An This study aims to analyze the advertisement of Mie Sedaap Tasty Beef Yakiniku reviewed from the perspective of Indonesian Advertising Ethics. Instant food advertisements are often packaged creatively and persuasively, but often violate advertising norms and ethics. This study uses a descriptive qualitative approach with a content analysis method. The results of the study indicate that several elements in this advertisement violate the principles of honesty and social responsibility as stated in the Indonesian Advertising Ethics, especially in terms of taste claims, visualization of ingredients, and excessive depictions of deliciousness. This study recommends that advertisers pay more attention to ethical standards so as not to mislead consumers.

The 2024 General Election in Indonesia marked a significant shift in the landscape of political communication from conventional media to the digital sphere. Political campaigns conducted through social media and online platforms have opened new opportunities for persuasive effectiveness but also introduced serious challenges in terms of communication ethics, particularly in advertising. This study aims to analyze digital political campaign practices during the 2024 election through the lens of the Indonesian Advertising Ethics Code (Etika Pariwara Indonesia/EPI), which serves as a self-regulatory standard in the advertising industry. This research employs a qualitative approach using a case study method, supported by documentation analysis, digital observation, and literature review. The findings reveal that many digital political advertisements violate key EPI principles, including honesty, transparency, and social responsibility. The most prominent violations include negative campaigning, the use of religious symbols to construct candidate images, and undisclosed endorsements by political influencers. Weaknesses in digital monitoring systems exacerbate these issues, allowing unethical content to spread massively and uncontrollably. This study concludes that the implementation of EPI in digital political campaigns remains weak and requires a more adaptive, collaborative, and technology-based monitoring approach to safeguard democratic integrity in the digital communication era.

This study analyzes advertising ethics violations in Hanasui’s Instagram advertisement, which claims its serum product as the “No.1 Serum in Indonesia” without adequate data substantiation. The digital era and the high penetration of social media have transformed the advertising landscape but have also opened up opportunities for practices that violate the Indonesian Advertising Ethics (EPI). This research uses a qualitative approach with content analysis and case study methods to examine Hanasui's Instagram advertisements. The analytical framework is based on EPI articles related to honesty, responsibility, and substantiation of advertising claims. The findings indicate that the superlative claim “No.1 Serum in Indonesia” violates fundamental EPI principles, particularly in the aspects of honesty and responsibility, due to the absence of clear supporting data or methodology. This violation not only misleads consumers but also creates unfair competitive advantages and risks eroding consumer trust in the local cosmetics industry. The study also reveals challenges in implementing EPI in the context of social media, where the unique characteristics of digital platforms require adaptations to the existing regulatory framework. Recommendations include strengthening EPI enforcement mechanisms for digital advertising, developing specific social media guidelines, enhancing coordination with digital platforms, and implementing a peer-review mechanism within the advertising industry. This research contributes to the literature on communication ethics and provides practical insights for regulators, advertising practitioners, and academics in addressing advertising ethics challenges in the digital era.
 

The development of digital technology has driven significant changes in advertising strategies in Indonesia. However, this transformation has also brought new challenges in maintaining ethical standards in marketing communications. This study aims to examine the extent to which the Indonesian Advertising Ethics (Etika Pariwara Indonesia/EPI) is applied in digital advertising practices. Using a qualitative approach and document analysis, this research analyzes several digital advertisements suspected of violating religious, ethical, and consumer protection principles, including honesty and social responsibility. The findings reveal that despite the existence of formal regulations, violations of EPI provisions still occur—particularly on digital platforms that are difficult to monitor directly. This study highlights the importance of strengthening regulations, educating industry players, and encouraging active public participation in monitoring advertising content. Thus, advertising ethics are expected to be preserved in an increasingly fast-paced and digital communication era.

This study aims to analyze the effectiveness of the Indonesian Advertising Ethics (EPI) in regulating advertisements in the digital era, based on the gap between regulations and practice in the field. The research utilizes a qualitative approach, employing documentary studies and in-depth interviews to gain a comprehensive understanding of the issue. The results show that the EPI's effectiveness in maintaining fairness, honesty, and responsibility in digital advertising is still weak. This weakness is not due to the substance of the EPI itself, but mainly because of the rapid development of technology, the vast expansion of digital media, low compliance from practitioners, and the self-regulatory approach that relies on the awareness and responsibility of each actor. The study also finds a gap between regulation and practice due to the EPI’s continued use of a framework designed for traditional media, making it less adaptable to digital media's unique challenges. Therefore, the research concludes that a more adaptive, collaborative, and multi-stakeholder approach is required to safeguard advertising ethics and protect the public's interest in the digital era

This research analyzes the ethics of broadcasting advertisements on television media, especially related to  broadcasting time regulations. The significant role of television in shaping people's thoughts and  behaviors, coupled with the proliferation of potentially unethical and inappropriate broadcasts, highlights  the urgency of this issue. Such violations, especially those concerning children and adolescents, pose  significant risks due to exposure to inappropriate content and the normalization of unethical behavior. This  study emphasizes the importance of media commitment to the Broadcasting Behavior Guidelines and  Broadcast Program Standards (P3SPS) and Law No. 32 of 2002, which aims to protect viewers from  harmful information. This study uses a library observation method with a qualitative approach, analyzing  existing reports, research, and written sources. Data analysis uses Miles and Huberman's qualitative  decomposition technique, which includes data reduction, data presentation, and drawing conclusions. The  findings of the study are in line with previous studies, indicating that violations of broadcasting ethics and  broadcasting hours are systemic problems that have not been resolved. This underlines the need for stricter  supervision, sanctions, re-evaluation of broadcasting time classifications, and media literacy education for  the community.

This study examines the impact of advertising ethics on the effectiveness of public service advertisements. It aims to evaluate how adherence to ethical guidelines influences audience perception, trust, and behavioral responses. The research uses qualitative surveys to provide a comprehensive analysis. Findings indicate a significant positive correlation between ethical advertising practices and the effectiveness of public service campaigns, suggesting that ethical considerations are critical for successful public communication.