PENGARUH TARIF PAJAK DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR SAMSAT KOTA SALATIGA
(Juriyanto, Edwin Zusrony, Agustinus Budi Santoso)
DOI : 10.51903/jiab.v5i1.877
- Volume: 5,
Issue: 1,
Sitasi : 0 31-May-2025
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| Last.23-Jul-2025
Abstrak:
This research aims to test the variables of tax rates and tax sanctions on motor vehicle taxpayer compliance at SAMSAT Salatiga City, Central Java. The population in this research is motor vehicle taxpayers who are currently paying vehicle tax at SAMSAT Salatiga City. The sample consisted of 60 respondents taken using a non-random sampling method with a purposive sampling technique. Data collection used a questionnaire with a five-point Likert scale parameter as primary data. Data analysis in this research used the multiple linear regression method and was processed using Predictive Analytics SoftWare, namely SPSS 29. The results of multiple regression testing showed that the variables of tax rates and tax sanctions had a significant positive effect on motor vehicle taxpayer compliance. The results of simultaneous testing also showed that the variables of tax rates and tax sanctions had a significant positive effect on motor vehicle taxpayer compliance.
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2025 |
THE ROLE OF KEY OPINION LEADERS (KOL) IN CONSUMER BEHAVIOR IN LIVE STREAMING COMMERCE (LSC)
(Aurida Mahelvi, Edwin Zusrony)
DOI : 10.51903/bneaf004
- Volume: 5,
Issue: 1,
Sitasi : 0 31-May-2025
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| Last.23-Jul-2025
Abstrak:
This study aims to see how much impact the variables attractiveness, expertise and trustworthiness have on the purchase interest of Shopee e-commerce. Data collection using questionnaires to obtain answers to research variables and respondent data. The sampling method uses convenience sampling techniques. The respondents of the study were all Millennials and Generation Z aged 18-37 years old Shopee e-marketplace users in Semarang City as many as 96 people. The questionnaire answer assessment indicator uses a 5-point Likert scale. The data analysis method uses multiple linear regression and is processed using SPSS software version 30. The results of the study show that the variables attractiveness, expertise and trustworthiness have a significant influence on purchase interest. The most dominant expertise variable in achieving optimal purchase interest in respondents is the Millennial generation and Generation Z aged 18-37 years old Shopee e-marketplace users in Semarang City.
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2025 |
EDW Analisis Perceived Usefulness, Perceived Ease of Use dan Perceived Risk Terhadap Minat Penggunaan Pembayaran Digital Quick Response Indonesia Standard (QRIS) Pada Pelaku UMKM
(Edwin Zusrony, Luthfy Purnanta Anzie, Pindo Asti, Gibson Manalu, Ivan Permana, Tri Imaliya)
DOI : 10.51903/e-bisnis.v16i1.1211
- Volume: 16,
Issue: 1,
Sitasi : 0 21-Jun-2023
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Abstrak:
Penelitian bertujuan untuk mengukur dan mengetahui pengaruh persepsi manfaat, persepsi kemudahan penggunaan, dan persepsi risiko terhadap minat menggunakan pembayaran digital QRIS oleh pelaku UMKM di Kota Salatiga Provinsi Jawa Tengah. Pengumpulan data menggunakan Google Forms dengan skala Likert. Sampel yang akan digunakan adalah 60 responden UMKM di Kota Salatiga dengan teknik non-probability sampling jenis convenience sampling yaitu karena kemudahan dalam memperoleh data. Analisis data menggunakan metode regresi linier berganda dan diolah dengan menggunakan SPSS 26.0. Hasil penelitian menunjukkan bahwa variabel persepsi manfaat, persepsi kemudahan penggunaan, dan persepsi risiko berpengaruh signifikan terhadap minat menggunakan pembayaran digital QRIS oleh pelaku UMKM di Kota Salatiga dan variabel persepsi manfaat berpengaruh dominan terhadap minat. dalam penggunaan pembayaran digital QRIS oleh pelaku UMKM di Kota Salatiga Provinsi Jawa Tengah.
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2023 |
Implementasi Aplikasi digitalisasi Produk UMKM dengan E-Katalog dan GIS secara terpadu untuk Pemetaan dan optimasi penjualan
(Agustinus Santoso, Ivan Permana, Edwin Zusrony, Maya Utami Dewi)
DOI : 10.51903/elkom.v15i2.841
- Volume: 15,
Issue: 2,
Sitasi : 0 04-Dec-2022
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Abstrak:
The behavior of changing the use of technology for business actors is very rapid. Information of system is form of data that has been processed through a certain model into information that can be used by the recipient in making decisions.
Some MSME actors with a Data List of product images and detailed information on their products to be marketed to customers using laminated paper. Marketing information using the Website implements CMS with E-Catalog as an alternative solution. Reader and Viewers can view the Catalog privately or together. The treatment of the Plugin model with the CMS that has been embedded on the website is reliable because it is online.
Several list images are displayed on WhatsApp Status and social media to introduce products to the public with the aim of increasing sales volume and selling in the market. This is an obstacle if one day people need pictures but do not have complete detailed information. High purchasing power is expected to be created from the spread of E-Catalog regarding products from MSMEs that have been installed on the E-Catalog website. Websites with online CMS can be opened on any device by requiring an internet connection, making it easier for marketing and complete information for consumers, customers and MSME business players.
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2022 |
Analisis Faktor-Faktor Yang Mempengaruhi Perkembangan Usaha Pada Pelaku UMKM Kota Salatiga
(AHMAD ZAENURI, EDWIN ZUSRONY, WIDYA NURCAHYANINGSIH)
DOI : 10.51903/dinamika.v2i1.124
- Volume: 2,
Issue: 1,
Sitasi : 0 30-May-2022
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Abstrak:
This study wants to see the effect of entrepreneurial characteristics, quality of human resources, and marketing strategies on business development, in this case MSMEs in the city of Salatiga, Central Java. This study uses a quantitative approach with multiple linear regression analysis method. The population is SMEs in the city of Salatiga and obtained 60 respondents with a sampling technique using purposive sampling. The results of the partial test showed that all independent variables had a significant effect on the dependent variable with a significance above 0.005. The contribution of the entrepreneurial characteristics variable, the quality of human resources, and the marketing strategy based on the simultaneous test is 75% of the business development variable (Y). Characteristics of entrepreneurs is the independent variable that most dominantly affects the dependent variable with a t-count value of 4.217.
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2022 |
STRATEGI BAURAN PEMASARAN DAN KEPERCAYAAN TERHADAP KEPUASAN PASIEN PUSKESMAS SRONDOL
(Lutfy Purnanta Anzie, Edwin Zusrony, Nada Trashtya Ibaneza)
DOI : 10.55606/jumbiku.v2i1.107
- Volume: 2,
Issue: 1,
Sitasi : 0 20-Apr-2022
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| Last.19-Aug-2025
Abstrak:
This study aims to measure the effect partially and simultaneously on the marketing mix variable and the trust variable on patient satisfaction at PUSKESMAS Srondol Semarang city. The object of the research is the Srondol PUSKESMAS patients who have used the service facilities in the last 3 months or from January to March 2021 a total of 30 people. Collecting data using an online questionnaire/questionnaire using Google Form and measured by a Likert scale. The research method uses multiple linear regression with the help of SPSS 23 data processing. The results show that the marketing mix variable and the trust variable have a significant influence on patient satisfaction at PUSKSMAS Srondol and marketing mix variables have a dominant effect on patient satisfaction at PUSKSMAS Srondol in Semarang.
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2022 |
PENGARUH LITERASI KEUANGAN TERHADAP PERILAKU MILENIAL DALAM MEMAHAMI FINANCIAL TECHNOLOGY DI KABUPATEN SEMARANG
(Edwin Zusrony, Dewi Widyaningsih, Indra Ava Dianta)
DOI : 10.55606/sinov.v3i2.18
- Volume: 2,
Issue: 2,
Sitasi : 0 03-Dec-2021
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| Last.19-Aug-2025
Abstrak:
Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan terhadap pemahaman generasi milenial terhadap financial technology dengan studi kasus mahasiswa Universitas STEKOM yang berada di wilayah Sruwen, Tengaran, Kabupaten Semarang. Sampel penelitian sebanyak 30 responden mahasiswa Universitas STEKOM Kampus Sruwen program studi Komputerisasi Akuntansi dan Teknik Informatika dengan teknik sampling nonrandom sampling. Metode analisa data menggunakan regresi linier sederhana (simple linear regression). Karakteristik responden didominasi mahasiswa sebanyak 21 orang (70%) dan mahasiswi sebanyak 9 orang (30%). Berdasarkan hasl uji t didapatkan t-hitung 2,560 (df=2,045) dengan Sig. 0,023 < 0,05 dan menunjukkan bahwa variabel Literasi Keuangan (X) memberi pengaruh positif serta signifikan atas Pemahaman Fintech (Y).
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2021 |
A HOLISTIC MODEL IN LEARNING MULTIMEDIA DESIGN DEVELOPMENT
(Edy Jogatama Purhita, Dewi Widyaningsih, Edwin Zusrony)
DOI : 10.51903/pixel.v13i2.270
- Volume: 13,
Issue: 2,
Sitasi : 0 10-Dec-2020
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| Last.23-Jul-2025
Abstrak:
Multimedia learning software development requires design methods, development tools, examination models and proficiency in Information Technology systems. It is necessary to formulate a Holistic Method which considers all related aspects in order to guide the quality of good design in designing Multimedia Learning. Implementing the findings of the Holistic Method formulation to build multimedia learning with good design quality. This study formulates the stages of multimedia development which include: Creative Brief, Design, Material Preparation, Compiling, Testing, Distribution. The multimedia software development process will be guided by 15 guiding elements which are grouped into 5 elements, include : content, appearance, utility aspect, user caracter, and didactic. These guiding elements are used to produce good quality learning multimedia designs. The methodology is called Holistic Multimedia Development Model (HMDM).
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2020 |
ANALISIS PERSEPSI PENGGUNA APLIKASI PAYMENT BERBASIS FINTECH MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM)
(Budi Santoso, Edwin Zusrony)
DOI : 10.51903/jtikp.v11i1.150
- Volume: 11,
Issue: 1,
Sitasi : 0 16-Apr-2020
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| Last.23-Jul-2025
Abstrak:
Abstract The presence of Fintech (Financial Technology) services in digital financial inclusion in Indonesia has become a new market share in line with the growth of electronic commerce (e-commerce) which has increased in the last five years. Fintech is currently in great demand and is used because of the ease of doing banking transactions with the support of user friendly technology. In this study using 40 student respondents with a sampling technique using convenience sampling associated with Fintech-based payment applications using the Technology Acceptance Model (TAM) approach. The purpose of this study is to find out how enthusiastic the young generation or students are in the perception of acceptance of Fintech-based payment application technology. Based on the analysis using quantitative descriptive approach shows that most respondents strongly agree with the existence of this technology indicated by the acquisition of perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual system use percentage ranges of 45-72%.
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2020 |