This study explains innovation strategy's role in mediating entrepreneurial orientation's effect on MSME business performance. This research was conducted in MSME in Central Java, Indonesia. This analytical study explores empirical relationships using a descriptive observational, cross-sectional, deductive, and quantitative approach, statistical software Smart PLS, and a sample of 260 respondents. The analysis results show that entrepreneurial orientation also has a significant positive effect on innovation strategy, which in turn has a significant positive effect on MSME business performance. Entrepreneurial orientation has a significant positive effect on the performance of MSMEs. Innovation strategy has a mediating factor between entrepreneurial orientation and MSME business performance.

This study explores the association between employee preparedness to adopt technology in halal retailing and manufacturing industries, and halal supplier service quality on halal logistics performance. In this study, quantitative research was undertaken by gathering random sample data from 300 respondents working in Indonesian halal industries and suppliers. Inter-correlation analysis with SmartPLS was utilized to examine the extent to which employees' preparedness to accept technology in the halal retailing and manufacturing industries, as well as the quality of halal service suppliers, influence halal logistics performance. The findings of this study show that the willingness to employ technology in the retail halal business, as well as the quality of halal service suppliers, have a substantial impact on halal logistics performance. Meanwhile, technology readiness in the halal sector has a major influence on halal logistics performance.