This study aims to examine the influence of digital transformation and market orientation on the marketing performance of MSMEs, with competitive advantage as an intermediary, in MSMEs in Semarang Regency. 
The sample of this study consists of 70 MSMEs selected through purposive sampling, based on the following criteria: MSMEs that use digital marketing, have been operating for at least 2 years, and are willing to complete the questionnaire. Data were collected through questionnaires and analyzed using SmartPLS software. 
The results of the study indicate that digital transformation and market orientation significantly enhance the competitive advantage of MSMEs. Additionally, digital transformation, market orientation, and competitive advantage have a positive and significant impact on the marketing performance of MSMEs. Competitive advantage is proven to mediate the influence of digital transformation and market orientation on the marketing performance of MSMEs.

Permasalahan yang dihadapi oleh mitra pengabdian remaja masjid antara lain: banyak remaja masjid tidak memahami perangkat lunak grafis atau prinsip desain grafis, dan desain acara masjid harus sesuai dengan nilai-nilai dan kebutuhan komunitas. Remaja masjid mungkin memerlukan waktu untuk memahami dan menerapkan elemen desain yang tepat, serta mengatur waktu mereka antara kegiatan masjid, sekolah, dan aktivitas lain. Kegiatan pengabdian ini dilaksanakan di masjid remaja di Kecamatan Gajah Mungkur, khususnya di masjid MTA Gajah Mungkur. Para remaja menerima pelatihan langsung dan mendapatkan pendampingan langsung secara bertahap.  Dalam waktu satu hari, kegiatan ini diikuti oleh sepuluh remaja dari masjid MTA Gajahmungkur, dan dipandu oleh lima pemateri atau dosen dari Universitas Sains dan Teknologi Komputer dan Stikes Telogorejo. Ada berbagai metode pembelajaran, seperti ceramah, praktik, dan tanya jawab, untuk melakukan kegiatan ini. Setelah kegiatan pengabdian masyarakat di MTA Kecamatan Gajahmungkur, yang terdiri dari ceramah dan pelatihan di bidang pelatihan bagi para peserta (remaja masjid), dapat disimpulkan bahwa para peserta mengikuti pelatihan keterampilan komputer grafis. Mereka memperhatikan materi pelatihan seperti desain grafis untuk pemberdayaan komunitas dan desain grafis untuk mendukung produktivitas.

Problems faced by mosque youth service partners include: Not all MSMEs have good access to stable internet. This can hinder their ability to manage their online store, update inventory, or interact with customers efficiently. Many MSMEs have limitations in terms of human resources, technical expertise and technological infrastructure. This makes it difficult for them to manage the e-commerce platform effectively. Packaging and labels must match the product itself, both in terms of size, shape and other physical characteristics. Finding practical and attractive packaging that also protects the product well can be a challenge. Good packaging design can sometimes involve additional costs, such as graphic designer fees or custom packaging production. For MSMEs with limited budgets, this can be an obstacle.
This service activity was carried out in the Gunungpati Village hall on Jalan Magersari Gunungpati, Gunungpati District, Semarang, which included lectures, training and direct mentoring and step-by-step direct assistance. This activity was carried out over 2 days and was attended by 17 participants from MSME actors in the Gunungpati Village area in Gunungpati District, Semarang City and guided by 7 presenters/lecturers from the University of Computer Science and Technology.
Training activities along with assistance on product packaging labeling received a good response from partners and participants. Partners, in this case, the Gunungpati Village, appreciates this activity because it can help in developing the MSMEs of its fostered partners in increasing their knowledge and skills regarding labeling. Product labeling will be more perfect if it can be completed with halal legality and a production permit, so education needs to be carried out through training and mentoring regarding this matter, especially for MSMEs in business. Increased understanding of MSME business actors regarding the importance of packaging and label design on products sold, increased quality of product packaging through brands and labels printed on the packaging, and increased income from MSME business actors in Gunungpati Subdistrict.

This research was conducted because of the importance of the metaverse in its contribution to increasing GDP. Metaverse business growth in the last 10 years compared to GDP has contributed 2.8% globally. This is what is interesting to study regarding the opportunities and challenges faced in the application of the metaverse. This research was conducted by using a literature review review to obtain a theoretical basis that could support solving a problem that is being or will be studied. Opportunities and challenges of the metaverse in the literature review can be concluded that previous researchers have used a good research methodology using a good theoretical basis and research steps. Most studies show that the metaverse is still in demand as a topic of interest by well-known research and is still a trending theme in the research world. The application of the metaverse platform covers multi-disciplinary fields, including education, health, business/marketing, games, information systems, concerts, fashion events, advertising, virtual real estate ownership etc. This research suggestion needs a detailed discussion of the problems and challenges faced in the Metaverse application in the coming period, in the next 10 years it is predicted that the metaverse will still be a hot topic of conversation globally, the need for metaverse development in various fields, and the need for copyright, brand rights and trade rights in relation to the metaverse-based application platform.

Penelitian ini dilakukan dengan menggunakan kajian literatur review untukmendapatkan landasan teori yang bisamendukung pemecahan suatu permasalahan. Tujuan penelitian untuk mengetahui strategi E-CRM dari kajian riset yang sudah ada dalam kaitannya pada peningkatan kepuasan pelanggan. Metode analisis data yang digunakan yaitu analisis kualitatif dengan literatur review. Hasil penelitian menunjukkan -CRM sebagai kegiatan pemasaran, alat dan teknikyang disampaikan melalui internet yang meliputi email, www, chatroom, e-forum, dan lain-lain dengan tujuan untuk mencari,membangun dan meningkatkan istilah hubungan pelanggan untukmeningkatkan potensi individu mereka. Selain itu E-CRM jugamemanfaatkan e-teknologi lain yang meliputi mobiletelepon, panggilan pelanggan dan pusat kontak dan sistem responssuarasecara empiris menemukan bahwa tujuan akhir dari E-CRM adalahuntuk mendapatkan loyalitas konsumen, yang mengarah padapembelian berulang dan peningkatan profitabilitas. Elemen penting untuk memastikankeberhasilan perusahaan dalam E-CRM adalah layananpelanggan karena mereka menyatukan semua umpan balik daripelanggan dan mengetahui tingkat kepuasan pelangganmenggunakan layanan E-CRM. Dengan E-CRM, perusahaan dapat memastikan pemberian informasi yang jelas kepada pelanggan tentang layanan atauproduk mereka dan mampu menjadikan pelanggan agar merasa puas pada layanan yang diberikan perusahaan.

The data obtained from the Top brand index shows that there are 3 market leaders of online buying and selling sites in Indonesia, namely lazada.co.id; shopee.co.id and tokopedia.com. This makes the reason for choosing the object of research with the aim of research to find out the usability evaluation model using confirmatory factor analysis. The research data were obtained by distributing questionnaires as many as 150 respondents to 3 market leader online trading sites in Indonesia, namely lazada.co.id; shopee.co.id and tokopedia.com. The five components that will be used to turn into a questionnaire are learning ability, memory, efficiency, errors, satisfaction. The results showed that the design of the model in solving this particular problem is needed to measure the level of suitability of the use of the technology being made, so that research that has been carried out using the CFA method for the usability evaluation model can be concluded that by using 5 latent variables and 22 constituent indicators, resulting latent variables which are very influential in evaluating usability on online buying and selling sites. The results of the data analysis on questionnaire filling conducted by respondents were based on five variables, namely learnability, memorability, efficiency, errors and satisfaction, namely the most important factors in usability evaluation were memorability, efficiency, errors, with each index value of 5.60 in the very high category. Meanwhile, the Learnability factor has the lowest score of 5.56.