This study aims to analyze the influence of character competencies and the intensity of virtual item purchases on the financial management of PUBG Mobile players in Indonesia. Character competencies are studied through indicators of discipline, responsibility, investment, driving factors and self-control. Meanwhile, the purchase intensity of virtual items is measured based on the frequency of purchases, the number of items purchased, the level of satisfaction, the desire to buy, and the type of items purchased, such as skins, weapons, and clothing. A descriptive-verifiable approach was used in this study, with a structured questionnaire distributed to 61 active PUBG Mobile players who had purchased virtual items. Data analysis was conducted using SmartPLS 4 to evaluate the validity and reliability of the measurement model, as well as identify the relationships and significance between variables. The results showed that character competence and the intensity of purchasing virtual items significantly affected players' financial management practices. Players with a higher level of character skill tend to have good discipline and self-control, which allows them to manage the game budget more efficiently and not spend too much. In contrast, intensive purchasing behaviors are associated with increased awareness of financial limits, where players adjust their spending habits to balance in-game needs and real-life priorities. This research emphasizes how important character competencies are to encourage players to make wise financial decisions. The study also emphasizes how important it is for players to understand how their purchasing intensity is, which can help them make better financial planning

Traditional markets according to Permendagri No. 42 of 2007, is a location where sellers and buyers meet to make transactions and become a means of social and cultural interaction of the community, as well as encouraging local economic growth. The purpose of this study was to analyze, calculate, and explain how the income of beef traders and what obstacles are faced by beef traders in the new market of Karawang. This study uses a quantitative descriptive approach. The location of the study was selected using the purposive sampling method, namely based on certain criteria that are considered relevant to the purpose of the study. The results of the study showed that the income and costs incurred by beef traders vary according to sales volume. The average income of beef traders per day is Rp. 8,305,083. The obstacles faced by beef entrepreneurs include the discounts and delivery services.

This study uses the Quantitative Descriptive method, sample selection is carried out by purposive sampling method, namely the researcher chooses MSMEs Bakso Mas Eko Rawasikut Karawang. The purpose of this study is to know, analyze, calculate and explain how the business feasibility of Bakso Mas Eko Rawasikut Karawang MSMEs and how the business feasibility of the Rawasikut Karawang swimming pool. Data was collected through observation, interviews and documentation. The results of this study show that Bakso Mas Eko and Rawasikut Karawang Swimming Pool MSMEs are declared feasible, because the results of the NPV calculation are positive and the Profitability Index value is PI>1. In the business feasibility of MSMEs Bakso Mas Eko Rawasikut and Rawasikut Karawang Swimming Pool, the results of the analysis show that it is more feasible to develop between Bakso Mas Eko Rawasikut and Rawasikut Swimming Pool, namely Bakso Mas Eko Rawasikut through the calculation of its financial feasibility.

This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.