The growth of digital platforms has driven significant transformations in marketing communication strategies, particularly in e-commerce advertising practices. Shopee, as one of the largest e-commerce companies in Indonesia, utilizes digital propaganda strategies through visual and audio content to shape consumer perception and behavior. The advertisement with the slogan "Belanja Seru, Hidup Lebih Mudah" (Fun Shopping, Easier Life) not only conveys promotional messages but also constructs social meanings of consumption, convenience, and happiness through symbols and visual narratives. This study employs a descriptive qualitative method using literature review techniques to analyze the message structure and communication strategies embedded in Shopee advertisements. The analysis considers visual, symbolic, and repetitive elements that function as covert propaganda mechanisms. The theoretical framework is based on propaganda communication and semiotic theory to understand how advertisements systematically shape consumerist consciousness. Findings reveal that propaganda in Shopee’s advertisements operates through symbolic repetition, celebrity endorsement, and the use of digital features such as limited-time promotions that trigger impulsive behavior. These practices contribute to the formation of digital consumer culture, supported by emotional engagement and algorithmic targeting. Media literacy enhancement is therefore essential to equip the public with critical awareness towards persuasive messages in digital spaces.

Public service advertisement (PSA) is one of the mass communication strategies used to convey social messages to the public. The purpose of this study was to analyze the influence of PSA on changes in people's social behavior, especially in environmental and health issues. The results of the study showed that PSA has a significant influence on increasing awareness and changing people's behavior, especially in terms of disposing of waste in its place and reducing the use of single-use plastic.

Film is a mass communication medium, which has an influence on society. Film is also a form of message consisting of various signs and symbols that form a system of meaning so that people can interpret it differently, depending on the reference and the person's thinking ability. The film Two Blue Lines by Gina S. Noer raises the theme of teenage pregnancy. The interpretation of conflict in scenes in this film is the background for this research to look at the reception of the audience's position
 
 
 

Excessive thinking is often experienced from adolescence to adulthood. The term that is better known in English is overthingking. Overthinking is a behavior of thinking about something excessively. This habit can make a person reflect too much on what has happened in the past, worry about the future, and think about things that will not necessarily happen. This excessive thinking often occurs when we are experiencing a problem, and are doubtful about what we have done. There are several ways to overcome overthinking itself, one of which is by using Mindfulness Therapy. War in the mind can be interpreted as a condition of someone who thinks about conditions without finding a result that will take action. War in the mind is also known as overthinking, namely overthinking over and over again thinking about things that can take up a lot of time. The aim of this research is to present a complete picture of content. This research explains the content/message of a piece of content. Overthinking has a negative influence on a person's thinking. To fight in one's mind means to speak against oneself, and purely from one's thoughts.

The Nun is technically a prequel to the ever-expanding Conjuring Universe. This film tells the story of the origins of VALAK, the super scary demon nun from The Conjuring 2. Synopsis The Nun is set in 1952, at the Carta Monastery in Romania which is known to be haunted and cursed by local residents. This film tells the story of the investigation carried out by Father Burke, Sister Irene and Frenchie into the suicide of one of the nuns in the convent. In their investigation they find out that something is wrong with the place and they have to solve the puzzles one by one. In film this involves the collection and analysis of non-numerical data, such as text, images, or audio recordings. Researchers can use this method to explore the researcher's experience of watching the film, our perceptions of the characters and themes, and the impact of the film on moral beliefs and values. Unlike in the film The NUN, Valak in Christian demonology is actually a demon in the form of a small angel who rides a two-headed dragon, and is considered the commander of 38 legions of evil spirits. Some life lessons that can be taken from this film are obeying God, obeying his commands and staying away from his prohibitions.

In this modern era, the continuous progression of music has had a critical effect on the rise of different sorts of songs. Music has become an integral part of society, serving as a loyal companion in various moments of life. The connection between humans and music has become undeniable. Music is not just a tool for entertainment, but also a powerful means of communication, allowing individuals to express themselves. From expressing feelings to conveying ideas and opinions, music serves as a vessel capable of depicting various aspects of human life. In this context, this research aims to analyze how the lyrics of the song "Membasuh" function as a medium of expression, by interpreting the lyrics and uncovering the hidden meanings within the song "Membasuh". The researcher employs a literature review research method. The findings of this analysis indicate that songs can be an effective medium for conveying self-expression, as reflected in the information available in online media related to the song "Membasuh", as well as from the songwriter who personally pours his life philosophy through the work to those around him.