Aqua, as a leading bottled mineral water brand in Indonesia, faces challenges in maintaining its market share amid increasing competition and boycott issues. This study aims to analyze the impact of product quality, product pricing, and brand image on purchasing decisions for Aqua in Kendal City. The research employs both quantitative and qualitative methods. Data collection techniques involve distributing questionnaires to 188 respondents and conducting interviews with 10 respondents. The respondents were selected using purposive sampling based on specific criteria, such as having used Aqua and being aware of the boycott issue. The data were analyzed using multiple linear regression to test the influence of each independent variable on the purchasing decision. The results show that product quality, product pricing, and brand image have a positive and significant impact on Aqua's purchasing decisions. Brand image emerged as the most dominant factor influencing purchasing decisions. Additionally, the majority of informants are highly concerned about the boycott issue and disturbed by the Israeli attacks, which has affected their purchasing decisions. This study recommends that Aqua improve product quality, implement competitive pricing strategies, and strengthen its brand image through innovation and marketing campaigns to maintain customer loyalty. Aqua should also promote its neutral stance publicly, clarifying that it is not involved in the Israel-Palestine issue, in order to maintain public trust in the brand.

The purpose of this study is to analyze the effect of perceived benefits and perceived risks on the continued use of the Gopay e-wallet, with trust as a mediating variable. Data were collected through questionnaires using purposive sampling method, with 213 respondents as samples. The SEM-PLS method was applied in data analysis using SmartPLS software version 4.1.0.9. The results of this study are (1) perceived benefits have a positive and significant effect on the continued use of the Gopay e-wallet, (2) perceived risk does not have a significant effect on the continued use of the Gopay e-wallet, (3) trust has a positive and significant effect on the continued use of the Gopay e-wallet, (4) perceived benefits have a significant positive effect on the continued use of the Gopay e-wallet through trust, (5) perceived risk also has a significant positive effect on the continued use of the Gopay e-wallet through trust.

The purpose of this study was to determine and analyze the effect of profitability, liquidity, capital structure and solvency on the value of telecommunications companies listed on the Indonesia Stock Exchange for the 2019-2022 period with covid-19 as a control variable. The data used is secondary data from the company's financial statements. This study applied purposive sampling technique in sampling, obtained a sample of 8 telecommunications companies with 128 financial reports. This study applies quantitative methods using data analysis techniques, namely panal data regression analysis and using eviews 12 for data processing. From this study, the results obtained based on the t statistical test, firm value does not get a partially significant positive effect from profitability, liquidity, and firm value does not get a partially significant negative effect from solvency, but firm value gets a partially significant negative effect from capital structure and covid-19. Based on the f statistical test, the company value gets a significant effect simultaneously from profitability, liquidity, capital structure, solvency and covid-19.

Pasar saham Indonesia merupakan pilar ekonomi yang vital, memfasilitasi perolehan modal bagi perusahaan serta menawarkan peluang investasi bagi individu hingga korporasi besar. Keberhasilan investasi sangat dipengaruhi oleh kemampuan memahami faktor-faktor yang menentukan pergerakan harga saham. Teknologi dan analisis data, khususnya melalui algoritma Decision Tree, dapat membantu memprediksi pergerakan Indeks Harga Saham Gabungan (IHSG), sehingga mendukung keputusan investasi yang lebih baik. Pengabdian masyarakat bertajuk "Optimasi Investasi di Pasar Saham Indonesia" dirancang untuk meningkatkan literasi investasi di kalangan mahasiswa, pengusaha dan pemegang saham, melalui pengembangan system analisis berbasis Decision Tree untuk prediksi IHSG. Program ini mencakup penelitian awal, pengembangan dan validasi model prediksi, pelatihan dan edukasi, implementasi, serta evaluasi dan penyempurnaan berbasis MOS, dengan tujuan akhir meningkatkan keberhasilan investasi di pasar saham Indonesia, seraya mengintegrasikan pengetahuan di bidang komputer, AI, dan keuangan. Materi pelatihan mencakup dasar analisis teknikal dan fundamental, analisis Decision Tree, optimasi portofolio, dan strategi manajemen risiko, dilengkapi dengan alat machine learning. Evaluasi pasca pelatihan menggunakan metode Mean Opinion Score (MOS) menunjukkan tingkat kepuasan tinggi dengan skor 97.08% untuk Fungsionalitas, 96.09% untuk Keandalan, dan 98.09% untuk Kegunaan, menekankan efektivitas algoritma Decision Tree dalam memprediksi IHSG dan meningkatkan keputusan investasi.

Masa nifas merupakan masa kritis yang dapat mengancam kesehatan ibu dan bayi. Masa nifas berlangsung selama 42 hari setelah persalinan. Tujuan dari kegiatan pengabdian pada masyarakat adalah memberikan edukasi tentang perawatan nifas pada ibu hamil dan kader. Metode yang digunakan adalah memberikan edukasi perawatan nifas dalam pada kelompok kecil. Metode edukasi adalah diskusi, tanya jawab dan sharingpengalaman. Alat yang digunakan adalah booklet perawatan nifas yang mengacu pada buku kesehatan ibu dan anak. Evaluasi melalui pretest dan posttest pada variabel pengetahuan dan sikap pada ibu hamil dan kader. Mitra pada kegiatan ini adalah ibu hamil (5 orang) dan kader (13 orang) di Kelurahan Bojongsalam, Kota Semarang. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan sikap pada ibu hamil dan kader setelah diberikan edukasi. Kesimpulan: edukasi perawatan nifas menggunakan booklet efektif meningkatkan pengetahuan dan sikap pada ibu hamil dan kader. Edukasi pada ibu hamil dan kader diperlukan demi keberlanjutan program ini. Hal tersebut sebagai upaya untuk meningkatkan kesehatan ibu dan anak.