Strategi Pengambilan Keputusan Pada UMKM Peyek Dalam Menghadapi Masalah Digital Marketing
(Nadhira Salsabila Hawari, Syaferrany Muji Destantri, Tasya Salsabila, Fauz Zaidan Hakiki, Ujang Suherman)
DOI : 10.62504/jsi1141
- Volume: 1,
Issue: 4,
Sitasi : 0 31-Dec-2024
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| Last.31-Jul-2025
Abstrak:
Peyek merupakan jenis makanan khas Indonesia sebagai pendamping atau lauk terutama untukNasi Pecel. Bu Sutarni adalah seorang janda yang untuk memenuhi kebutuhan sehari harinyamemproduksi peyek dan memasarkan dibeberapa warung di wilayah Karawang khususnya daerahKosambi. Berdasarkan hasil survei dan penjelasan dari penelitian diperoleh informasi bahwa usaha inimengalami masalah yaitu : (1) Fluktuisasi harga bahan baku; (2) belum memiliki sistem pemasaran onlineyang dapat menjangkau pemasaran lebih luas dengan hanya mengandalkan pemasaran langsung (offline)atau penempatan di warung dan pasar, sehingga dengan omzet yang dimiliki tidak sebesar saatmenggunakan digital marketing. Memperhatikan permasalahan tersebut peneliti menganalisis bahwapermasalahan yang dihadapi usaha peyek ini adalah pada harga bahan baku yang terus meningkat sertadalam memasarkan produk hanya mengandalkan promosi mulut ke mulut. Pengambilan keputusanmerupakan aspek fundamental dalam pengelolaan UMKM, termasuk UMKM peyek sebagai bagian darisektor kuliner tradisional. Artikel ini mengkaji teori pengambilan keputusan berdasarkan rasionalitasterbatas (bounded rationality) dalam konteks UMKM peyek dan membandingkannya dengan UMKMpesaing di sektor yang sama. Penelitian ini menggunakan metode kualitatif deskriptif melalui wawancaramendalam, observasi lapangan, dan analisis dokumen. Hasil penelitian menunjukkan bahwa UMKMpeyek cenderung adaptif terhadap kebutuhan pasar lokal namun kurang memiliki strategi jangka panjangyang terencana. Sebaliknya, UMKM pesaing lebih terfokus pada analisis data dan pemasaran digital,meskipun kurang fleksibel terhadap perubahan pasar. Studi ini menyarankan integrasi antara pendekatantradisional dan modern untuk meningkatkan daya saing UMKM peyek di pasar yang semakin kompetitif.
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2024 |
Dynamics of Social Interaction on Psychological Well-Being among College Students
(Salsabila Nashwa Aslamina, Alia Zahra Fitriani, Rabitha Khusna Riyantaka)
DOI : 10.26623/philanthropy.v8i2.10769
- Volume: 8,
Issue: 2,
Sitasi : 0 30-Dec-2024
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| Last.09-Jul-2025
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Social interaction plays an important role in improving students' psychological well-being, especially in higher education environments. This study aims to analyze the effect of social interaction on students' psychological well-being. The research method used is quantitative, with a population of 240 students and a sample of 142 students. The sample was selected through a simple random sampling technique, and analyzed using a simple linear regression analysis technique. The results of the study showed a significant relationship between social interaction and psychological well-being, with a regression coefficient value of 0.254 and a p value <0.001, indicating a significant effect on the variable. The implications of this study indicate the importance for educational institutions to pay attention to aspects of social interaction in order to improve students' psychological well-being and develop beneficial social support during the study period.
Keywords: Psychological Well-being; Social Interaction; Students
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2024 |
Analisis Morfologi Afiksasi pada Novel Toon Dibalik Cadar Aisha Bab 19 Karya Almaira
(Martha Amanda Sari, Alya Nadhifah Salsabila, Auralia Qurrota Aini, Taswirul Afkar)
DOI : 10.61132/morfologi.v3i1.1314
- Volume: 3,
Issue: 1,
Sitasi : 0 30-Dec-2024
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| Last.06-Aug-2025
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The purpose of this study is to look at the morphology of affixation on vocabulary in Almaira's noveltoon ‘Behind Aisha's Veil’, especially in the third chapter with the theme ‘Love?’. The method used is qualitative. The data were collected through literature research and descriptive analysis that experienced affixation. This study found that the novel uses affixation, a linguistic process that involves adding affixes to the base form to produce new meanings. The study found that the use of affixes in the novel not only improves character descriptions but also increases the emotional depth of the story. The analysis results show that morphology plays an important role in shaping the meaning and characters in the story. It also shows that morphology reflects the social and cultural dynamics that women face in modern society. It is hoped that this research will enhance our understanding of how morphology is used in modern literary works.
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2024 |
Penerapan Model Pembelajaran Team Games Tournament (TGT) dalam Meningkatkan Partisipasi Belajar Siswa (Studi Kegiatan Praktik Pengenalan Lingkungan Persekolahan di SMAN 6 Pandeglang)
(Nela Avrilia Salsabila, Asih Selma Al Karamy, Siti Rohmah, Anisa Nurhasanah, Imas Mahliah, Ahmad Supena)
DOI : 10.61132/nakula.v3i1.1510
- Volume: 3,
Issue: 1,
Sitasi : 0 27-Dec-2024
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| Last.08-Aug-2025
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This research focuses on the application of the Teams Games Tournament (TGT) learning model to enhance student participation at SMAN 6 Pandeglang. This topic is significant because many students exhibit low engagement in collaborative learning environments. TGT, as a cooperative model, involves students in competitive games that encourage their active involvement. The research employs a qualitative descriptive method, following five steps of TGT implementation: information delivery, team formation, games, tournaments, and group awards. The findings indicate that the application of the TGT model successfully improved student participation and motivation. Students reported feeling more engaged and enthusiastic during the learning process. In conclusion, the TGT model is effective not only in increasing student participation but also in fostering 21st-century skills such as collaboration and communication.
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2024 |
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2024 |
Edukasi Mencegah Penyakit Demam Berdarah Dengue (DBD) pada Masyarakat di Kelurahan Tahtul Yaman
(Willia Novita Eka Rini, Marta Butar Butar, Budi Aswin, Evy Wisudariani, La Ode Reskiaddin, Yeni Marlina, Mutiara Salsabila, Muhammad Gusman Syahlun Abyan)
DOI : 10.62383/aksisosial.v1i4.962
- Volume: 1,
Issue: 4,
Sitasi : 0 24-Dec-2024
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| Last.24-Jul-2025
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Dengue fever is still one of the main health problems that threaten people in Indonesia, including Jambi City. Tahtul Yaman neighbourhood, Jambi Province is one of the residential areas that has dengue fever data. In general, most residents use water tanks, the environment looks less clean, and there are still puddles and water reservoirs in the homes of some residents. This activity aims to provide knowledge and understanding to the community about dengue fever and its mitigation strategies, with an emphasis on prevention through vector control, especially the Aedes aegypti mosquito. This counselling will be focused on the Tahtul Yaman Village community. The method used was lecture method and interactive discussion using powerpoint, posters and leaflets on DHF and 3M Plus. After the education, there was an increase in knowledge reaching 89.25%. It is suggested that prevention efforts should focus on controlling the larval population and minimising mosquito breeding sites. Mosquito eradication programmes such as 3M Plus need to be carried out routinely and involve the active participation of the entire community. Effective dengue prevention will create a healthier and safer environment for the community.
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2024 |
Internasionalisasi Bahasa Indonesia Melalui Kuliner Tradisional “Gulai” sebagai Bahan Ajar Bahasa Indonesia bagi Penutur Asing Berbasis Kearifan Lokal
(Jovita Ratu Parosa, Fitri Nur Rahmawati, Khazimah Ila Salsabila, Orisa Sativa, Kundharu Saddhono)
DOI : 10.61132/yudistira.v3i1.1482
- Volume: 3,
Issue: 1,
Sitasi : 0 21-Dec-2024
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| Last.08-Aug-2025
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This study aims to analyze the potential of Indonesian culinary "Gulai" as a BIPA teaching material and to introduce Indonesian culture through traditional food. The method used in this study is a qualitative approach with data collection techniques in the form of interviews, observations, and documentation. The results of the study indicate that through the culinary learning media "Gulai" in the BIPA program can overcome the lack of teaching materials. Through the culinary teaching material "Gulai" in addition to promoting Indonesian language and culture, it can also add educational value and cultural value to BIPA teaching materials to be introduced to BIPA learners. This study focuses on the development of internationalization studies of the Indonesian language by utilizing traditional culinary as a learning medium by considering the global appeal, historical value, and diversity of traditional food flavors.
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2024 |
Analisis Usaha Penggemukan Sapi Madras Di Serdang Bedagai
(Tasyaul Azkia, Raudhatul Jannah, Anita Salsabila, Melyana Melyana, Kiagus Muhammad Zain Basriwijaya)
DOI : 10.62951/botani.v2i1.177
- Volume: 2,
Issue: 1,
Sitasi : 0 18-Dec-2024
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| Last.13-Aug-2025
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Cattle farming is crucial to the economy, particularly in agricultural countries, providing meat, milk, and leather, as well as raw materials for related industries. In Indonesia, cattle farming is growing rapidly, with Perbaungan, Serdang Bedagai Regency, North Sumatra, showing significant development due to favorable conditions such as fertile land and abundant feed resources. This study evaluates the fattening of Madras cattle through field experiments, using a balanced mix of concentrate and grass. The results suggest that fattening cattle is a viable business, contributing to national beef production and food security. The total monthly production cost for 70 cattle is Rp 59,283,000, indicating economic feasibility for further development.
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2024 |
Strategi Manajemen Konflik dalam Proses Adaptasi Santri Baru di Pondok Pesantren Ra’iyatul Husnan Wringin Bondowoso
(Dina Salsabila, Fikri Firmansyah, Putri Aisyah, Siti Hawiwk, Sinta Bela, Mu’alimin Mu’alimin)
DOI : 10.61132/jbpai.v3i1.893
- Volume: 3,
Issue: 1,
Sitasi : 0 14-Dec-2024
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| Last.06-Aug-2025
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This research examines conflict management strategies in the adaptation process of new students at the Ra'iyatul Husnan Bondowoso Islamic Boarding School. As traditional Islamic educational institutions, Islamic boarding schools often face various adaptation challenges experienced by new students, such as homesickness, conflicts between individuals, pressure from busy routines, and unpleasant treatment from senior students. Using a qualitative descriptive approach, this research identified various obstacles to adaptation, including loss of items and difficulty adapting, as well as resolution strategies which included introduction to the Islamic boarding school environment, mentoring programs, and providing motivation. Research findings show that positive interactions between students and the humanist approach of Islamic boarding school administrators play an important role in helping new students adapt and minimize conflict, both internal and between individuals.
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2024 |
Implikasi Hukum bagi Perseroan yang Mengabaikan Rapat Umum Pemegang Saham
(Adinda Ofi Salsabila Putri, Anandyta Putri Wardhana, Arvina Pradita Mufidatul Khusnah)
DOI : 10.62383/aliansi.v2i1.686
- Volume: 2,
Issue: 1,
Sitasi : 0 14-Dec-2024
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| Last.02-Aug-2025
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A Limited Liability Company (LLC) plays a pivotal role in the economic landscape, with the General Meeting of Shareholders (GMS) being one of its most vital organs. The GMS serves as a forum for making strategic decisions, overseeing company performance, and ensuring transparency and accountability. This study investigates the legal implications for companies, specifically PT. Pitala Gunawan Raya, that neglect to convene GMS as required by the Limited Liability Company Law. Using normative legal research with statute and case approaches, the study identifies gaps in the regulatory framework that need addressing to strengthen corporate governance and economic growth.
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2024 |