies, especially in relation to engaging the digital native generation. swift advancement of digital technology and Marketing has been profoundly altered by social media strategies, especially in relation to engaging the digital native generation Marketing has been profoundly altered by social media strategies, especially in relation to engaging the digital native generation. Marketing practices, particularly renf on marketing on customer engagement across Instagram and TikTok, are just two of the social media platforms involved. The findings consistently demonstrate that, through the use of strategic, relevant, and attractive content, content marketing positively affects customer engagement, with measured contributions ranging from 42.5% to 78.4%. The reviewed studies employed various quantitative methods, including surveys, simple linear regression, ANOVA, and correlation analysis. The studies cover a range of industries, including food and beverage, beauty, e-commerce, and education. This shows that customer engagement is driven not only by the quantity of content as the determining factor but also by its quality, interactivity, and emotional resonance. This review emphasises the vital role of content marketing in cultivating stronger customer relationships, brand loyalty, and, consequently, business growth within the digital landscape.

Digital transformation has driven companies to enhance supply chain efficiency and resilience through innovative technologies. However, challenges such as a lack of transparency, low efficiency, and risks of operational disruptions remain significant barriers in Supplier Relationship Management (SRM). This study aims to explore the role of blockchain technology in improving transparency, trust, and supply chain resilience. Using a qualitative case study approach, data were collected through in-depth interviews with supply chain managers from three companies in Indonesia and supporting document analysis. The findings reveal that blockchain implementation enhances operational efficiency by up to 35%, reducing the average process cycle time from 10 days to 6 days. Additionally, transparency levels increased by 40%, reflected in the ability of supply chain participants to monitor information flow in real time. Trust among stakeholders also improved by 25%, attributed to encrypted data security and immutable transaction records. These findings confirm that blockchain strengthens supply chain resilience through three main dimensions: response, recovery, and adaptation. The contribution of this research lies in enriching the literature on the role of blockchain in SRM, particularly in the context of supply chain resilience. Furthermore, the results provide practical guidance for companies in designing blockchain implementation strategies to mitigate operational risks and enhance stakeholder collaboration

Penelitian bertujuan untuk mengukur dan mengetahui pengaruh persepsi manfaat, persepsi kemudahan penggunaan, dan persepsi risiko terhadap minat menggunakan pembayaran digital QRIS oleh pelaku UMKM di Kota Salatiga Provinsi Jawa Tengah. Pengumpulan data menggunakan Google Forms dengan skala Likert. Sampel yang akan digunakan adalah 60 responden UMKM di Kota Salatiga dengan teknik non-probability sampling jenis convenience sampling yaitu karena kemudahan dalam memperoleh data. Analisis data menggunakan metode regresi linier berganda dan diolah dengan menggunakan SPSS 26.0. Hasil penelitian menunjukkan bahwa variabel persepsi manfaat, persepsi kemudahan penggunaan, dan persepsi risiko berpengaruh signifikan terhadap minat menggunakan pembayaran digital QRIS oleh pelaku UMKM di Kota Salatiga dan variabel persepsi manfaat berpengaruh dominan terhadap minat. dalam penggunaan pembayaran digital QRIS oleh pelaku UMKM di Kota Salatiga Provinsi Jawa Tengah.